Remarketing is a highly effective strategy for boosting your sales funnel. Even a single campaign has the potential to generate an increase in conversion rate by up to 161%. However, achieving exceptional results requires more than just ordinary remarketing ads—it demands campaigns that are truly remarkable.

This guide presents a compilation of eight outstanding remarketing ads found online. We’ll delve into the factors that contribute to their effectiveness, providing you with valuable insights to develop your own remarkable remarketing ad campaigns. Let’s begin!

1. Grammarly’s Omnipresent Remarketing Ads

Grammarly’s remarketing campaign extends beyond a single channel, medium, or placement. The company excels in running impactful text ads.

They also leverage straightforward banner ads.

And let’s not forget the abundance of distinctive and captivating YouTube ads.

This particular ad showcases some of Grammarly’s advanced functionalities within a professional context.

In this YouTube ad, Grammarly presents a diverse range of use cases, enabling potential customers to readily connect with scenarios relevant to their own lives.

That’s three examples already, and we’re certain there are more, as our creative team has encountered at least three additional unique approaches. Grammarly takes a bold stance on remarketing, recognizing the worth of an engaged prospect and striving to reach them across the web. So, how can you implement this strategy in your own remarketing endeavors?

Embracing a Multi-Channel Approach

Grammarly adopts an integrated remarketing strategy that spans multiple channels. This approach has proven to be more multi-channel campaigns are twice as effective compared to isolated or single-channel campaigns. To discover how to incorporate this into your own remarketing efforts, refer to our article on cross-channel marketing using Google and Facebook ads.

Utilizing Video to Showcase Your Offerings

The effectiveness of Grammarly’s approach lies not only in its campaign structure but also in the ads themselves, which offer valuable lessons even for seasoned digital marketers. Grammarly’s video ads excel at demonstrating their product and its capabilities. The team understands the efficacy of the explainer video format and how product videos can significantly enhance conversion rates. These YouTube remarketing ads go a step further by delving into multiple ideal buyer personas, portraying them as characters within each video. These personas include professionals and academics in various settings, effectively addressing the common misconception that grammar tools are solely for writers.

2. Tableau’s Dynamic Remarketing Ads

As a marketer, you’ve likely encountered some of these ads before. Tableau shares Grammarly’s persistence in engaging potential customers. Below are just three examples of banner ads that will follow you for days or even weeks if you visit the Tableau website.

The company clearly understands its target audience, designing these ads with busy professionals in mind. There’s no unnecessary fluff—these ads are direct, to the point, and offer value. What sets this B2B campaign apart is its avoidance of repetitive ad fatigue. Here’s how you can emulate this strategy.

Highlighting Different Selling Points

Unlike an in-person conversation, you can’t predict which selling points will resonate with each prospect. Therefore, limiting your remarketing to a single unique selling proposition (USP) can be counterproductive. Remarketing provides the opportunity to engage in multiple interactions, allowing you to tell the complete story of your product.

Combating Ad Fatigue with Variety

While remarketing might experience fatigue at half the rate of traditional display ads, these ads can still become stale. To address this, avoid settling for just one or two ads. Moreover, limiting yourself restricts your ability to design the most effective advertisement for your product.

3. Booking.com’s Precisely Targeted, Action-Oriented Ads

Have you ever browsed Booking.com without making a reservation, only to be targeted with an ad like this a few weeks later?

Image source These ads form the cornerstone of Booking.com’s remarketing strategy. (Full disclosure: I’ve personally converted on several of these ads.) Remarkably, a single banner ad incorporates personalization (based on your previous hotel view), a perceived discount, a call to action (CTA), a guarantee, and a sense of urgency.

Embracing Dynamic Remarketing

79% of consumers indicate a preference for offers that align with their prior interactions with a business. For ecommerce businesses, achieving this at scale often entails leveraging dynamic remarketing. This approach involves registering all your products and product pages with the advertising network, such as Google Ads or Facebook Ads. Google or Facebook then prioritize displaying ads for products the user has previously viewed. Sierra Trading Post increased conversions by 400% upon implementing dynamic remarketing. For a comprehensive understanding, refer to our detailed guide on utilizing Google dynamic remarketing ads.

4. KLM’s Remarketing Ads Targeting Existing Customers

(The dynamic nature of the ad resulted in the price being displayed in Japanese yen, as I was browsing from Tokyo while gathering remarketing ads for this post.) Unlike many companies, where a purchase typically marks the end of targeted advertising, KLM views it as the beginning. Since buying flight tickets, I consistently encounter KLM ads that reflect my search history.

The Value of Selling to Existing Customers

It’s widely acknowledged that it’s five to 25 times more expensive to acquire a new customer to secure a sale from a previous customer. KLM understands this principle and targets past customers with dynamic ads showcasing destinations they’ve shown prior interest in. This strategy is particularly effective for businesses selling consumer products with a natural lifecycle. If you’ve already established a converter/customer audience in Google Ads, ensure you extend its duration (or create a new one). The maximum duration is 540 days.

5. New Chic’s Bold Remarketing Ad

As an ecommerce-centric company, New Chic recognizes that price can be a deciding factor for potential customers.

Emphasizing Your Product with Ample Ad Space

Take note of the substantial size of this banner ad. Its large format allows for showcasing intricate details, such as the hand-stitched elements on the shoe. This dynamic ad boasted dimensions of approximately 425×800 pixels. For physical products, utilizing dynamic, large-format ads with high-quality images is crucial. To maximize the impact of your product ads, familiarize yourself with Google’s list of display ad specifications before commissioning ad designs.

Strategic Price Reductions

Sometimes, price is the sole obstacle preventing a prospect from making a purchase. Offering a significant discount can be a highly effective tactic for ecommerce businesses. However, it’s important to note that relying solely on sales to move inventory isn’t always necessary or advisable.

6. Intercontinental Hotel Group’s Approachable Remarketing Ads

Similar to KLM, IHG recognizes the importance of engaging previous customers. They also emphasize urgency to encourage immediate action. Urgency, when incorporated into marketing emails, has been shown to increase conversion rates by 100% increase in transaction ratio.. However, there are other effective strategies you can employ in your ads.

Highlighting the Impact on Your Audience’s Lives

Notice how, despite being a hotel company, the ad doesn’t feature a hotel room, swimming pool, or king-size bed? The marketers behind this ad understand two key principles:

• Human faces improve CTR and conversion rates.
• Customers prioritize benefits over features. Whenever possible, showcase individuals experiencing a transformed lifestyle as a result of using your product. Instead of merely displaying a pair of running shoes, depict an athlete excelling in them.

7. HubSpot’s Engaging Remarketing Ads

HubSpot, the renowned CRM and marketing automation platform, takes a creative approach to remarketing. Occasionally, they present ads that resemble captivating case studies in effective marketing. It’s essential to remember that remarketing doesn’t always have to involve aggressively pushing a sale, coupon, or product.

Cultivating Relationships with Prospects

On average, customers engage with three to five pieces of content before making a purchase. For higher-priced products or when targeting businesses, the sales cycle might require more interactions than usual. In such cases, relationship building becomes paramount, overshadowing the repetitive use of static remarketing with the same offer. Focus on consistently providing value to your prospects. This approach will organically guide them towards your sales page. To execute this effectively, mastering Facebook’s custom audiences is highly recommended.

8. Amazon’s Exceptional Remarketing Emails

Amazon reigns supreme in remarketing and upselling through email marketing.

If you browse a product without purchasing, Amazon promptly sends an email featuring deals on related items.

When you interact with specific categories or deals, Amazon immediately delivers personalized recommendations.

What other company follows up after you’ve finished reading a book with further purchase suggestions?

Leveraging Email for Remarketing

By prioritizing email marketing, Amazon circumvents ad platform fees. While Google Display Network clicks average $0.63 per click, an email autoresponder can cost less than a cent per interaction. Utilize email automation platforms like MailChimp for your remarketing emails. Experiment with Amazon’s method of suggesting related products or adopt a strategy from another remarketing ad featured in this guide, such as offering a price reduction.

Craft the Next Remarkable Remarketing Ad!

From YouTube video ads to social media ads on Facebook, Twitter, and Instagram, and banner ads spanning millions of websites within the Google Display Network, the reach available to you is vast. However, achieving profitability requires more than simply displaying ads to random internet users. Instead, leverage these channels, their extensive reach, and sophisticated targeting capabilities to present relevant product ads to both potential and existing customers. Enhance these relationships by providing valuable resources such as informative guides and white papers. We hope these examples have provided valuable insights and inspiration for you to develop your own exceptional remarketing campaign!