Calls to action are essential for converting visitors into customers, but they can’t stand alone. Effective CTAs always have relevant context, whether from the button copy itself or the surrounding content.

Without supporting information, a CTA is pointless. The good news is that marketers are getting increasingly innovative with their calls to action every year. So, what are the ingredients of a successful call to action phrase? In this article, we’ll explore seven categories of top-performing CTA phrases:

1. Direct call to action phrases
2. Relatable call to action phrases
3. Strong call to action phrases
4. Understated but effective call to action phrases
5. Reverse psychology call to action phrases
6. Humorous call to action phrases
7. Unique call to action phrases We’ll provide screenshots and key takeaways for each category. However, if you prefer to jump directly to the complete list of CTA phrases, feel free to do so. NOTE: This article will disregard strict grammar rules and omit hyphens for a more relaxed tone.

Essential Takeaways from These Call to Action Phrases & Examples

Before we dive into the examples, let’s highlight some crucial points to keep in mind:

• Utilize parentheses to emphasize specific words or enhance relatability.
• Write conversationally, mirroring how you or your target audience speaks.
• Experiment with being direct or playfully irreverent.
• Explore puns, rhymes, or wordplay (without being cheesy!).
• Consider using the “no” call to action to encourage a “yes” or emphasize the offer’s value.
• Make seemingly mundane calls to action highly specific for greater impact.
• Encourage readers to take small steps rather than overwhelming leaps.
• Incorporate action-oriented words like “grab.” Now, let’s examine these compelling and occasionally amusing call to action phrases to learn from. Want to attract more visitors to your site? Free guide » 25 Ways to Increase Traffic to Your Website

Direct Call to Action Phrase Examples

Let’s begin with straightforward and to-the-point examples.

1. No Fluff. Just High-Quality Marketing Insights

Brafton’s approach is clear and concise, using simple language and a straightforward message. This popup for valuable content utilizes direct copy for optimal results.

What better way to demonstrate your commitment to providing valuable information than with a no-nonsense CTA?

2. Click Here to Let My Team Handle Your Marketing

Another example of a direct and transparent approach.

Straightforward, transparent, and effective messaging is key.

Relatable Call to Action Phrases

Creating a sense of familiarity and understanding can be incredibly effective in copywriting. Try using call to action phrases that resonate with your readers’ thoughts and feelings.

3. Nope, I Receive Enough Unsolicited Parenting Advice

This popup utilizes a two-pronged approach, starting with a blunt statement: “Our newsletters are essentially parenting cheat sheets, conveniently delivered to your inbox four times a week.” The “yes” button copy is engaging with its “Yes! It Takes a Village” message. However, it’s the “no” copy that truly stands out and entices you to click the “yes” button: “No, I get enough unwanted parenting advice.”

Even as a non-parent, the “no” copy is compelling enough to make me want to click “yes.”

4. (Takes 5 Seconds)

GrowthLab cleverly promotes its email copywriting guide with the following: “Don’t have the time to dive into the entire guide right now? No problem. Let me send you a copy to read at your convenience. Simply provide your email address (takes 5 seconds).”

The phrase “takes five seconds” sounds like something a real person would say. The phrase “takes 5 seconds” reassures readers that it’s a quick and effortless request, while the parentheses and informal language create a conversational tone. Download Your Free Guide » The 36 Best Call to Action Phrases Ever (& Why They Work)

5. I Have Some Questions First!

Optinmonster aims to encourage users to try their software. Instead of a simple “no thanks” for the “no” button, they use “I have a few questions first!” which directs users to a contact page. While it’s generally recommended to stick to one CTA, there are exceptions based on the offer’s importance and placement.

Acknowledging the user’s potential hesitation with a question can make them feel more comfortable. OptinMonster uses this approach on other pages too, like the example below, where “Get Started” and “See All Features” CTAs are placed together.

6. The Struggle Ends Here

The word “struggle” has become ubiquitous, yet it still holds a relatable and often humorous quality. “The struggle is over” effectively leverages this relatability and makes a strong call to action phrase for this pain point marketing. Another option could be “End the struggle now.”

Using a common phrase in an unexpected way can make your CTA more memorable.

7. Unlock (Not Provided)

When Google Analytics withholds keyword data, it displays “(not provided),” a frustrating experience for marketers. Keyword Hero cleverly incorporates this jargon into their call to action phrase, targeting their specific audience.

While the headline is creative, using a more specific and actionable CTA than “Free Account” could boost conversions.

8. Completely Lost?

Fiver’s display ad keeps it simple: “Need SEO but completely lost? Hire an expert.”

Tapping into common feelings of being overwhelmed can make your CTA resonate stronger.

Powerful Call to Action Phrase Examples

Bold and impactful copywriting can evoke strong emotions—just ensure it aligns with your brand.

9. Impress Your Friends: Master DSP Jargon

This one is brilliant. If you’re unfamiliar with DSPs, DigiDay’s newsletter is the perfect solution.

10. We Could Have Sworn You Were Someone Who…

Similar to “struggle,” “awkward” is another relatable word, but it’s the boldness of this call to action that stands out. Hootsuite’s free trial popup starts with: “Well, this is awkward. We could have SWORN you were eager to dominate social media and leave your competition in the dust. Our mistake. We’ll just leave this 60-day free trial here for someone else then…”

Playfully challenging someone’s aspirations can be a bold but effective tactic. Challenging a reader’s ambition and dedication? Bold indeed.

11. You Should Know Better

This is a clever play on words, given that DueDil (great name, by the way) is an intelligence platform. You could leave it as is (“You should know better”) or add a touch of relief (“You should know better…we never charge full price!”).

Combining a play on words with a bold statement can create a memorable CTA. Download Your Guide » 135 of the Best Words & Phrases for Marketing with Emotion

12. Prove Yourself

This one is as bold as it gets.

A powerful statement can be a strong motivator in a CTA. You don’t need to be the U.S. Air Force to utilize this phrase. Consider your target audience; young professionals, athletes, or fitness enthusiasts might find it particularly motivating. RELATED: 24 Unique and Effective Call to Action Examples You Can Copy

13. See the Results for Yourself

This is a classic and effective example, even if it’s not particularly innovative.

Sometimes, sticking to what works best is the right approach. Similar phrases include:

• Don’t just take our word for it…
• What have you got to lose?
• See the difference
• Witness the power of…

14. Escape Content Marketing Misery

While not inherently bold, using this type of language in your call to action is a bold move.

Directly addressing a pain point can make your CTA more compelling.

15. We Thought You’d Be Interested…

Sleeknote takes another bold approach: “We thought you’d be interested… You seem like someone who likes to stay ahead of the curve.”

Playfully suggesting someone is missing out can be an effective motivator.

16. Exclusive Access: Get It Here

Offering exclusive content or deals can significantly enhance the appeal. However, be sure to deliver on this promise.

Exclusivity can be a powerful motivator, but be sure to deliver on your promise.

Understated but Effective Call to Action Phrase Examples

While these examples may not be flashy or groundbreaking, they demonstrate subtle yet effective tweaks that can make a difference.

17. Start with Lesson One Now

Instead of potentially overwhelming users with a daunting CTA like “Start the entire course,” simplifying it to “Start with the first lesson” makes it feel more manageable.

Breaking down a larger task into smaller steps makes it feel less daunting. This approach works for various long-form content types. Consider using “Read the First Chapter,” or “Watch the First Video.” Also, for more popup examples, check out this resource!

18. Learn More & Register

While “sign up” might be a friendlier alternative to “register,” there’s something appealing about this particular phrase. “More info” implies that I’m not committing to anything just yet. Plus, it piques my curiosity: What additional information awaits? Moreover, it keeps the popup clean and visually appealing.

Sometimes, less is more. Keep your CTAs concise and focused.

19. Check Availability

This is a smart option for offerings like free assessments, consultations, or audits. While there’s nothing inherently wrong with “book now” or “schedule now,” they lack clarity. Will clicking the button lead to a contact form or provide contact details for scheduling? “Check availability” implies an easy online reservation process without immediate interaction.

Providing clarity and managing expectations can improve the user experience. Note: The website likely meant “scheduling” instead of “setting.”

20. Start Using Slidebean

Slidebean offers easy account creation and signup. However, this example’s strength lies in adding actionability and suggesting convenience. Instead of a passive “Submit,” it encourages users to “Start using Slidebean,” implying immediate access.

Using action-oriented language can make your CTAs more compelling.

21. Finish Your (Free) Registration

Excessively using “FREE” can appear aggressive and off-putting. DX summit cleverly reserves it for the CTA button, utilizing parentheses to emphasize “Free” subtly yet effectively.

Subtlety can be just as effective as being loud and in your face, especially when promoting something free.

Reverse Psychology Call to Action Phrases

Sometimes, the “no” button can be more effective in driving users towards the “yes” option. Even if not, a creative “no” button can leave a memorable impression.

22. No Thanks, I Don’t Want to Grow My Business

This is a standard “no” button example, implying the offer’s value by stating the opposite.

23. No, I’d Rather Struggle Through It Myself

This call to (no) action phrase is more effective, reminding the reader that rejecting this opportunity means more work for them.

24. I Don’t Need Free Insights

This creative call to action example, used for newsletter signups, leverages the “no” option to emphasize the value of “free insights.” It subtly suggests that passing up a free offer is foolish.

Highlighting what the reader misses by saying no can be a powerful motivator.

25. No Thanks, I Enjoy Feeling Exhausted

Instead of a simple “I don’t want,” this example takes it further, implying a desire for the pain point. This popup promotes a 30-day health program for women, promising increased energy. It starts with the question: “Hi, want to dramatically increase your energy in just 30 days?” The options are either a YES button or “No thanks, I love being exhausted.”

Exaggerating the negative consequence of not taking action can make your CTA more persuasive.

Humorous Call to Action Phrases

While not all of these are meant to be copied verbatim, they can spark inspiration for crafting your own witty CTAs.

26. Click or It’s Crickets

Really Good Emails’ newsletter uses a “click it or crickets” button for additional reading. This playful approach gives the reader a sense of control while conveying confidence in their content.

A touch of humor and lightheartedness can make your brand more approachable.

27. Let’s Stick Together

While not directly focused on conversion optimization, Trader Joe’s utilizes a punny call to action button to celebrate a fun national day, effectively conveying their brand voice.

Note: Banana Day is one of many fun national days in April. Find more in our April marketing ideas post!

28. Add to Diaper Bag

While not the most versatile phrase, “add to diaper bag” inspires playful alternatives to “add to cart.”

Think outside the box and try to tailor your CTA to the specific context.

29. Cat GIFs on Every Page

This popup, promoting “8 things to know about building a design portfolio,” lacks clarity. However, “cat GIFs on every page” is an amusing and memorable phrase.

Sometimes, a touch of humor and unexpectedness is all you need to grab attention.

Unique Call to Action Button Phrases

These call to action phrases and examples, while not necessarily hilarious or groundbreaking, stand out for their distinct approach.

30. Let’s Do This!

This example promotes a certification course for product marketing managers, urging them to “Join 2,500+ PMMs and your product marketing game.” The copy uses a confident and encouraging tone, making “Ok, let’s do this” a fitting CTA.

31. Get Inspired

This popup, promoting various newsletters as a “free membership,” might benefit from clearer messaging. However, using “Get inspired” instead of “Sign up” or “Subscribe” is a refreshing change.

32. Become a Better Writer

Specificity and conciseness are crucial for effective copywriting. “Improve your writing” is more action-oriented and valuable than “Start now” or “Get started today.”

33. Unlock More Referrals

This is another excellent example of communicating the offer’s value directly in the CTA button.

34. Grab Your Copy

“Grab your copy” conveys a sense of urgency compared to “Download the handbook.”

35. Get Your Invite Link

While not particularly creative, this example demonstrates a thoughtful approach. Instead of a simple “refer a friend,” it uses “get invite link,” reassuring users that clicking won’t immediately send anything.

Small details like this can make a big difference in user experience.

36. Listen to Past ‘Casts

This is a fun example of a rhyming call to action button. While not conversion-critical, it reflects Trader Joe’s brand voice effectively.

The Ultimate List of Call to Action Phrases to Drive Clicks

Here’s a complete list of the examples we discussed, along with some bonus phrases to try:

Understated yet Effective Call to Action Phrases

• More info and register here
• Get the details and sign up
• Check availability
• Schedule your assessment
• Start with the first lesson now
• Start the first lesson today
• Complete your (free) registration
• Try our (always free) tool
• I have a few questions first!

Bold Call to Action Phrases

• See for yourself
• Escape content marketing hell
• You should know better
• Prove yourself
• Don’t believe us?
• What do you have to lose?
• Don’t take our word for it

Reverse Psychology Call to Action Phrases

• No thanks, I love being exhausted
• No thanks, I’ll figure it out myself
• I don’t want to know the latest trends
• I don’t want to grow my business

Relatable and Humorous Call to Action Phrases

• The struggle is over
• End the struggle now
• (takes 5 seconds)
• Well this is awkward
• Unlock (not provided)
• Got no clue where to start?
• Funny call to action phrases
• Cat gifs on every page
• Add to diaper bag
• Let’s never split

Direct Call to Action Phrases

• If you want my team to just do your marketing for you, click here.
• No nonsense. Just really good marketing insights
• No thanks, I get enough unwanted parenting advice.

Unique Call to Action Phrases

• Get inspired
• Get invite link
• Grab your copy
• Ok, let’s do this
• Get access