The eighth month of the year offers a plethora of creative marketing opportunities. We’ve compiled over 70 ideas for August, covering blog content, social media strategies, event planning, promotional campaigns, and more. To spark your imagination, we’ve also included real-world examples. Let’s dive in!

Contents

• Experiences Across America
• Returning to the Classroom
• Supporting Black-Owned Enterprises
• Canine Companions
• Vision and Eye Care
• Activities for the Whole Family
• The Game of Golf
• Raising Awareness About Hair Loss
• Finding Moments of Joy
• The Importance of Immunizations
• Promoting Global Harmony
• MedicAlert Awareness
• The World of Motorsports
• Understanding Psoriasis
• Love and Relationships
• Spinal Muscular Atrophy Awareness
• Water Quality and Conservation
• Health and Wellness
• World Cancer Support Day

Scroll to the end for the complete roster! Building Community Through Marketing

• Night Out Day (First Tuesday of the Month)
• Garage Sale Day (Second Saturday)
• Bowling Day (Second Saturday)
• Celebrating Senior Citizens (Aug 21) Marketing with Positivity and Inspiration
• Celebrating Friendship (First Sunday)
• Honoring Purple Heart Day (Aug 7)
• Happiness Happens Day (Aug 8)
• Be An Angel Day (Aug 22)
• Just Because Day (Aug 27)
• World Lung Cancer Day (Aug 1) DEI-Focused Marketing
• Minority Donor Awareness Day (Aug 1)
• Slavery Remembrance Day (Aug 23)
• Championing Women’s Equality (Aug 26)
• Webmistress Day (Aug 26) Direct Marketing Approaches
• National Dollar Day (Aug 8)
• National Thrift Shop Day (Aug 17) Eager for marketing inspiration all year round? Grab your free guide » The Mega Must-Have Marketing Calendar

Integrating diversity, equity, and inclusion into your marketing strategy should be a continuous effort for any thriving business. Here are a few August-specific ideas:

Celebrating Black-Owned Businesses Throughout August

Black Business Month, established in 2004 by John William Templeton and Frederick E. Jordan, presents a prime opportunity to not only support Black-owned businesses but to make it a consistent practice.

• Retailers: Embrace the 15% Pledge by incorporating products from Black-owned businesses into your inventory. Utilize the Support Black-Owned Businesses Directory to discover such businesses in your vicinity.
• B2B Companies: Consider interviewing a Black business owner and sharing their insights on entrepreneurship, navigating prejudice, or addressing common challenges faced by your clients.
• All Businesses: Educate your followers on practical ways to support Black-owned businesses.

• Black-owned Businesses: Leverage Google’s “Black-owned” attribute tag for enhanced visibility.

Women’s Equality Day: Commemorating Progress and Advocating for More (Aug 26)

Observed annually on August 26th, Women’s Equality Day commemorates the day women gained the right to vote in the US back in 1920. However, the journey toward equality continues, with women still striving to overcome various obstacles. Here’s how your business can actively participate in honoring this significant day:

• Showcase the Accomplished Women in Your Business: Shine a spotlight on the incredible women who contribute to your business’s success. Share their stories and highlight their invaluable contributions. This not only strengthens your employer branding but also demonstrates to your customers that you genuinely value the women within your organization.
• Bridging the Gender Pay Gap: Despite progress, women, on average, still earn 82 cents to every $1 than their male counterparts. While efforts to close this gap continue, consider offering your female customers an exclusive discount as a gesture of support and to raise awareness about gender pay equality. An 18% discount on your products or services can make a tangible difference.

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As evident from the diverse range of observances, August offers ample opportunities to connect with your audience on an emotional level. Leverage these ideas to foster deeper, more meaningful connections than your competitors.

Family Fun Month: Making the Most of Summer’s End

• Collaborate with local attractions: Partner with nearby amusement parks, zoos, museums, or entertainment centers to offer exclusive coupons or discounts to your customers.
• Curate a Family-Friendly Guide: Create a blog post or an email newsletter featuring a roundup of your favorite family-friendly destinations and activities in your city or town.
• Target Parents with Relatable Content: If your target audience consists primarily of parents, craft a blog post or social media update that addresses the challenges of the last days of summer. Acknowledge the potential for sibling rivalry and parental burnout after weeks of limited alone time. Offer practical tips and relatable humor to create a sense of camaraderie and provide genuine value.
• Organize a Family Fun Night: Collaborate with other local businesses to host a family-oriented event. Photographers can offer family portrait sessions, restaurants can provide catering and coupons, and businesses like preschools or childcare centers can set up informative yet engaging booths.
• Run Themed Sales: If you’re in the apparel industry, consider running a series of weekly sales targeting different family members – men, women, babies, and teens – throughout August.

Back to School Season: A Second Chance for New Beginnings

Back-to-school season shares a similar vibe with January, offering a fresh start and a chance to gear up for new challenges. Repurpose those goal-setting and fresh-start themes from your January marketing campaigns for a second wave of engagement.

• Back-to-School Specials: Salons can offer discounted haircuts, spas can entice parents with relaxing massages, and schools and after-school programs can incentivize early registration with attractive deals.
• Promote Wellness and Fitness: Personal trainers and fitness centers can offer back-to-school fitness packages, while dentists and nutritionists can encourage checkups and provide healthy lifestyle tips.
• Re-engage Dormant Customers: Launch a re-engagement campaign to reconnect with customers who went quiet during the summer months. Offer exclusive discounts or promotions to reignite their interest.
• Host a Back-to-School Sale: Inject some fun and creativity into your marketing with a back-to-school sale featuring playful puns like the ones like this Facebook ad below:

Find more engaging back-to-school marketing ideas here.

Simplify Your Life Week: Embracing Minimalism (First Week of August)

In today’s fast-paced world, “seeking simpler living” has emerged as a significant consumer trend, according to Amazon. As a business owner, use this week to declutter both your physical and virtual spaces, organizing your workspace and your mind before the fall season kicks in. Here are some marketing ideas to align with the theme:

• Free Trials and Discounts: Productivity tool providers can offer free trials or discounted subscriptions during Simplify Your Life Week.
• Share Your Simplification Strategies: Create content sharing the tools, apps, or methods you use (or have abandoned) to simplify your life.
• Expert Organization Tips: Interior designers or professional organizers can offer valuable tips and tricks for decluttering and organizing homes or workspaces.
• Demystify Complex Topics: Break down a complicated topic related to your industry into easily digestible language for your audience. Remember, “life” is a broad theme, so get creative and explore various aspects of simplification in your marketing. Concerned about wasted Google Ads spending? Simplify the answer with our free, instant audit » Google Ads Performance Grader

This month presents a prime opportunity to unleash your creativity with unique August social media posts and marketing campaigns.

National Friendship Day: Celebrating Bonds and Referrals (First Sunday of August)

This special day provides the perfect occasion to promote referral programs and launch enticing “buy one, get one” sales promotions. Consider using catchy slogans like “You never know how many friends you have until you own [your product]” to encourage referrals and engagement.

National Dollar Day: Making Cents of Savings (Aug 8)

On August 8, 1786, the United States established its monetary system – a historical fact that doubles as a fantastic marketing opportunity.

• Financial Literacy Content: Publish a blog post or social media update with money-saving tips, educating your audience on how to save a dollar (or even hundreds).
• Dollar-Off Deals: Offer a $1 discount on your lower-priced products to drive sales and create a sense of urgency.
• Special $1 Offers: Create an irresistible offer by featuring a specific product or service for just $1, enticing customers to try your offerings.

National Book Lovers Day: Connecting Through Literature (Aug 9)

Every audience includes bookworms. Celebrate this day by sharing a social media post recommending your favorite reads, highlighting influential authors in your industry, or inviting followers to share their own recommendations. This fosters engagement and provides valuable insights into your audience’s interests.

National Relaxation Day: Prioritizing Well-being (Aug 15)

August is National Wellness Month, and what better way to promote well-being than by dedicating a day to relaxation?

• Spa and Salon Promotions: Spas and salons can offer exclusive discounts or even organize short, complimentary chair massages at local offices to promote their services.
• Signature Drink Specials: Restaurants and bars can create special promotions around signature cocktails or mocktails, positioning them as the perfect way to unwind after a long day.
• Free Yoga Sessions: Yoga instructors can offer free introductory sessions at local businesses or community centers, promoting the benefits of yoga for stress reduction.
• Encourage Employee Well-being: Encourage your own employees to take a well-deserved break by offering an early dismissal or a relaxed dress code.

National Spirit of ’45 Day: Honoring Resilience and Unity (Second Sunday in August)

On August 14, 1945, President Truman announced the end of World War II, marking a pivotal moment in history. The unwavering national pride, the indomitable “can-do” spirit, and the collective willingness to step up and contribute not only secured victory but also laid the foundation for future generations. The Spirit of ‘45 serves as a powerful platform for crafting inspiring blog posts, email campaigns, and social media updates that resonate with your audience.

World Humanitarian Day: Inspiring Action and Compassion (Aug 19)

World Humanitarian Day honors those who have selflessly dedicated their lives to humanitarian causes, often making the ultimate sacrifice. Here are some meaningful ways to incorporate this day into your marketing:

• Support a Worthy Cause: Choose a local humanitarian organization and donate a portion of your proceeds from a specific day or product to their cause.
• Encourage Acts of Kindness: Inspire your audience to make a difference by suggesting simple acts of kindness they can perform in their communities.
• Share Stories of Modern-Day Heroes: Feature quotes and stories of contemporary humanitarians like Eddie Aijuka to shed light on current global challenges and the individuals working tirelessly to address them.

Meet Eddie Aijuka, a modern-day hero tackling Africa’s pressing electricity crisis. (Source) While timeless figures like Mother Teresa and Gandhi offer profound inspiration, showcasing individuals like Eddie Aijuka introduces your audience to both current issues and the remarkable people striving to create positive change.

Senior Citizens Day: Showing Appreciation for Our Elders (Aug 21)

While senior citizens often enjoy year-round discounts, why not go the extra mile on their designated day?

• Senior Living Community Events: Host an open house barbecue or a special event to honor your residents and provide an opportunity for potential residents (and their families) to experience your community firsthand.
• Local Business Outreach: Connect with local senior centers to explore sponsorship opportunities, cater an event, or even offer complimentary services like manicures to brighten the residents’ day.

Secondhand Wardrobe Day: Promoting Sustainability and Giving Back (Aug 25)

Numerous local thrift stores operate as part of non-profit organizations, supporting crucial needs both locally and globally. Consider organizing a clothing drive to empower your audience to make a difference while decluttering their wardrobes – perhaps even aligning it with the Simplify Your Life Week theme. For businesses outside the clothing industry, explore mission-aligned content like:

National WebMistress Day: Celebrating Women in Tech (Aug 26)

This day recognizes the invaluable contributions of women in web development. Show your support by acknowledging #womenwhocode, featuring a female developer from your company in an employee spotlight, or making a donation to organizations like GirlCode that support aspiring female coders.

National Just Because Day: Embracing Spontaneity (Aug 27)

This whimsical day provides endless opportunities for creative marketing.

• Surprise and Delight Your Subscribers: Send your email subscribers an unexpected promo code simply to show your appreciation for their support.
• Encourage Impulsive Acts of Joy: Encourage your customers to indulge in a little spontaneity by purchasing that coveted item, booking that impulsive trip, or simply doing something out of the ordinary – just because.
• Break the Rules of Traditional Marketing: Challenge conventional copywriting wisdom and promote a product or service with a simple “just because” approach, emphasizing the joy of treating oneself.
• Inspire Random Acts of Kindness: Encourage your audience to spread positivity by performing a random act of kindness – no reason required, just because.
• Run a “Just Because” Giveaway: Boost engagement and spark joy by hosting a giveaway with no strings attached.
• Create a “Just Because” Bucket List: Craft a blog post or social media update suggesting a list of inspiring or whimsical things to do “just because,” encouraging your audience to embrace the spirit of the day. Looking for ready-to-use social media posts for the entire year? Explore our free social media template!

You don’t need a specific August social media holiday or monthly event to fuel your marketing efforts this August. Here are some additional ideas:

Plan Ahead for State and County Fairs

Many state fairs occur in the fall, so start planning your involvement early.

• Secure a Web Sponsorship: Increase brand visibility and gain valuable backlinks by becoming a web sponsor, showcasing your logo on the fair’s website.
• Become a Vendor: Explore opportunities to participate as a vendor, offering food and beverages, renting out equipment like tables and chairs, or even providing entertainment options like bouncy houses.
• Support Through Donations: Donate an item for an auction or raffle to demonstrate your community support and gain exposure for your business.

Embrace the Summer-to-Fall Transition

August’s weather can be unpredictable, with some regions experiencing lingering summer heat while others welcome cooler temperatures. Tailor your August summer marketing promotions to reflect these contrasting experiences. Whether you’re offering tips for savoring the final days of summer or building excitement for autumnal activities, aligning your marketing with the current climate is a surefire way to resonate with your audience.

Source Discover more versatile Facebook ad examples that can be implemented year-round here.

Gear Up for Labor Day

While Labor Day falls in September, it’s never too early to start planning your marketing campaigns, especially if you’re offering special promotions or discounts. Here are some resources to help you prepare:

• Labor Day Promotions & Marketing Ideas You Can Do in a Flash
• Crafting the Perfect Labor Day Messages & Greetings for Customers & Employees
• Creative & Inspiring Labor Day Instagram Captions to Boost Engagement

Summer’s End, but Marketing Continues Strong

As summer draws to a close, your marketing needs to stay consistent and ready to make the most of the remaining months! Embrace these August marketing ideas to engage your target audience, attract new customers, and stand out from the competition. Ready for even more monthly marketing inspiration? We’ve got you covered:

• Kickstart the Year with These January Marketing Ideas
• Fabulous (and Budget-Friendly) February Marketing Ideas
• Creative and Cost-Effective Marketing Ideas for March
• Freshen Up Your Content Calendar with These Free April Marketing Ideas
• May Marketing Ideas for Every Business and Budget
• Sizzling Hot (and Free) June Marketing Ideas
• Free and Creative July Marketing Ideas (with Examples!)
• Embrace the Fall with These Free and Creative September Marketing Ideas
• Free and Effective October Marketing Ideas for a Spooktacular Month
• Simple Yet Powerful November Marketing Ideas (with Examples)
• Super-Festive December Marketing Ideas to End the Year on a High Note

Promoting Diversity, Equity, and Inclusion:

• Reflecting on Slavery Remembrance Day (Aug 23)
• Championing Women’s Equality on Women’s Equality Day (Aug 26) Celebrating Family Bonds:
• National Sisters Day (First Sunday in August)
• Honoring Parents on Respect for Parents Day (Aug 1)
• American Family Day (First Sunday in August)
• Celebrating the Parent-Child Bond on Sons and Daughters Day (Aug 11)
• Middle Child Day (Aug 12) Industry-Specific Observances:
• Shapewear Day (Aug 10)
• Secondhand Wardrobe Day (Aug 25)
• Brazilian Blowout Day (Aug 21)
• Tooth Fairy Day (Aug 22) Fostering Community Spirit:
• Night Out Day (First Tuesday of the Month)
• Garage Sale Day (Second Saturday in August)
• Honoring Senior Citizens (Aug 21)
• Bowling Day (Second Saturday) Spreading Positivity and Inspiration:
• Friendship Day (First Sunday)
• Girlfriends Day (Aug 1)
• Happiness Happens Day (Aug 8)
• Global Sleep Under The Stars Night (Aug 8)
• Be An Angel Day (Aug 22)
• Just Because Day (Aug 27)
• Nonprofit Day (Aug 17) Patriotic Observances:
• Purple Heart Day (Aug 7)
• Remembering the Spirit of ’45 (Second Sunday in August)
• Navajo Code Talkers Day (Aug 14)
• Aviation Day (Aug 19)
• Park Service Founders Day (Aug 25)
• Ride The Wind Day (Aug 23) Social Awareness Days:
• Webmistress Day (Aug 26)
• Women’s Equality Day (Aug 26) Lighthearted and Fun Celebrations:
• Underwear Day (Aug 5)
• Water Balloon Day (First Friday in August)
• Lazy Day (Aug 10)
• Tell a Joke Day (Aug 16)
• Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
• I LOVE My Feet Day! (Aug 17)
• International Beer Day (First Friday in August)
• Beach Day (Aug 30)
• Mail Order Catalog Day (Aug 18) Niche and Nostalgic Days:
• Power Rangers Day (Aug 26)
• Book Lovers Day (Aug 9)
• Left-Handers Day (Aug 13) Celebrating Canine Companions:
• Work Like A Dog Day (Aug 5)
• Never Bean Better Day (Aug 22)
• Dog Day (Aug 26)
• International Mahjong Day (Aug 1) Promoting Compassion and Support:
• Relaxation Day (Aug 15)
• Thoughtful Day (Aug 28)
• Grief Awareness Day (Aug 30)
• Rainbow Bridge Remembrance Day (Aug 28)
• International Overdose Awareness Day (Aug 31) Sales and Promotional Opportunities:
• National Dollar Day (Aug 8)
• National Thrift Shop Day (Aug 17)
• National Thoughtful Day (Aug 28) Food and Beverage Celebrations:
• National Raspberry Cream Pie Day (Aug 1)
• National Ice Cream Sandwich Day (Aug 2)
• National IPA Day (Aug 3)
• National Watermelon Day (Aug 3)
• National Chocolate Chip Cookie Day (Aug 4)
• National Jamaican Patty Day (Aug 5)
• National Oyster Day (Aug 5)
• National S’mores Day (Aug 10)
• National Filet Mignon Day (Aug 13)
• National Rum Day (Aug 16)
• National Pinot Noir Day (Aug 18)
• National Fajita Day (Aug 18)
• National Lemon Juice Day (Aug 29)