With the sheer volume of content we encounter daily, thoroughly reading everything is simply impossible. We resort to skimming. This makes crafting a compelling headline crucial for attracting clicks, yet challenging to execute effectively.

To assist you in capturing your audience’s attention and leaving a lasting impression, we’ll delve into 88 headline examples. Jump to:

• Blog headline examples
• Good Ads headline examples
• Homepage headline examples
• Facebook ad headline examples
• LinkedIn ad headline examples
• LinkedIn profile headline examples Before diving in, let’s explore the elements of a successful headline.

What constitutes a great headline?

A great headline resonates with the intended audience, enticing them to click and learn more. The approach varies depending on the platform. For instance, blog post headlines should convey the post’s value proposition and expected takeaways:

Ad headlines need to clearly present the offer and highlight why clicking is worthwhile.

However, certain headline writing principles transcend platforms, enhancing headlines for blog posts, websites, or ads. Here’s how to elevate any mediocre headline.

Opt for engaging vocabulary

Avoid generic terms like “better” and embrace descriptive language. Think impactful, efficient, appealing – or even better: unbeatable, unstoppable, unmissable. While a thesaurus can be helpful, the goal is to think outside the box, using creative words and phrases.

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• Interesting: 10 Tips to Write Irresistible Headlines Need some inspiration? We’ve compiled over 350 power words to get you started. Free guide download » 135 of the Best Words & Phrases for Marketing with Emotion

Utilize active voice

A quick grammar refresher: Passive voice occurs when the subject is acted upon, while active voice occurs when the subject performs the action. Active voice is generally preferred for its clarity, dynamism, and conciseness. Prioritize it in your headlines.

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Speaking of action …for more CTA inspiration, download our free guide: The 36 Best Call to Action Phrases (Ever)

Pose questions

While active voice is engaging, initiating a conversation is even more powerful. Asking a question in a concise headline is a great way to do so. Whether it’s a rhetorical question highlighting benefits or a challenge prompting clicks, it serves as a compelling opener. And the best headlines are precisely that: openers.

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Directly address your audience

When crafting a headline, keep your target audience in mind. What are their needs, preferences, and motivations? Why should they care about your product or content? By tailoring headlines to your target persona, you achieve greater specificity, strengthening your message.

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Clearly convey the value

Benefits should be evident at a glance. Headlines have limited character counts, regardless of their placement. To encourage engagement, clearly communicate why it’s worthwhile. Whether it’s a discount or valuable information, the benefit you offer should be the focal point of any effective headline.

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Evoke emotions

Emotional responses enhance memorability and clarify the value proposition of a product, purchase, or content. Consider the Facebook Portal commercials that linger in your mind. They don’t emphasize technology or design, but rather emotion. (Seriously, try not to tear up when she says “grandmother.”)

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Inject some personality

We are bombarded with copy throughout the day: Subject lines in our inboxes, push notifications from banking apps, directions on Google Maps. All this before even starting our day! When crafting headlines, remember this and infuse your copy with life. If you’re enjoying the process, it will show. And what stands out more amidst the mundane than a playful headline?

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  • Free Moving Quote – We’re Better Than Those Other Guys Now, let’s explore those blog and ad headline examples to inspire your own engaging and effective headlines.

Blog headline examples

A compelling blog post title should captivate the reader, maintain engagement, set the article’s tone, and establish expectations for the content covered. While this may seem like a tall order, you have the space. A 2020 study by Semrush revealed that headlines with 10 to 13 words can generate twice as much traffic and 1.5 times more social shares than those with fewer than seven words. Despite being lengthier, blog post titles don’t require excessive drafting. Orbit Media found that most content marketers draft only two or three headlines before selecting one. Interestingly, more drafts don’t necessarily correlate with better performance. _

_ The key lies in starting with a clear angle and purpose for your post. Here are some impactful blog headline examples to help you bypass the second draft and get your post published.

• How to X When You Y
• How to X in [Time Frame]
• [Compelling Stat]: Here’s How to Avoid It
• [Compelling achievement/action]: Here Are My Biggest Mistakes
• What X Can Teach You About Y
• The X You Didn’t Know You Needed
• The Ridiculously Easy Guide to X
• Here’s What X Means
• X: Everything You Need to Know
• X Little-Known Benefits of Y
• X Quick Ways to Get Started Doing Y Today
• X Examples to Learn From—Or Copy
• X Expert-Approved Tips for Y
• Our Best X of the Year
• X Worst Mistakes You Need to Avoid

Mistakes I might not know I’m making updated for this year? That’s a click for me, BetterMarketing . For further assistance with blog post titles, check out our Headline Writing Tips for More Clickable Blog Posts.

Google Ads headline examples

Effective ad headlines provide just enough information to pique interest while leaving the audience wanting more. Google Ads headlines require a nuanced approach with responsive search ads, as it’s recommended to provide 10-15 variations for Google to dynamically combine. Before delving into examples, here are some best practices for responsive search ads:

• Provide up to 15 headlines (minimum 8-10 recommended).
• Keep headlines under 30 characters, varying their lengths. Google displays at least two, sometimes three.
• Include your target keyword in some headlines, while others highlight features, benefits, and perks. Incorporating your brand name is generally advised to maximize brand impressions, even without conversions. Use the remaining headlines for more compelling and specific copy.

Here are excellent Google ad headline examples from Warby Parker. With three headlines at your disposal, creativity is key. Here are some Google ad headline examples for inspiration:

• Find Your X
• X in [Your Target Location]
• Visit Our Store Now
• Get Your Quote Today
• [Your Brand] vs [Your Competitor]
• Voted Best X of 2022
• Trusted by X Experts
• 24-Hour Emergency Service
• Ridiculously Good X
• The Easiest X
• X% Off Your Purchase
• Free Shipping
• Try 30 Days Risk-Free
• See How Much You Could Save

Active voice, direct benefit, and a curiosity gap_? Excellent headline._ For additional inspiration, explore these Google Ads headline formulas. However, be sure to avoid these five common Google Ad copywriting mistakes.

Homepage headline examples

The optimal approach for homepage headlines is to create multiple versions. A/B testing reveals which performs best. When drafting homepage headlines, maintain brand voice consistency. This might not be the first interaction someone has with your brand; they may have arrived from social media or search results. Ensure a seamless experience that reinforces your brand’s personality by echoing the same tone, vocabulary, and sentence structures used in your ad copy. Here are some homepage headline examples to start testing:

• Meet Your New X
• The #1 X for [Your Audience]
• [Your business] Makes X Easy
• Better X, made simple
• X, Starting at Just $Y
• Transform Your X With [Your Product]
• Refresh Your X
• A New Approach to X
• Resolve to X
• Introducing X
• X Reimagined
• The Platform for Y
• New Possibilities Await

Facebook ad headline examples

Facebook organic post character limits seem to be ever-expanding. As of last year, the platform allows for more 63,000 characters in a single post. That’s quite a lengthy update. Conversely, Facebook ad copy should be concise, emphasizing visuals over extensive text. AdEspresso found that the average Facebook ad headline is five words characters long. Therefore, conveying the benefit of clicking quickly is crucial. Here are some Facebook ad headline examples to get you started:

• Great Teams Use X
• See Why X Companies Use Our Brand
• Want Next-Level X?
• The Ultimate X Replacement
• Start Your Free Trial Today
• Give the Gift of X This [Holiday]
• Do X With Confidence
• Reimagine Your X
• X Made Affordable
• Order Now to Get X
• Quick description of your product

Your Photos & Memories On a Blanket— We offer more Facebook ad headline writing tips here.

LinkedIn ad headline examples

LinkedIn allows for ad headlines up to 70 characters characters. Similar to Facebook, your headline won’t be the first thing viewers see. In common single-text ads and promoted content, it appears below the brand name, intro text, and image, just above the URL.

Here, Mailchimp’s headline is “Try our Customer Journey builder.” Since your headline appears lower down, it doesn’t need to be overly attention-grabbing. Let your text and image handle introducing your business and its offerings. Instead, your LinkedIn headline should be impactful and drive clicks. Here are some examples that cut straight to the chase:

• Request Your Demo Today
• Introducing X: Learn More
• Download Your Free Guide to X
• Startin X-ing Now
• The Most Successful X in the World
• The X You Need to Get the Y You Want
• The X Rules Every [Industry] Leader Needs
• Feeling Stuck? Start Here
• Grow Your Business With X
• [Your Business]: The Next-Generation X
• What Is X Worth to You?

LinkedIn profile headline examples

Whether you’re job hunting, freelancing, or employed, your LinkedIn profile headline serves the same purpose as any ad: attracting attention and showcasing your value. While headline styles vary depending on your situation, here are some examples:

• [Role] at [Company Name]
• [Role] at [Company Name] | Award or accomplishment
• I help [what you do here]
• [Industry] nerd
• On a mission to…

Leverage these headline examples to boost your clicks

As mentioned earlier, headlines are challenging to write. Condensing information, brand identity, and a call to action into a few words is a true copywriting test. But you don’t have to start from scratch. Utilize these homepage, blog, and ad headline examples and templates to craft copy that converts. Good luck!