It’s time for me to schedule a dentist appointment, which wouldn’t be so bad if I didn’t need to find a new dentist altogether. I’ve spent the last two weeks browsing dentist websites, and I have to admit—I’m just like the 94% of people whose initial impression is based on design.

I’ve noticed some common elements that make me want to learn more while I’ve been researching top-rated dentists and checking out their websites. So, here are 11 examples of dentist websites that you can use as inspiration when designing or updating your own. You know the drill. (Okay, I’m done.) Before we get to the examples, let’s discuss why a website might be the most crucial element of your dentist marketing plan.

Why Your Dentist Website Is a Critical Marketing Tool

A robust dental marketing tool, your website allows you to communicate your practice’s services, philosophy, and what makes it special—and can even draw in and secure new patients. According to a 2019 survey, proximity, online reviews, and search engine ranking are the top deciding factors for most people when choosing a dental practice.

While a dentist’s website design isn’t the most important factor, it is still a factor for people looking for a new dentist. Your website also plays a major role in where you rank in search engine results, and your online presence contributes to the quality and quantity of your reviews. When you look at the data by age, the percentage of people who selected the best-looking website increases to 6.7% for those aged 18 to 34, and that number grows even more when you focus solely on 18 to 24-year-olds. For younger generations, the quality of your website becomes even more critical in their decision to schedule an appointment. The takeaway? Your website is a powerful tool for drawing in new patients and converting word-of-mouth referrals, and it’s worth putting in the time to ensure you’re maximizing its potential.

Dentist Website Examples

Now that we know why your website is key to expanding your dental practice, let’s look at how you can make it even better. Here are 11 incredible websites from real dentists to inspire you. Get ready (sorry, I had to), and let’s dive in.

1. Tend

I started seeing targeted Instagram ads for Tend after searching for dentists in Boston a few times. Since the ads were on-trend and interesting, I naturally clicked through to the dentist’s website.

The website’s navigation is simple for both new and existing patients, which demonstrates how committed Tend is to streamlining dental visits from the very beginning. Also, the homepage video effectively demonstrates what to expect when choosing Tend. Finally, the muted tones and Nantes font, along with the storefront prominently featured in the hero section, create a modern and welcoming vibe.

2. Dntl bar

Promising a fresh, modern experience, Dntl Bar is another dental practice—this one located in NYC—with a website that has a different focus. _

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The Dntl bar website features a clean, upscale color scheme of cream, black, and a soft gold. The hero section video echoes this color palette, showcasing pops of green in the well-appointed office furnishings and Perrier bottles. You might be thinking sparkling water doesn’t have much to do with a dentist’s office (besides maybe contributing to cavities). However, the video shows a patient entering the office, picking up a drink, and filling out paperwork on a tablet. This effectively showcases the Dntl bar patient-centric experience promised in the tagline.

3. The Smilist

While having a compelling design is essential, it’s not the only thing you need to make a lasting impression on your patients. Check out this dental website example from The Smilist, located in Smithtown, NY.

The hero section clearly outlines the procedures and types of care provided at the practice, which is a brilliant strategy. In 2019, over 64% of people said they tried to self-diagnose before scheduling an appointment. This suggests that many potential patients are looking for specific services—not just a cleaning, but a filling for a cavity or a periodontics consultation. When you clearly list your services on your website, these individuals know that you can address their needs. (Plus, clear copy is effective copy). Another thing worth mentioning: Like Tend, The Smilist Smithtown gives patients the option to book online or by phone, making it easy for prospective patients to reach out using their preferred method. This easy scheduling option should be a standard feature on dental websites.

4. Smilebar

Prospective patients are interested in hearing what your current patients have to say. In fact, 71% of people seeking a new dentist look at online reviews before deciding which practice to choose. Smilebar understands this, which is why they feature customer testimonials directly on their website.

Showcasing reviews so that anyone thinking about your practice sees them is an excellent strategy, particularly when those reviews highlight something unique about your business.

5. Maine Dentistry

When highlighting your dental practice on your website, you want to include information about your services and client reviews, along with a quick and easy way to get in touch. You also want to present your practice as welcoming and trustworthy. The best way to do this is to humanize your brand. By featuring its staff prominently on the homepage, just below the fold, Maine Dentistry makes it clear that there are real people behind the practice. Take a look.

The photos of the entire team and Dr. Lawlor are fantastic, and the copy that explains the mission and the patient-first approach of the entire team elevate it even further. Also, a shout-out for the amazing dentist pun: “We’ll spoil you rotten, no matter how those teeth look.”

6. Watertower Dental Care

While actual photos of people are fantastic, you need video if you want to take humanizing your brand a step further. Watertower Dental Care, a Chicago-based practice, features a fantastic video that showcases its location, takes potential patients through a typical appointment, and highlights the friendly approach to patient care—something that would make anyone (me included) feel comfortable scheduling an appointment.

This video introduces prospective patients to Watertower Dental Care’s clean, professional space, along with its warm, friendly staff. Plus, using video is a proven way to increase your conversion rate—this hero video is likely very effective at attracting new patients. It also elevates online scheduling by offering virtual consultations.

7. Gentle Dental

Another essential element to include on your dental website? A trust signal—and you’ll want more than one. Trust signals let prospective patients know that your practice is real, reliable, and safe. These can be ratings, certifications, associated brands, customers, experience, or other details that assure your website visitors that you can be trusted. Gentle Dental, a national network of dentists, includes some compelling stats about its locations, years of care, and associated dentists, all of which make it a more trustworthy choice for patients and prospective patients.

8. Inspire Dental Group

Scheduling a dentist appointment over the phone is inefficient and inconvenient—especially when you’re looking for the most convenient time, not just the next available one. Your dental website should include a clear, simple way for both current and prospective patients to make appointments. Inspire Dental Group mentions text appointment reminders in a homepage video and includes a clearly visible button with a CTA to schedule an appointment.

See that chatbot in the corner? Inspire answers your questions and addresses any concerns before you even have to think about booking an appointment, making it clear that scheduling your next cleaning won’t involve any phone tag (or picking up the phone at all).

9. Pearl Dental NYC

So far, these dentist website examples have showcased sleek branding, friendly videos, persuasive copy, and easy ways to get in touch—lots about the admin side and the people, but not a lot about the dentistry. I’m not suggesting including before-and-after photos because, honestly, teeth can be kind of gross. It’s probably best to avoid photos on your homepage. However, you still want to highlight your services. Pearl Dental NYC uses graphics to effectively present its areas of expertise (without showing any actual mouths). Take a look.

In addition to graphics like the mouth model above, Pearl uses contextual clues in its photos to highlight its focus on biomimetic dentistry, such as the typical light, the headpiece, and the dentist’s perspective in the photo below.

This is a great way to highlight your work and dental expertise in a way that avoids being too graphic.

10. Concord Dental Associates

Patient reviews are critical, but they also need to be trustworthy and compelling. That’s why it’s sometimes better to direct your website visitors to unbiased, unsolicited testimonials gathered by an online review platform such as Yelp or your Google Business Profile. That way, there’s no denying that your patients are being truthful about their five-star experiences. However, you don’t necessarily need to send prospective patients away from your website. You can embed these reviews right on your site like Concord Dental Associates does below.

Two other things that stand out here: the button to translate the page and the highlighted “COVID Safety.” This translation option means that this dentist website is accessible, but also that Concord Dental Associates is accessible, as well. The fact that COVID precautions are featured first in the navigation bar and are highlighted tells me that this practice is mindful of its patients—both encouraging signs that I should book an appointment.

11. Dental Care Seattle

We’ve looked at a lot of dental website examples and pointed out the designs, images, buttons, and reviews that work well. But there’s something else we haven’t talked much about: website copy. When it comes to dentist marketing, your copy needs to be accurate, but that doesn’t mean it has to be dull or boring. One way to avoid this is by incorporating interesting power words. Another strategy? Emphasize the impact of your dental care, your practice’s unique approach, or the benefit rather than the feature. Dental Care Seattle does this well.

Having incredible teeth is about more than just getting a cleaning and having your cavities checked twice a year—it can be a confidence booster. When you address these larger impacts on your dental website, you’ll stand out from the competition (okay, I’m really done with the puns now).

Level Up Your Own Website With These Dentist Website Examples

We explored several dentist website examples and identified their best features. Here’s a quick recap of the tips we covered:

• Give your brand colors and website design a refresh for a more modern look.
• Highlight what makes your practice special, whether it’s communication or a specific service.
• Feature patient reviews in a prominent spot.
• Establish your authority by including trust signals.
• Make it easy for prospective patients to contact you.
• Use photos of real people to build trust and make potential patients feel welcome.
• Humanize your brand and clearly show patients what to expect with video.
• Focus on the benefits of your services in your website copy.