This year’s Lazada 11.11 Shopping Festival is breaking records with over 50 million deals, a significant increase from last year’s 27 million. The event will involve over 400,000 sellers and brands, almost triple the number from the previous year.
Lazada, a leading e-commerce platform in Southeast Asia, organizes this yearly event to demonstrate the convenience and affordability of online shopping. For 24 hours, starting at midnight on November 11th, shoppers across six countries will have access to incredible deals on a wide range of products, with discounts of up to 90%.
Adding to the excitement, shoppers can participate in engaging games like SlashIt and ShakeIt to earn discounts and vouchers before the shopping festival begins on November 1st. A new game, Wonderland, will allow shoppers to explore deals and win vouchers from various brands, enhancing their shopping experience.
Jing Yin, Co-president, Commercial, Lazada Group emphasizes that shopping should be entertaining. This year, Lazada aims to make the experience more interactive and enjoyable through these games and activities.
The excitement extends beyond the online platform. Lazada is hosting two televised gala shows in Malaysia and Thailand featuring local celebrities and influencers, offering attendees opportunities to win prizes like a VW Beetle and trips to Paris. Over a thousand celebrities and influencers across Southeast Asia will engage with fans online through live streams and social media, creating a massive online shopping community. Lazada will even have a dedicated playlist on Spotify for shoppers.
To ensure a smooth experience for this peak shopping season, Lazada organized a successful 9.9 sale event and conducted workshops for brands and sellers over the past three months, refining the app and improving customer engagement strategies.
Founded in 2012, Lazada is Southeast Asia’s top online shopping destination, offering an extensive selection of 350 million products across various categories. The company manages its delivery network with the support of around 100 logistics partners.
As a majority-owned subsidiary of Alibaba Group, Lazada is participating in the 11.11 Global Shopping Festival for the first time alongside platforms like Taobao and Tmall. This year marks the 10th anniversary of the event, promising unparalleled deals for consumers globally.
At a recent media event, Lazada announced its commitment to empower 8 million e-commerce entrepreneurs and SMEs in Southeast Asia by 2030. The company plans to foster an inclusive and sustainable e-commerce environment in the region.
Lazada highlighted its commitment to supporting SMEs by providing them with the tools and resources to thrive in the digital marketplace. The company aims to assist SMEs in digitizing their operations, expanding their reach to tech-savvy consumers, developing their brands, and leveraging Lazada’s logistics network for efficient delivery.
During the panel discussion, Lucy Peng, Executive Chairwoman and CEO of Lazada Group, emphasized the company’s dedication to creating a trustworthy platform that connects sellers with Southeast Asian consumers, empowering them to build sustainable businesses and contribute to the region’s economic growth.
The panel discussion, which included prominent figures like Singapore’s Minister for Communications & Information, S. Iswaran, addressed the challenges and opportunities within the Southeast Asian e-commerce landscape. Experts acknowledged the need to enhance SMEs’ e-commerce capabilities, improve access to financial and support services, and bridge the gap in e-payments and e-commerce expertise.
Logistics emerged as a significant hurdle, particularly in countries with archipelagic geographies like Indonesia and the Philippines. Panelists recognized the need for a more robust and integrated logistics infrastructure to support the growth of e-commerce.
Data and technology were identified as key drivers for enhancing the customer experience in Southeast Asia’s diverse market. E-commerce businesses equipped to analyze data, understand local preferences, and guide consumers effectively are likely to thrive.
Lazada emphasized the role of data and technology in empowering businesses, enabling even small enterprises to connect with customers and unlock their potential within the Southeast Asian market.
The e-commerce sector also offers valuable opportunities for women, allowing for flexible work arrangements that accommodate family responsibilities. Recognizing the growing influence of female consumers, Lazada highlighted its commitment to fostering female entrepreneurship. Initiatives like the Mompreneurs program provide training and support to stay-at-home mothers, equipping them to run their online businesses successfully. Currently available in the Philippines, Lazada intends to expand this program to other Southeast Asian countries.
The Lazada 11.11 Shopping Festival promises a plethora of benefits for shoppers, including an extensive selection of discounted products, exciting games and vouchers, free gifts with purchases, and free shipping in select regions.