Leveraging artificial intelligence can significantly enhance the quality and speed of your marketing copy, provided you understand its applications and select the right AI copywriting tools.

To simplify this process, we meticulously evaluated numerous platforms, ultimately curating a list of the top-performing AI copywriting tools available. Our research also uncovered several noteworthy free tools designed to streamline specific copywriting tasks. Continue reading to explore our findings.

Table of contents

• How do AI copywriting tools work?
• Great uses for AI copywriting tools
• Best AI copywriting tools (that aren’t ChatGPT)
• Best free AI copywriting tools
• Tips to get high-quality copy from AI copywriting tools
• AI copywriting tools FAQs

How do AI copywriting tools work?

AI copywriting tools leverage the power of machine learning algorithms combined with vast databases of existing content to generate human-like marketing copy. This copy can then be used as inspiration for your blog posts, landing page content, marketing emails, and much more.

The key differentiator between AI and conventional software lies in AI’s algorithmic intuition, enabling it to process information and respond in a more human-like manner, learning and adapting with each interaction.

To illustrate this, imagine you’re struggling to craft a compelling blog post headline about the best copywriting tools. You can prompt an AI tool for assistance in casual language.

Let’s try to inject some humor.

While not yet publication-ready, and ignoring the request to omit colons, it demonstrates AI’s ability to retain context from the initial interaction and build upon it.

Numerous AI copywriting tools are available, each addressing specific challenges. However, most operate on the principle of interpreting prompts, analyzing vast content libraries, and generating human-like responses.

Crafting compelling ads can be challenging. Utilize this free Google Ads Grader to instantly audit your account and ensure your efforts are yielding optimal results.

Great uses for AI copywriting tools

It’s crucial to perceive AI not as a replacement for copywriters but as a valuable partner that enhances copywriting efficiency and quality. While AI can generate entire blog posts from a single prompt, the output might lack finesse, accuracy, or both.

Here are some practical ways AI can elevate your copywriting process:

• Ideation: Request your AI tool to brainstorm 10 blog ideas on a specific topic.
• A/B testing: Generate multiple ad copy variations using AI for testing purposes.
• SEO: Enhance your SEO strategy with AI-powered keyword suggestions for seamless integration into your blog posts.
• Meta descriptions: Leverage AI copywriting tools to analyze images and propose relevant meta descriptions.
• Writer’s block: Overcome writer’s block by prompting your AI tool for alternative phrasing or header options.
• Data insights: Obtain current statistics to support your claims with the help of your AI tool (always verify the information).
• Content summarization: Utilize AI tools to extract key takeaways from videos or audio recordings and create concise bullet-point summaries.

It’s important to note that not all AI copywriting tools are created equal. Let’s delve into some of the leading tools available and explore the optimal scenarios for leveraging AI in your copywriting endeavors.

Best AI copywriting tools (that aren’t ChatGPT)

Our selection of the best AI copywriting tools is based on their popularity and our own firsthand experience. We have excluded ChatGPT from this list due to its widespread coverage and the fact that we’ve already dedicated a separate article to it.

Copy.ai

Copy.ai is specifically engineered to streamline sales and marketing operations, offering a wealth of tools tailored for copywriters. This versatile tool can be utilized for generating outlines, briefs, social media posts, and even personalized marketing emails.

Copy.ai’s streamlined workflows ensure a seamless user experience. Each workflow is purpose-built, such as the one for brainstorming Facebook post ideas.

By inputting details such as your target keyword, intended audience, and other relevant information, Copy.AI generates multiple ad copy options based on various copywriting frameworks like Problem, Agitate, Solve (PAS).

Cool features

• Extensive prompt library
• Over 90 copywriting tools and workflows
• Summarize-to-brief functionality for converting transcripts into content briefs
• Personalized email creation
• Automated content refresh

Pricing

Copy.AI offers flexible pricing tiers based on the number of users and usage volume. The two most budget-friendly options are:

• Free: One user, 2,000 words per month, plus 200 bonus credits for other features.
• Pro: $36 per month for five users, unlimited words, and 500 workflow credits.

Jasper.ai

Jasper.AI is another widely-used AI copywriting tool for crafting compelling marketing materials, powered by ChatGPT3. Jasper excels at generating fresh content and enhancing existing pieces, designed for seamless collaboration and integration into your current workflow.

Beyond the expected written content creation (blog posts, emails, etc.), Jasper also generates images to complement your campaigns.

Choose from various content styles, such as photography, acrylic painting, and ink. Always remember to carefully review any AI-generated images before publishing, as they can occasionally contain minor errors like the conjoined hands in the top left image here. Prioritize enhancing your workflow without compromising on quality.

Cool features

• Plagiarism detection
• Writing templates
• Seamless Google Docs integration
• Collaborative content calendar
• Prompt enhancer

Pricing

Jasper offers a free trial to test its capabilities. Subsequently, pricing tiers are structured around the number of users and access to various features (e.g., art generation is exclusive to the Pro plan).

• Creator: $39 per month for a single user and one brand voice.
• Pro: $59 per month for five users, three brand voices, and expanded features (including art generation).

Describly

Describly is an integral component of the Copysmith suite of AI copywriting tools, which also includes Frase (SEO) and Ryter (writing assistant). Describly specializes in generating and refining product descriptions, titles, and tags for ecommerce websites, ensuring brand consistency and SEO optimization.

The beauty of Describly lies in its laser focus on ecommerce copywriting. You can directly connect your catalog and start working from the home screen without navigating through complex menus or feature selections.

Choose between having Describly craft product descriptions from scratch or providing existing descriptions for AI-powered refinements, such as adjusting the tone. This means you can effortlessly transform 8,000 product descriptions to a “funnier” tone in a matter of hours.

Cool features

• Seamless integration with platforms like WooCommerce, Google Ads, and more.
• Effortless one-click online catalog updates
• Streamlined approval workflow
• Built-in review moderation
• Pre-designed templates

Pricing

Describly offers a straightforward monthly pricing plan with “Power Ups” for increased usage.

• Base: $28 per month for unlimited AI-generated descriptions for up to 50 products, along with unlimited store connectors and product uploads.
• Powerups: 55 cents per additional credit.

QuillBot

For polishing existing content, QuillBot is an exceptional AI copywriting tool. Simply input your copy and instruct the tool to identify grammatical errors, adjust length, or rephrase the text with a different tone.

QuillBot proves invaluable for paraphrasing lengthy and complex content. If tasked with writing a post based on a comprehensive research report, paste the report into QuillBot to receive a concise summary with bullet points.

Cool features

• Synonym suggestion tool
• AI-powered web research tool
• Citation generator
• Co-writing sentence completer
• Convenient Chrome extension

Pricing

Similar to its user-friendly interface, QuillBot’s pricing is refreshingly straightforward. Two tiers are available, differentiated by the word count for paraphrasing and accessible features.

• Free: 125 words for paraphrasing, standard and fluency modes.
• Premium: $8.33 per month for unlimited words, eight writing modes (academic, formal, etc.), and a synonym slider.

Writesonic

Consider Writesonic a versatile Swiss army knife of AI copywriting tools. It empowers you to create compelling content for blogs, chatbots, and ads, along with video, image, and even audio assets. Additionally, it boasts a paraphrasing tool, a text summarizer, and an SEO checker.

One of Writesonic’s standout features is its landing page creator. With a few descriptive inputs and product features, it generates a basic yet functional landing page ready for customization.

Writesonic crafts comprehensive descriptions for each feature you provide and even incorporates a surprisingly relevant call-to-action button.

Cool features

• Flexible input options: voice commands or standard text
• Supports 25 languages
• Direct publishing to Shopify, WordPress, or Wix
• Built-in templates
• User-friendly interface

Pricing

Writesonic offers a basic free version for exploring the interface. However, its paid plans provide exceptional value for money.

• Free: Content generation using ChatGPT-3.5 (the free version), 10,000-word limit, and several integrations.
• Small Team: $13 per month for ChatGPT-4-powered content (which typically incurs direct access costs), up to 20,000 words, and various additional features. Free guide » How to Make Great Landing Pages

Best free AI copywriting tools

While many of the previously mentioned tools offer some form of free access, these are often restricted in terms of available features or usage limits. The tools listed below stand out for their robust free tiers (or being entirely free, like Google Bard) and cater to specific use cases. You can leverage these tools for tasks like writing press releases or an About Us page without quickly exhausting your free credits.

HeroGuide

HeroGuide is a nifty tool that crafts a compelling brand story for your business. Input a description of your company’s mission, the problems you solve, and your target audience. The AI then generates multiple versions of your brand story.

What you get for free

HeroGuide is a straightforward tool without any frills, but it offers unlimited free usage.

Great Headlines

Great Headlines is a free AI copywriting tool designed to help you “Write headlines like Don Draper in mere seconds.” Provide the software with your content, target audience, and desired headline style. Optionally, fine-tune the output with parameters like a call to action and brand voice.

What you get for free

This tool is completely free to use (without even requiring an email address). You can also subscribe for notifications about their upcoming premium version.

Newsletter.ai

Newsletter.ai excels at generating first drafts of press releases based on your chosen promotional event. This straightforward tool can also enhance your existing press releases. Provide the necessary details, and you’ll receive an email containing a link and a code to access your press release draft. The tool’s creators recommend editing the output (as you would with any AI-generated content).

What you get for free

There are no specified limitations on the number of press releases you can create using newswriter.ai’s free tier. The tool primarily serves as a lead magnet for the company’s press release distribution services.

Writetone

Writetone is an effective tool for paraphrasing existing content or generating new copy across various marketing channels, including social media, blogs, and email. In fact, this versatile tool caters to numerous use cases and industries, allowing you to tailor your writing based on your platform and target audience. If you need a compelling cold email sequence for mechanical engineers, Writetone has you covered.

What you get for free

While Writetone offers paid plans, its robust free option earned it a spot on this list. You gain access to the full suite of features, tones, and content types without charge. Additionally, you can create or update an impressive 30,000 characters (approximately 12 pages) of copy every month.

How do you get high-quality copy from AI copywriting tools?

Once you’ve selected a few promising AI copywriting tools, it’s beneficial to have a strategic approach for maximizing their potential.

Use AI as a starting point

While some marketers leverage AI tools to scrape blog topics from existing websites and churn out hundreds of posts for quick traffic, these gains are often fleeting. Google can swiftly penalize low-quality content, leading to a sharp decline in traffic.

A more sustainable strategy involves treating AI as a valuable writing partner for brainstorming ideas. Use it to rephrase challenging sentences or generate a list of headlines that might spark inspiration with a fresh perspective or structure.

Factcheck and edit

It’s crucial to remember that not all AI tools are updated with the latest information. Their generated content might sound generic or, in some cases, even contain factual inaccuracies.

Therefore, always thoroughly review and edit any AI-generated content. This holds especially true for images, as we’ve previously discussed.

Add personal experience and original data

As a marketer, your goal is rarely to blend in with the crowd. To truly stand out in a sea of AI-generated content, inject your unique voice, personal anecdotes, original research, and a distinct tone that differentiates you from the generic output produced by readily available AI tools.

In fact, one of the prominent content marketing trends we’ve observed is the increasing emphasis on original data and authentic experiences.

FAQs about AI copywriting tools

We’ve covered a lot of ground. However, let’s address some frequently asked questions that deserve individual attention.

Which is the best tool for AI copywriting?

This question resembles asking, “Which is the best hammer?” Each tool offers a distinct set of features and caters to specific needs and user preferences. The key is to identify the tools that best align with your requirements. Refer to the descriptions provided above and experiment with a few options to determine the best fit.

Is AI copywriting legal?

Currently, utilizing AI-generated content is legal, provided it doesn’t directly infringe on any copyrighted material. However, ongoing discussions regarding lawsuits and legality discussions could potentially impact how AI content is regulated in the future. For now, exercise caution and use a plagiarism checker to ensure your AI-generated content is original and doesn’t closely resemble existing work.

Can Google detect AI copywriting?

Google suggests has acknowledged that its systems can identify AI-generated content. Nevertheless, as long as the search engine considers the copy to be high-quality (meeting its E-E-A-T standards), it won’t be penalized in search engine results pages.

Find your ideal AI copywriting tool

AI copywriting tools come in various forms, each serving different functions. The key to finding the perfect fit is structured experimentation.

Begin by identifying the most challenging and time-consuming aspects of your work. Seek out AI tools equipped with features that address those specific pain points. Then, thoroughly test each tool, evaluating its output quality and user interface. This meticulous process ensures you select software that effectively tackles your unique challenges.

Here’s a recap of the best overall AI copywriting tools:

• Copy.ai
• Jasper.ai
• Describly
• QuillBot
• Writesonic

And the most impressive free AI copywriting tools:

• HeroGuide
• Great Headlines
• Newsletter.ai
• Writetone