There are various methods to expand your email subscriber base, attract website visitors, and highlight special deals. Popups are a widely used and successful tactic employed by businesses of all scales. You can implement popups not only in emails but also directly on your website. If you use WordPress, numerous high-converting popup design plugins and Elementor can help you create them. This article will showcase the best popup design inspiration, featuring 10 visually appealing and high-converting examples to boost your sales.

To optimize your popups, ensure their design aligns with your website’s overall aesthetic. Maintain consistency by integrating them seamlessly with your site’s template and style. Additionally, incorporate a clear call to action (CTA), utilize contrasting colors, explore different formats, leverage microcopy, make your popup design mobile-responsive, and customize it to your liking.

Here are the top 10 high-converting email pop-ups for inspiration:

1. Simple Text-Only Popup Design – Lilach Bullock

Who would have thought a minimalist popup design could be so effective? Lilach Bullock’s Simple Text-Only Popup Design proves it’s possible.

Indeed, their popup is simple. However, this design helped the company convert over 57% of website visitors.

The popup features a headline highlighting their services using engaging and attention-grabbing language. Lilach Bullock emphasizes offering something valuable for free every time visitors subscribe. Consider doing the same. This is a prime example of a high-converting popup.

2. 2-Step Mobile Popup Design – USSLC

Another inspiring popup design comes from USSLC.

If your current popup isn’t delivering the desired conversions, don’t fret! USSLC offers a solution.

Unlike Lilach Bullock, USSLC utilizes a multi-step modal popup design. While potentially complex, this approach helps them convert over 25% of potential website visitors, achieving a more than 10% increase in daily sales.

Their popup displays an image of their free student loan tutorial, instantly capturing the interest of potential prospects.

3. Lightbox Popup Design – Eczema Company: Popup Design Inspiration

Eczema Company’s design presents another excellent popup example. Achieving a conversion rate of around 13.7% among mobile visitors, Eczema Company employs various campaign types to encourage immediate sign-ups.

What distinguishes this popup design is Eczema Company’s triple emphasis on their free eBook, enhancing reader retention and impact. They also highlight the benefits of subscribing.

Regarding design, the popup combines an image of a happy woman with a picture of food, quickly conveying their services to visitors. This is another example of a high-converting popup.

4. Cloudways Seasonal Popup Design

Believe it or not, Cloudways’ holiday marketing campaigns resulted in a remarkable 120% surge in free trials.

What makes their design captivating and effective? The copy is cleverly intertwined with seasonal imagery. The word “Gift,” for instance, evokes a sense of holiday cheer, while “Drop” entices visitors to seize a 30% discount coupon.

The visual design is equally impressive, featuring Christmas trees, gifts, and Santa Claus, all resonating with the seasonal theme.

You too can create an eye-catching and stylish popup design. However, avoid going overboard. Simple yet effective designs often yield the best results.

5. WholeWhale Nonprofit Popup Design

When it comes to simple yet high-converting popup designs, WholeWhale stands out.

Their copy features a clear headline and a consistent call to action, effectively conveying their educational mission to readers.

Many companies struggle to create effective popups due to a lack of clarity and consistency. While numerous ideas might come to mind, prioritize consistency, clarity, specificity, and thought-provoking messaging in your popup.

WholeWhale effectively tailors its popup to visitor behavior using OptinMonster’s page-level targeting. Visit OptinMonster’s official website to explore this feature.

6. Popup Design With Arrow – Logic Inbound: Inspiration

Client conversion is a common challenge for startups and even well-established companies.

OptinMonster is a reliable solution for such dilemmas.

As Logic Inbound experienced with their popup design, your chances of converting prospects into customers significantly increase.

Through user-friendly and high-quality popups, Logic Inbound achieved a 1500% boost in customer conversions, with free trial signups doubling. Their willingness to constantly adapt and experiment with campaign layouts sets them apart.

7. Salt Strong Slide-in Design

In recent years, implementing popups on mobile websites has become a complex endeavor for businesses of all sizes.

However, platforms like OptinMonster simplify this process. OptinMonster offers mobile-friendly solutions while adhering to industry regulations and standards.

By leveraging OptinMonster’s slide-in campaigns, Salt Strong achieved a remarkable 185% increase in client conversions.

Their Slide-in Popup Design incorporates quizzes, enhances brand awareness, and effectively captures visitor attention. The design’s distinctive grey background and prominent CTA contribute to its success.

8. Geo-Targeted Design – IMSource

IMSource has gained significant recognition for its pragmatic approach to web popup design.

Designed to help users maximize their affiliate marketing earnings, IMSource’s Geo-Targeted Popup Design effectively targets their desired audience.

The minimalist design features a white box with red lettering, ensuring the message is easily noticed.

Since its inception, IMSource has focused on reaching high-spending prospects across different geographical locations using OptinMonster’s geo-location targeting feature.

Integrating this feature has led to a remarkable 6500% increase in conversions for the company.

9. Digital Marketer Exit-Intent Design

Losing potential visitors is a nightmare for any business owner. To re-engage abandoning prospects, Digital Marketer utilizes OptinMonster’s Exit-Intent Technology, incorporating Yes/No forms that direct visitors to their purchase page.

Unlike other popups on this list, Digital Marketer’s design directly addresses visitors who are about to leave, providing compelling reasons to stay.

10. Split Tested High Converting Popups Design

How do you gauge your campaign’s effectiveness? Which strategies are working, and which aren’t?

To find out, all you have to do is test your campaigns.

Start creating high-converting popup designs today!