It’s true that social media platforms haven’t agreed on universal content dimensions. But using the correct dimensions for each platform is crucial for your visuals to display properly to your audience. Following recommended size guidelines ensures your content won’t appear blurry, get cut off, or be unviewable.
Table of contents
- Social media image sizes for:
- Social media image sizing tools
- Social media image size templates
- More tips for your social media image sizes
Ideal social media image and video specs for 2024
Looking for the optimal social media sizes to boost your business on your top platforms? You’re in the right spot!
Facebook image and video sizes
Meta provides numerous image sizing choices and ways to incorporate different video types into your organic and paid content. Here’s a breakdown:
Facebook profile picture size, cover photos, video, and image post specs
- Facebook profile picture size: 170 x 170 px
- Facebook Business Page cover photo size: 851 x 315 px
- Post with landscape image: 1200 x 630 px
- Post with portrait image: 630 x 1200 px
- Post with square image: 1200 x 1200 px
- Video posts: 1280 x 720 px
- Facebook Story size: 1080 x 1920 px
Facebook ad sizes
- Facebook image ads: 1080 x 1080 px
- Facebook carousel ads: 1080 x 1080 px
- Facebook video ads: 1080 x 1080 px
Facebook image size tips
Consider these useful pointers for Facebook image dimensions.
- Note images with embedded links. The Meta platform has varying sizing best practices for linked images. For instance, an image with a link on Facebook Marketplace should ideally be 1200 x 1200 px. In contrast, Meta Audience Network native, banner, and interstitial ad placements without links share a recommended image size of 398 x 208 px. For those with a link, it’s 1200 x 628 px.
- Facebook ad file sizes are crucial. Image and carousel ad file sizes per image should not exceed 30 MB. Facebook video ad sizes can reach up to 4GB and range from 1 to 241 minutes.
- Factor in where your image or video will appear when choosing aspect ratios. A majority of Facebook image size aspect ratios are 1:1, but this can differ depending on whether the placement is horizontal or vertical.
Uncover the key to the most effective strategies in Facebook ads here!
Instagram image and video sizes
Here are Instagram’s suggested image dimensions:
Sizes for Instagram Stories, Reels, and posts
- Instagram profile photo: 320 x 320 px
- Instagram square image posts: 1080 x 1080 px
- Instagram landscape image posts: 1080 x 566 px
- Instagram portrait image posts: 1080 x 1350 px
- Instagram Stories and Reels: 1080 x 1920 px
- Instagram Reel cover image size: 420 x 654 px
Instagram ad sizes
- Story ads: 1080 x 1920 px
- Landscape image ads: 1080 x 566 px
- Square image ads: 1080 x 1080 px
Instagram image size tips
Here are some handy Instagram image and video sizing reminders.
- Maintain a visually appealing Instagram profile aesthetic. Ensure everything you share on Instagram looks good on your page and complements your other posts. Instagram’s thumbnail size is 161 x 161 px. To plan your profile grid, test how your images might appear as 161 x 161 px thumbnails.
- Some Instagram sizes offer flexibility. Although the minimum Instagram profile picture size is 110 x 110 px, sticking closer to the suggested 320 x 320 px is generally better.
- For carousel posts and ads, aim for consistent image sizes. All images in a carousel post will be cropped to match the first photo, so plan and resize your photos in advance.
This brand maintains a cohesive thumbnail aesthetic by using consistent themes and aesthetics for its Instagram images.
TikTok video sizes
Use these TikTok video and image sizes to get the most out of your TikTok marketing:
- Landscape TikTok videos: 1920 x 1080 px
- Portrait TikTok videos: 1080 x 1920 px
- Square TikTok videos: 1080 x 1080 px
- TikTok Story and Live size: 1080 x 1920 px
- TikTok profile photo size: 200 x 200 px
- TikTok carousel image size: 1080 x 1920 px
Tips for your TikTok video sizes
Consider these TikTok recommendations for your social media image size approach:
- Always opt for the best resolution. For instance, while the minimum TikTok profile picture size is 20 x 20 px, using a larger, higher-quality image is better to avoid future changes as you gain followers.
- The ideal TikTok video aspect ratio is 9:16. Following this ratio for all your TikTok videos provides a consistent, high-quality viewing experience.
Snapchat image and video sizes
Snapchat maintains consistent image and video sizes, simplifying things:
- Snapchat snap and ad size: 1080 x 1920 px
- Snapchat Geofilter image sizes: 1080 x 1080 px (minimum), 1080 x 2340 px (recommended)
Snapchat image size tips
- Verify your Snapchat image file specs. While both JPEG and PNG are acceptable for Snapchat images and videos, ensure they stay under the 5 MB file size limit.
- Snaps fill the entire user screen. When designing your image or custom Geofilter, consider its appearance on a full phone screen.
When creating a Snapchat Geofilter for your business, envision how it will appear as a full-screen image like this.
LinkedIn image and video sizes
Use these LinkedIn image dimensions when promoting your business on the platform:
- LinkedIn profile image size / LinkedIn company logo: 300 x 300 px (400 x 400 px recommended)
- LinkedIn profile cover image: 1584 x 396 px
- LinkedIn company page cover image: 1128 x 191 px
- LinkedIn Stories: 1080 x 1920 px
- LinkedIn landscape image posts and ads: 1200 x 627 px
- LinkedIn portrait image posts and ads: 1200 x 627 px
- LinkedIn video posts and ads: 4096 x 2304 px
- LinkedIn carousel ads: 1080 x 1080 px
LinkedIn image and video size tips
Keep these LinkedIn optimization strategies in mind for your image sizes:
- Using a LinkedIn company logo smaller than 400 x 400 px can impact its clarity. While smaller sizes work, they might appear cropped or pixelated.
- Adhere to LinkedIn’s image file specifications. Stick to JPEG or PNG formats under 3 MB for all LinkedIn image files.
X (Twitter) image and video sizes
Businesses on X (formerly Twitter) should follow these image size recommendations:
- Twitter profile image: 400 x 400 px, minimum 200 x 200 px
- Twitter profile header image: 1500 x 500 px
- Twitter image posts: 1600 x 900 minimum 600 x 335 px
Twitter video posts and ads sizes
- Maximum video length: 140 seconds (or up to three hours for premium subscribers)
- Landscape: 1280 x 720 px
- Portrait: 720 x 128 px
- Square: 720 x 720 px
Tips for image sizes on X
Here are some tips for sizing your Twitter visuals:
- Maintain a specific aspect ratio and file format for all X images. Aim for a 1:1 aspect ratio. While X supports GiF, JPG, and PNG, keep files around 2 MB.
- Use small image and gif files for optimal desktop and mobile viewing. The maximum size for mobile display is 5 MB.
- Your X profile header image will adjust based on the device. These images are responsive, adapting to screen size and cropped to a 3:1 aspect ratio.
Pinterest image sizes
Here are the essential image sizes for Pinterest marketing:
- Pinterest profile picture: 165 x 165 px
- Pinterest business profile cover photo: 800 x 450 px (minimum)
- Square Pinterest pins: 1000 x 1000 px
- Pinterest Story pins: 9:16 aspect ratio, 1080 x 1920 px, 20 MB
- Pinterest collection pins or ads (mobile only): 1000 x 1000 px or 1000 x 1500 px, 1:1 or 2:3 aspect ratio, 10 MB
Pinterest image size tips
When using Pinterest for business, keep these suggestions in mind:
- Stick to a set ratio for your Pinterest cover photo. The recommended ratio is 16:9.
- Smaller square pins might be subject to cropping. While the minimum size is 1000 x 1000 px, aim for 1000 x 1500 px with a 2:3 aspect ratio to display all image details within the feed.
- Consider Pin thumbnails. Pins appear with a fixed width of 236 px in the feed.
- Pinterest offers some file flexibility. Unlike other platforms, Pinterest allows PNG or JPEG files up to 20 MB.
This illustrates how Pin thumbnails can vary.
YouTube image and video sizes
Ensure your Your business’s YouTube Channel visuals meet these specifications:
- YouTube profile image size: 800 x 800 px
- YouTube channel banner size: 2048 x 1152 px (minimum)
- YouTube video size: 1280 x 720 px (minimum)
- YouTube thumbnail size: 1280 x 720 px
YouTube video and image size tips
Follow these helpful YouTube sizing tips:
- Preview your YouTube profile image at its displayed size. While uploaded at 800 x 800 px, it will appear as 98 x 98 px.
- YouTube Channel banner images might be cropped automatically. Text and logos might be cut off at 1235 x 338 px. The maximum file size is 6 MB.
- Use a higher pixel count for YouTube videos intended for sale or rental. These should be 1920 x 1080 px instead of the standard 1280 x 720 px. For YouTube HD standards, videos must be at least 1280 x 720 px with a 16:9 aspect ratio.
This YouTube channel banner example could benefit from resizing to fit within the auto-cropped area.
Tools to help with social media image sizes
Explore these popular social media image and video tools to streamline your editing:
Canva
Canva is a fantastic tool for social media image sizing. You can choose the free version, Canva is free to use, or subscribe to Canva Pro. Both offer social media templates, free graphics and photos, and user-friendly editing and cropping tools.
Adobe Express
Adobe Express is another free option for creating and editing social media graphics. It offers templates and stock content for a streamlined experience.
Pixlr
Pixlr leverages AI for social media image editing. It can generate complete images or provide AI design tools for editing your own.
Learn more about leveraging AI for social media content and beyond in our complimentary guide to AI in marketing!
Flickr
Flickr simplifies finding a vast selection of CC-licensed materials through customizable search filters.
Pixabay
Pixabay is an excellent resource for royalty-free photos and vector illustrations, even for commercial use, without attribution requirements. Just be mindful of the paid Shutterstock photos within search results.
Free images
Free Images offers a wide array of free, high-quality stock photos and graphics. Steer clear of the top-row “premium” photos, as they aren’t free.
Open Clipart
Open Clipart provides free clip art for personal and commercial use. It’s a vast repository for creating unique, customized content.
Unlock access to this clip art and much more!
Social media image size templates
Jumpstart your social media image creation process with these convenient, pre-sized templates.
Download the templates: [Facebok/Instagram image posts] [Snapchat Geofilters] [LinkedIn image posts] [Twitter image posts] [Pinterest Square pins] [YouTube channel banners]
5 more social media image sizing tips
Here are a few more tips as you navigate the world of social media image sizes:
Looking for more marketing tips and tricks? Explore our free compilation of over 130 of the best online marketing tips for more traffic, leads, and sales.
1. Remember that profile pictures and logos are often displayed as circles
Even if you upload square images for your primary logo or profile pictures, some platforms display them as circles. Center the most important visual elements within your image.
A good social media image size strategy helps you avoid off-center issues like these!
2. Simplicity is crucial
As the list above demonstrates, some platforms automatically crop content. While it might be tempting to cram promotional elements into your images and videos, prioritize simplicity and clarity for optimal viewing across all devices and sizes.
3. Strike a balance between social media image quality and quantity
Focus on sharing a few high-quality images on each platform instead of overwhelming your audience with numerous lower-quality ones. Maintaining a professional online presence with polished and consistent social media content is key.
This business prioritizes quality over quantity, posting only the best videos showcasing its products.
4. Ensure brand consistency
Brand consistency is a common small business challenge in social media image sizing. Balancing optimal placement with consistent brand messaging can be challenging. Utilizing a style guide can help maintain visual consistency across your images and videos.
5. Use AI cautiously
AI is increasingly prevalent in digital marketing. AI statistics indicate an anticipated annual growth rate of 37% for AI from 2024 to 2030. While numerous AI tools can streamline social media image resizing, always review and edit AI-generated images. Consider these tools for initial mockups, but remember that you know your business best. Manually evaluate all AI-edited content before publishing.
This AI infographic underscores the value of generative AI tools for content creation in small businesses.
Keep this social media size guide handy
These social media image size recommendations are a valuable resource when you’re pressed for time. However, always prioritize your business’s social media goals and brand messaging while adjusting image or video sizes to maintain the highest quality. Ready to elevate your social media content? Discover how our solutions can enhance your strategy with these sizing guidelines and bring your campaigns to life.