Staying current with digital marketing trends in 2022 is challenging. The increasing number of people using the internet for work, entertainment, and personal activities makes it demanding to remain updated on every digital marketing aspect.
5 Biggest Digital Marketing Trends In 2022
Digital marketing evolves rapidly, which can be overwhelming. With numerous elements in a successful marketing strategy, a full-service digital marketing agency might be what your brand needs. This allows you to concentrate on operations and other high-priority tasks.
Before seeking collaborators, research and consider these five significant digital marketing trends of 2022.
Digital Marketing Trends In 2022
1 – Marketing Within The Metaverse
Thanks to Facebook’s rebranding in late 2021, “Metaverse” became a significant buzzword in 2022.
The term ‘metaverse‘, coined 30 years ago, envisioned a future with advanced technologies deeply integrated into society. While the original ‘metaverse’ focuses on blockchain and decentralization, Meta (formerly Facebook) aims to centralize user connections and marketer engagement.
Digital marketers should develop strategies for seamless integration within this universe, avoiding brand alienation. Interactive content is predicted to be crucial for metaverse marketing. Businesses must incorporate technologies like virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) into their strategies.
2 – First-Party Data Returns: Email’s Resurgence
The comeback of email marketing is another trend expected in 2022. Previously considered a fading tactic, email is regaining relevance.
With stricter stringent implementation like GDPR and growing consumer demand for data security and privacy, third-party cookies collecting user data will disappear by 2023. Anticipating this, marketers should focus on building email lists for their brands.
3 – Social Commerce Booms
Observing the evolving features of social media platforms reveals how social commerce is transforming e-commerce.
This trend allows for complete shopping experiences directly on social media. Instead of redirecting users to external websites for payment, platforms like Facebook and Instagram enable transactions within their apps.
This creates interactive shopping experiences. Buyers can read reviews, interact directly with brands, and easily share purchases, all within their preferred social media environment.
4 – Short, Authentic Videos Dominate
A study by Forbes revealed that 56% of surveyed executives prefer watching videos over reading text. This is unsurprising, as videos are more digestible than lengthy texts. Additionally, studies show shrinking attention spans, influencing current content creation.
The current video trend favors raw, candid content. Short-form videos perceived as authentic and relatable resonate more with audiences than polished, professional productions.
People are now wired to favor video content over text. If your digital marketing strategy lacks short, vertical videos, it’s time to incorporate them.
5 – TikTok’s Continued Rise
TikTok has experienced exponential growth, evolving from an entertainment platform to a popular promotional space for businesses and influencers.
Brands are no longer overlooking TikTok’s potential. Many are realizing the platform’s significance for startups and small businesses.
TikTok remains one of the most innovative social media platforms for digital marketing strategies.
Digital Marketing Trends: Conclusion
2022 promises excitement and challenges for marketers and businesses. From exploring the metaverse to the resurgence of email marketing, revenue and sales opportunities abound for those who adapt to the trends.
These trends won’t suit every business. Keep an open mind, experiment, and try new approaches to discover what works best for your company.