BMW Group Asia is launching four new car models simultaneously for the first time in Singapore.
The First-Ever BMW i8 Roadster
The BMW i8 Roadster features upward-opening doors.
This groundbreaking convertible plug-in hybrid, dubbed a “gentleman’s racer,” can accelerate from 0 to 100 km/h in 4.6 seconds. CS Liew, a director at an agricultural science company, owns the first edition in Singapore, which is already on the road. Initially preferring hardtop convertibles, Liew was captivated by the i8 Roadster’s design.
BMW representative (left) with Liew posing with the BMW i8 Roadster.
“Its design is simply incredible, which won me over," he remarked. Liew is the sole owner of a first-edition BMW i8 Roadster in Singapore and Asia.
Updated BMW 2 Series Active Tourer and Gran Tourer
The BMW2 Series Gran Tourer.
The new BMW 2 Series Active Tourer and Gran Tourer have been upgraded with sporty exterior styling, new sport seats, a black panel instrument display, and an electronic gear selector. They also come equipped with a dual-clutch transmission (also known as a semi-automatic transmission), which uses two clutch mechanisms—one for odd gears and the other for even gears.
The All-New BMW X4
Source: BMW Group Asia. The BMW X4.
This sporty coupe boasts a wider stance, M Sport suspension, and variable sport steering, powered by xDrive for optimal performance in all weather and terrain.
These four new models, along with three others, are on display at the BMW World of Passion and Joy event, which is being held in Singapore for the third time since 2010 and ends today. These include the All-new BMW Z4 First Edition, which has been five years in development. The event offers visitors a chance to immerse themselves in the BMW and MINI brands, with highlights such as displays of BMW heritage cars, an exploration of The MINI Story, and interactive activities and performances.
“BMW World of Passion and Joy is the motoring event of the year in Singapore. It aims to bring the past, present, and future together in one location," shared Christopher Wehner, Managing Director of BMW Group Asia. He added that the event revolves around “the values we hold dear and the experiences we provide.”
Event Highlights
The New BMW i3s REx Electric Car
The BMW i3s REx electric car.
The new BMW i3s REx offers increased power, enhanced chassis technology designed for the model, and a more dynamic driving experience.
The All-New BMW Z4 First Edition
Performers pose after a skit starring the All-new BMW Z4 First Edition.
With its sleek, compact proportions and dynamic silhouette, the all-new BMW Z4 First Edition embodies the BMW Group’s modern take on the roadster.
The All-New BMW 8 Series
Models pose next to The 8 by BMW, with Wehner in the background.
The BMW 8 Series redefines the sports car by seamlessly blending lateral and longitudinal dynamic performance with elegance, confidence, and long-distance comfort. Wehner highlighted that the 8 Series emphasizes “autonomy and maximizing time for loved ones, passions, and exceptional adventures."
The All-New BMW M2 Competition
The BMW M2 Competition has racing DNA.
The BMW M2 Competition clearly showcases its racing heritage. Featuring a new, bi-turbo inline six-cylinder engine, it can reach 0 to 100 km/h in 4.2 seconds. Other notable features include new M Mirrors, a redesigned kidney grille, new M alloy wheels, M Sport bucket seats, and an illuminated M2 badge.
The BMW Concept X7 iPerformance
BMW Concept X7 iPerformance.
Representing a new addition to the BMW X family, the X7 is the top model in the luxury segment.
Other attractions
A showcase of BMW heritage cars, including the BMW M5 (E39), BMW M3 CSL (E46), BMW 327 Sports Cabrio, and the Isetta.
Test drives of BMW models ranging from the 2 Series to the 7 Series, as well as the BMW i3 and BMW X models.
Virtual reality (VR) experiences that allow visitors to virtually get behind the wheel and explore the intricacies of BMW vehicles.
The MINI Story, which invites visitors to delve into five distinct chapters: Creative Solutions, MINI In Design, Personalities, Makers, and Personalisation. Visitors can also unleash their creativity, collect souvenirs at the MINI photo booth, and step back in time at the Alec Issigonis design studio. Issigonis is renowned for his contribution to the development of the MINI.
The Designer Mini by Paul Smith, one of three Designer Minis introduced by Rover in 1998 to commemorate Mini’s 40th anniversary. Inspired by the stripes that defined his 1997 collection, Paul Smith adorned the car with 86 stripes in 26 colors.
One of three Designer Minis, the Designer Mini by Paul Smith has 86 stripes in 26 colours.
Event Details:
BMW World of Passion and Joy
Suntec Singapore International Convention and Exhibition Centre
Level 4, Halls 403 and 404
10:00 AM to 10:00 PM
Adult: S$20
Enjoy S$20 off your favorite BMW or MINI Lifestyle Collection products with a minimum net spend of S$100 in a single receipt. Terms and conditions apply.
Explore Further:
View photos from the BMW World of Passion and Joy launch event on Facebook.