Source: Singapore Sports Hub. Plans for 2021.
The Singapore Sports Hub has adjusted its focus in 2021 to deliver impactful experiences, building on the lessons learned from 2020. This includes their earlier efforts, from providing safe housing for migrant workers during the peak of COVID-19 to creating new event formats for local audiences.
Despite the global pandemic impacting the Hub’s ability to host its typical lineup of large-scale sporting and entertainment events, it shifted gears to become a source of support for the community. This involved exploring new and creative event formats that have paved the way for fresh possibilities in 2021.
In 2020, the venues within the Hub welcomed 4.8 million visitors. Notably, the OCBC Aquatic Centre experienced a 41% increase in visitors in the fourth quarter of 2020 compared to the same period the previous year.
Prioritizing safety at live events
As part of Singapore’s national strategy to control the spread of COVID-19 among migrant workers, an initiative known as Project Dorm transformed venues like the OCBC Arena and the National Stadium within the Singapore Sports Hub into secure and comfortable living spaces for 3,000 workers. This initiative highlighted the Hub’s capacity to effectively manage and house a large number of people while maintaining safe distancing protocols. Each designated zone functions as a self-contained bubble with its own entry and exit point, dedicated restrooms, and separate food and beverage (F&B) kiosks. This setup effectively separates different groups of event attendees.
The Hub implemented this new zoning approach during the ONE Championship mixed martial arts (MMA) event in October, marking Singapore’s first live event since the start of the pandemic. The event sold out all tickets within a single day. To ensure the event proceeded smoothly and safely, strict measures were in place. These included providing attendees with a list of approved clinics where they were required to undergo an antigen rapid test on the day of the event and present a valid negative test result before gaining entry.
The successful implementation of these safety procedures instilled confidence in the Hub’s capability to expand and adjust these processes for larger gatherings. As a result, the Hub indicated that there is a strong possibility for an increase in similar live events throughout 2021.
Events enhanced by innovative technology
The Singapore Sports Hub introduced virtual programs to provide community and sports experiences when movement was restricted. One such initiative was the launch of an online workout series. Additionally, the Hub commemorated Singapore’s 55th birthday with the country’s inaugural virtual National Day Fiesta.
These virtual programs, which garnered over 750,000 views, have motivated the Singapore Sports Hub to continue exploring and integrating technology into their events. A recent illustration of this is the Hub’s venture into “phygital” programs, which seamlessly blend online and offline elements. In November, the Hub hosted ZoomBa, a phygital event featuring both online and in-person participants who came together for Singapore’s longest zumba relay. Unlike traditional simultaneous participation, a relay involves different groups taking turns performing the activity.
Reimagining the use of facilities
Although recognized for hosting entertainment and sporting events, the Singapore Sports Hub utilized its spaces to serve the broader community during the pandemic. Over 140 diverse activity sessions were organized in November and December, catering to individuals of all age groups and extending beyond sports-related activities.
Lionel Yeo, CEO of Singapore Sports Hub, stated: “Despite the challenges of this past year, Singapore Sports Hub has successfully united to support the community while continuing to deliver exceptional experiences that we are renowned for. It has also been a year marked by valuable learning experiences, and we are enthusiastic about organizing more secure and captivating events as we move into Phase 3. With the right attitude, approach, and collaboration from all stakeholders, we are confident that this national asset will continue to bring immense value to Singapore, both in favorable and challenging times.”