In the ongoing battle to sell products and services, staying current with modern marketing best practices is essential. One of the best ways to stay informed is by listening to podcasts. To assist you in this endeavor, this article highlights some of the top marketing podcasts for 2022. Due to the abundance of excellent shows available, we’ve grouped the list into four distinct categories:

• PPC
• SEO
• Entrepreneurship
• Local business Continue reading to discover the podcasts that can help you enhance your marketing skills both now and in the future.

Top Marketing Podcasts for PPC

Whether you’re a pay-per-click advertising expert or just starting out, keeping pace with the newest developments in the dynamic world of paid search is crucial. The following podcasts will help you remain well-informed.

1. Paid Search Magic

• Site: Apple Podcasts
• Hosts: Amy Hebdon and James Hebdon

Paid Search Magic is the brainchild of a digital marketing agency with the same name. Their mission is to help businesses expand by enhancing their online presence through paid search ads. The podcast, hosted by Amy and James Hebdon, covers a broad spectrum of paid search topics. It features numerous episodes exploring subjects such as managing existing paid search accounts, deciphering the enigmatic Quality Score metric, and many more.

2. The PPC Show Podcast

• Site: Apple | Spotify| Podtail
• Host: Paul Wicker

The PPC Show Podcast offers a captivating peek into the PPC realm through the lens of seasoned marketing experts who leverage paid search for profit on a daily basis. Developed by the team at Adstage.io and hosted by Paul Wicker, this podcast provides an in-depth look into the ad tech and paid search sectors. Each week, a new episode is released, featuring discussions with industry leaders on a wide array of topics, including upcoming industry shifts, cutting-edge technologies, the latest ad tech news, and more.

3. PPC Rockstars Podcast

• Site: Apple | Spotify | Podchaser
• Host: WMR.fm

PPC Rockstars Podcast is widely regarded as one of the leading PPC podcasts, and with good reason. Running for over a decade, the show boasts thousands of episodes available for listening. However, given the rapid pace of change in the industry, only episodes from the past year or so are recommended, as most older episodes may be outdated. This podcast excels at imparting valuable PPC strategies, insights, and techniques to maximize your PPC campaign performance.

4. The Paid Search Podcast

• Site: iHeart.com | iTunes | Google Play | Spotify
• Host: Jason Rothman

The Paid Search Podcast is published every Monday on iTunes, Spotify, Google Play, and other platforms. With over 150 episodes in its catalog, the series covers a wide range of topics, from setting up a new PPC campaign to custom Google audiences, and everything in between. Geared towards Google Ads users, the show imparts comprehensive knowledge about the daily tasks of managing paid search ads and optimizing Google Ads accounts for success.

5. The Art of Paid Traffic (AOPT) Podcast

• Site: Apple | Podtail | Stitcher
• Host: Rick Mulready

Hosted by Rick Mulready, the The Art of Paid Traffic show, running since 2015, encompasses all facets of PPC marketing. Each episode delivers valuable guidance on the latest tips and tricks, industry developments, exciting news, and much more. You’ll gain platform-specific knowledge like navigating Facebook Ads, as well as general PPC techniques like crafting compelling ad copy, maximizing your budget, and more. Additionally, you’ll hear case studies of successful paid search campaigns to inspire your own efforts.

6. Learn Paid Media

• Site: Apple | Spotify
• Host: Nick Banik

Despite its relatively recent launch in May 2019, Learn Paid Media has rapidly gained a loyal following in the PPC podcast sphere. Hosted by Nick Banik, a seasoned paid search management professional, the podcast delves into the fundamentals of PPC, including Google, Bing, Facebook, and Instagram ads. Primarily targeted towards beginners, the series also serves as an excellent refresher for paid search managers of all levels.

7. PPC Den

• Site: Apple | Podbean
• Host: AdBadger

PPC Den is dedicated to mastering Amazon advertising. Hosted by Ad Badger, the show explores the ins and outs of Amazon PPC, covering a variety of techniques for ad campaign optimization. This podcast is an ideal resource for both PPC enthusiasts and Amazon sellers seeking a competitive advantage.

Leading Marketing Podcasts for Entrepreneurs

Successful entrepreneurs share a common trait: a dedication to continuous learning. Here are some of the top marketing podcasts that help entrepreneurs stay abreast of the latest marketing and innovation trends.

8. Entrepreneur on Fire

• Site: iTunes
• Host: John Lee Dumas

Each week, Entrepreneur on Fire features a different guest from the upper echelons of business, marketing, and entrepreneurship. In each episode, you’ll gain valuable insights into their top tips for success and common pitfalls to avoid. The show’s host, John Lee Dumas, is an energetic and inspiring figure who makes every episode engaging and action-oriented. Each show concludes with practical takeaways, including recommendations for top-tier digital marketing tools to propel your business forward.

9. Conversion Cast

• Site: iTunes | Apple
• Host: Tim Paige

Conversion Cast, hosted by Tim Paige, is another must-listen for every entrepreneur. The show spans a wide range of topics to help marketers achieve measurable results, enabling business growth, effective channel management, and increased revenue. Each episode features real-life case studies from seasoned marketing professionals, sharing their tactics for boosting key metrics, including concrete data highlighting their before-and-after results.

10. The Suitcase Entrepreneur

• Site: Apple | iTunes | Stitcher
• Host: Natalie Sisson

The Suitcase Entrepreneur is hosted by Natalie Sisson, who built a thriving online business that affords her the freedom to travel the world and live life on her own terms. Through the podcast, she shares her insights on business, online marketing, and entrepreneurship. With two episodes released weekly, you’ll explore a diverse range of topics, including how to pinpoint your core “why.” Natalie helps you uncover your passion—your “sweet spot”—clarifying why you offer your specific product or service and why people should invest in it.

11. Smart Passive Income

• Site: Apple
• Host: Pat Flynn

Smart Passive Income is another exceptional podcast for entrepreneurs. It delves into highly effective marketing strategies for building a sustainable passive income stream. The show emphasizes efficiency, guiding you on how to generate passive ROI and build momentum until you can scale back your efforts while still reaping the rewards. Think of it like the difference between PPC and SEO. PPC only works while actively funded, whereas SEO requires upfront effort but delivers long-term benefits. If building passive income or reducing reliance on active marketing appeals to you, this podcast is a must-listen.

12. This Old Marketing

• Site: Apple | Stitcher | iHeart
• Hosts: Joe Pulizzi and Robert Rose

Hosted by Joe Pulizzi and Robert Rose, This Old Marketing, available on iTunes, delivers a lively and engaging monologue connecting current marketing trends to various cultural moments. Additionally, it features numerous segments on native advertising valuable to anyone in the industry. This podcast will fuel informed discussions with peers and provide insights to enhance your overall entrepreneurial approach.

Top Marketing Podcasts for Local Businesses

If you’re seeking an audio companion as you learn how to do effective local business marketing, these podcasts offer the insights you need to stay ahead of the curve and elevate your local business.

13. Local SEO Tactics

• Site: Apple | Podtail
• Hosts: Bob Brennan and Jesse Dolan

Local SEO Tactics arms you with effective local SEO strategies to increase your business’s visibility. Hosted by Bob Brennan and Jesse Dolan from Intrycks, the show focuses on service businesses looking to outperform their competition. Learn the intricacies of ranking higher in Google Maps results and get found in the local 3-pack.. Discover how to identify your ideal online customer and propel your website to the top of search engine results pages (SERPs) for your desired keywords.

14. Last Week in Local

• Site: iTunes | Google Play | Stitcher
• Host: LocalU

Presented by LocalU, the Last Week in Local podcast keeps you informed about the latest happenings in local search marketing. From trends and tactics to key ideas, this weekly conversation highlights noteworthy articles to keep you at the forefront of the local marketing game, covering topics from local search and SEO to local advertising techniques.

15. Marketing Solutions for Local Businesses

• Site: Spotify | Google Podcasts | Stitcher
• Host: Frank Demming

Marketing Solutions for Local Businesses is dedicated to helping local businesses execute impactful marketing campaigns using proven strategies. It’s also one of our top seven local marketing resources! This show benefits a wide range of businesses, including dentists, law firms, chiropractors, HVAC companies, med-spas, home improvement companies, and more. Discover what’s working now, learn best practices for boosting your local business’s visibility, and identify which strategies to abandon for optimal results. The podcast covers a variety of topics, including local social media marketing, offline marketing, content marketing, and local PPC..

16. Marketing Club

• Site: Apple
• Host: Bruce Irving

The relatively new Local Marketing Club focuses on conversations with creators. Tune in to learn what’s working and how top creators across industries produce high-quality, engaging content that fuels their social media growth. Gain valuable tips, tactics, and strategies to expand your local business’s reach and attract more customers.

17. Local Marketing Institute Podcast

• Site: Apple | Google Podcasts | Spotify | iHeartRADIO
• Host: Bruce Irving

The Local Marketing Institute Podcast equips you with practical and effective digital marketing tactics to grow your local business. Learn from and be inspired by leading marketers worldwide as they discuss topics such as acquiring more customers through Google My Business, Facebook, email marketing, digital ads, and local search. Whether you manage a small business or a nationwide franchise/chain, this show offers immense value. Even marketing agencies will glean practical, proven, and reliable digital marketing strategies to drive tangible results.

Top Marketing Podcasts for SEO

The significance of SEO cannot be overstated. A robust SEO strategy enables you to deliver clear, helpful, and engaging content that users can easily find on your website. Explore these exceptional podcasts to develop strong SEO skills and build long-term equity for your brand.

18. Marketing School

• Site: Apple
• Hosts: Neil Patel and Eric Siu

Marketing School, hosted by SEO experts Neil Patel and Eric Siu, is a leading marketing podcast that offers valuable advice on taking your business to new heights. Its conversational style will inspire you to elevate your brand strategy and infuse creativity into your next campaign. With over 1,300 episodes to date, each running just 5 to 10 minutes, you can enhance your marketing knowledge on the go, no matter how busy your schedule.

19. Search Engine Journal Show

• Site: Spotify | Podchaser | Tunein
• Hosts: Lawrence Baker, Danny Goodwin, and Brent Csutoras.

The Search Engine Journal Show podcast is your go-to source for staying informed about the latest search news. It features engaging interviews with top SEO professionals and lively discussions on current search optimization topics. You’ll also gain access to actionable tips to drive more search traffic to your website. Overall, this is an excellent SEO podcast to learn from thought leaders sharing their expertise on a wide array of SEO-related subjects.

20. Voices of Search Podcast

• Site: Apple | Listennotes
• Host: Benjamin Shapiro

Stay ahead of the curve in the ever-evolving SEO landscape with the Voices of Search Podcast. Each episode provides valuable insights into search engine optimization and content marketing through discussions on effective strategies and leveraging data-driven insights for a competitive edge.

21. SEO 101

• Site: WebmasterRadio.fm
• Hosts: Ross Dunn and John Carcutt

SEO 101, a biweekly podcast hosted by SEO experts Ross Dunn and John Carcutt from StepForth Web Marketing and Advanced Digital, respectively, teaches listeners various methods to improve their SEO and get more targeted search traffic.. This SEO podcast stands out for its simple and easy-to-understand content, making it an ideal resource for beginners. The show frequently features interviews with industry leaders, and the hosts often answer audience questions related to SEO.

The Best Marketing Podcasts [Recap]

In summary, the best marketing podcasts of 2022 are:

1. Paid Search Magic
2. The PPC Show
3. PPC Rockstars
4. The Paid Search Podcast
5. The Art of Paid Traffic (AOPT)
6. Learn Paid Media
7. PPC Den
8. Entrepreneur on Fire
9. Conversion Cast
10. The Suitcase Entrepreneur
11. Smart Passive Income
12. This Old Marketing
13. Local SEO Tactics
14. Last Week in Local
15. Marketing Solutions for Local Businesses
16. Local Business Marketing Podcast
17. Local Marketing Institute Podcast
18. Marketing School
19. Search Engine Journal Show
20. Voices of Search Podcast
21. SEO 101 Podcasts are an excellent way to consume information during your commute, lunch break, or any other downtime. You can even download and save these insightful audio lessons for offline listening. On a side note, if you’re a podcast enthusiast considering starting your own, explore this guide for some of the best podcast hosting platforms available. With such a wealth of resources at your fingertips, there’s no excuse not to subscribe to relevant podcasts and stay current with the latest tips and tricks from industry-leading experts. Which of these digital marketing podcasts will you subscribe to first? Share your thoughts in the comments below!