Artificial intelligence (AI) is practically indispensable these days. If you’re not on board, you’re likely missing out on the power of effective AI prompts for boosting your business. AI can be a game-changer for brainstorming, but its usefulness depends entirely on the prompts you feed it.

While AI output might not always be perfect, the right prompts can significantly improve the results. Let’s dive in!

Contents

• Tips to write the best AI prompts for your marketing
• AI prompts for ad copy
• AI prompts for website copy
• AI prompts for keyword optimization
• Content and SEO AI prompts
• Social media AI prompts
• Email AI prompts
• Creative AI prompts
• AI prompts for video
• AI prompts for live chat
• Even more AI prompts
• The best AI prompts by tool

Remember to always review and refine the output from your AI tools, no matter how good the initial prompt is. This ensures a human touch in the final product. AI, after all, lacks the contextual understanding of a human.

However, following some key guidelines for your AI prompts can streamline the editing process. For more AI tips, tricks, and ideas, check out our free, comprehensive guide to AI in marketing!

1. Start with understanding your AI tool options

Every AI tool is unique in its construction and data access, leading to variations in responses even with identical prompts. Before committing to a specific task, explore the capabilities of different AI tools like ChatGPT, Jasper, and others.

You’ll likely discover that a combination of AI tools works best for your business needs. This is a common practice, as data from AI statistics reveals that small businesses often leverage multiple AI tools.

2. Align AI with your marketing strategy

Your current marketing objectives play a crucial role in selecting appropriate AI tools and crafting relevant prompts. Take a moment to pinpoint areas in your marketing where AI integration makes the most sense.

For instance, if brand awareness is your goal, focus on refining social media AI prompts to rapidly expand your online presence.

3. What to include in an AI prompt

A foolproof AI prompt writing tip: be incredibly specific.

Let’s say I want AI to draft a section for this blog post. My initial prompt would differ significantly from the final, refined version. I might start with “Write a short 3-sentence intro to a blog post about AI prompts.”

However, it would require several iterations to arrive at a publishable intro. The final AI prompt might look like this:

“Write a concise, simple, and engaging 3-sentence introduction for a blog post titled ‘AI Prompt Examples and Ideas for Your Marketing’. The tone should be educational yet approachable and friendly, targeting small businesses. Acknowledge that AI prompts can be challenging, but highlight that this blog post offers solutions. For voice, tone, and style, refer to these blog posts:”

This detailed prompt, though lengthy, emphasizes that editing and refinement are essential for bringing AI content to life. A well-crafted prompt minimizes editing effort. Here are some elements to always include in your AI prompts:

• Desired response length: Prevent rambling by specifying the desired length of the AI’s response (one sentence, one paragraph, etc.).

• Business industry: Provide context by specifying your industry.

• Target audience: Enable AI to tailor its tone to resonate with your target market.

• Goal of the prompt: Clarify your objective, allowing the AI tool to incorporate a call to action if necessary.

• Brand style guide: Share your brand kit (via a link or a brief outline within the prompt) so AI understands your expected voice and style.

• Include links or files of exemplary content for the AI to analyze. This helps the tool mimic a specific competitor or source of inspiration.

Let’s start our AI prompt list with prompts designed to enhance your ad copywriting.

• Provide examples of successful ad headlines in [niche or industry].
• Rewrite these ad headlines (and/or descriptions) to optimize them for the keyword [keyword].
• Suggest options to shorten this ad copy by 10-20 characters.
• Here are some of my most effective ad headlines (and/or descriptions). Generate 10 similar headlines and descriptions.
• Provide CTA ideas for this ad.
• Suggest improvements to make this ad more engaging for [target audience].
• I’ve drafted two ads. Which one is likely to perform better for my [industry] business, targeting [audience]?
• How can I tailor this ad for a local audience in [location]?
• Make this ad copy more concise.
• What are some question-based headlines suitable for my [industry] business’s search ads?

Website copywriting and landing page optimization can be daunting tasks. Use these AI prompts to simplify your workflow. Our free and user-friendly growth strategy template can help you create a plan for business growth using AI!

• Incorporate local keywords like “best plumber [location]” and “plumber in [location]” into this website copy: [insert copy here].
• Revise this product description to achieve a more [desired tone]: [product description].
• I aim to drive [desired result] on my landing page. Suggest five compelling calls-to-action.
• Show five examples of successful small business websites in [industry].
• Suggest improvements to make this website page more accessible and inclusive for visitors with disabilities.
• How can I enhance the navigation of this website page?
• What additional elements can I add to this page to boost conversions?
• Create a detailed FAQ section addressing potential customer queries regarding our latest offering: [product details].

Remember that AI lacks access to the comprehensive data available to professional keyword research tools. Therefore, do not rely solely on AI for keyword research or finalizing your list of keywords. However, you can use AI tools to review your keyword lists and perform similar checks.

• Generate 20 high-volume, low-competition PPC keyword ideas for my local [industry] business.
• Create a list of informational, long-tail keywords suitable for blog posts focusing on [product or industry].
• Identify keywords from this list that should be removed to reduce cost-per-click.
• List the five most competitive PPC keywords for [industry].
• Divide this keyword list into [X] ad groups.
• Which keyword from this list has the highest competition?
• Expand this keyword list with five additional ideas relevant to my small business.

Similar to the previous point, never publish AI-generated content directly. However, use these AI prompts to spark content ideas and plan your SEO strategy.

• Show five examples of high-quality web content using these keywords.
• Provide five blog topics that educate my [target market] on the advantages of working with a business in [your industry].
• Outline a blog post targeting the keyword [keyword], tailored for my [industry] business.
• Generate five short, attention-grabbing titles for a blog post targeting [keyword] and following this outline [outline].
• Write five engaging meta descriptions, each under 160 characters, for a blog post titled [title].
• I’m writing a blog post for my [industry] business on [topic]. Suggest different ways to structure this post.
• Revise the outline of this outdated blog post to make it more concise, organized, and SEO-friendly. Optimize it for the keyword [insert keyword here].
• Suggest additional [trends, tips, sections] to include in this blog post [post link].
• I’ve published these three blog posts [add links to posts]. What other related topics can I cover in future posts?
• What common online questions does my [target audience] have about my [industry] business?
• Provide some fun and creative subheadings for these tips in my blog post.

Integrating AI into social media marketing is a popular strategy for many expanding businesses. Try it yourself with these AI prompts for social media.

• Draft a friendly and helpful response to this comment (three sentences or less).
• Write a friendly, one-sentence response to this [platform] comment, expressing appreciation and encouraging the user to turn on post notifications for more content from our [industry] business.
• Write a concise [platform] caption for this image, including emojis and hashtags.
• How can I effectively incorporate emojis (and/or hashtags) into this [platform] post caption?
• Draft a one to two-sentence social media caption recapping a recent contest for our followers. Ask them to share their favorite photo in the comments.
• Write a three-sentence [platform] business page bio for my [industry] business, encouraging viewers to visit our website.
• Provide steps for running a lead-generating [platform] giveaway for my [industry] business.
• Transform this list of tips into a weekly social media post series.
• Repurpose this blog post into a social media post series, drawing inspiration from these examples.
• Create a [social platform] post using the “problem, agitate, solve” framework, addressing the [pain point] of [target audience]. Recommend [your business] as a solution.
• Generate catchy social media captions for our brand’s collection, based on these product names: X, Y, and Z.
• Analyze the user engagement metrics from our recent social media campaign.
• What are the steps involved in trying influencer marketing?
• Suggest relevant influencers for my [industry] business to follow on social media.

The right prompts can streamline your email marketing. Here are some examples:

• Help me organize these recent company updates into a monthly email newsletter series.
• Brainstorm five summer newsletter ideas for my [industry] business.
• Generate ten engaging email subject lines (with emojis in some) for a newsletter about [topic], tailored to my [industry] business.
• Write a compelling email encouraging our customers to review their recent purchase.
• Provide A/B testing ideas for my [business] industry’s lead nurturing emails.
• Brainstorm 15 email subject lines, all under 60 characters, that encourage recipients to [desired conversion action]. Incorporate emojis in some, but not all.
• Craft two email subject lines: one for past customers and another for those still considering a purchase.
• Suggest calls-to-action to add to these email subject lines.
• Identify any spam triggers in these email subject lines.
• Are there any spam trigger words in this email copy?
• Create a monthly email newsletter outline for my [industry] business.
• Design event invitation emails that entice customers to participate in our grand anniversary sale.
• Generate three post-purchase follow-up emails that show customer appreciation.
• Provide three email copy options, each five sentences or less, expressing gratitude to our customers for their loyalty to our [industry] business.
• How can I automatically insert recipients’ first names in my email?
• Suggest ways to personalize this email for [target audience].
• How would you organize an email list of [size], containing [audience details]?

You can use AI to generate and refine design elements, like social media or product listing images. Use these AI prompts:

• Design an eye-catching graphic for a social media post about [describe post theme].
• Create a realistic product mockup for [product], allowing customers to visualize it before purchasing.
• Generate a logo for a business in [give some context about the company].
• Create a [image style] of [object] [doing something, somewhere, related to your business].
• Provide five examples of graphics from [businesses like yours] that resonate with [target audience].
• Suggest improvements to this image for [purpose of image].
• What are the best image editing and creation tools for my [industry] business?
• Share some tips for creating images for [purpose of image].
• Increase (or decrease) the [desired effect, i.e. shadow, highlight, vibrancy] in this image.
• Where should I incorporate more of my brand color (and/or logo) in this image?
• Develop a set of creative guidelines for my team to enhance our small [industry] business’s branding. For context, here are examples of our existing branding.

To enhance your video marketing strategy, consider these AI prompts:

• Generate closed captions for this video.
• Suggest methods to source and create customer testimonial videos.
• How should I promote this customer testimonial video across my digital marketing channels?
• Write a compelling YouTube video description for this video.
• Help me develop a video marketing strategy.
• What are the optimal platforms for sharing my video content?
• How can I create engaging video content on a budget?
• Provide tips for writing effective marketing video scripts.
• Suggest ideas for my next promotional video.
• How do I optimize my videos for SEO?
• What key elements contribute to a high-converting video ad?
• How can I leverage analytics to measure the success of my video campaigns?
• What tools can help me achieve professional video editing?
• Assist me in designing a captivating video thumbnail.
• How can I incorporate customer testimonials into my video marketing?
• Suggest effective strategies for promoting my videos on social media.
• How can I use live video to engage with my audience?
• What are the best practices for creating a YouTube channel for my business?
• Help me create a video content calendar.
• Suggest strategies for boosting video views and shares.
• How can I use video to effectively showcase my products or services?
• What are the latest trends in video marketing?
• How do I create a video that tells my brand’s story effectively?
• What are some common video marketing pitfalls to avoid?
• How can I use video to drive traffic to my website?
• Suggest ways to use video for email marketing.
• How do I create a successful video ad campaign?
• What are the best practices for adding subtitles to my videos?
• Help me brainstorm ideas for seasonal or event-based videos.
• Write a video script featuring [characters/actors] that covers [topic], tailored for my [industry] business.

Live chat on your website relies heavily on AI. Here are some chat AI prompts to either get you started or optimize your existing chatbot.

• Generate thoughtful replies to customer questions regarding our product’s features.
• How can I integrate an AI-powered live chat feature on my website?
• What are the best practices for configuring live chat responses?
• Suggest ways to improve customer engagement through live chat.
• How do I connect live chat with my CRM system?
• What essential features should my website’s live chat include?
• How can I leverage AI to personalize live chat interactions?
• What common pitfalls should I avoid when implementing live chat?
• Help me analyze live chat data to enhance customer support.
• How do I train my live chat AI to handle frequently asked questions effectively?
• What benefits does live chat offer for customer service?
• How can I ensure 24/7 live chat support?
• What key metrics should I monitor to track live chat performance?
• How do I set up automated follow-up messages in live chat?
• Suggest methods to minimize live chat response time.
• What are some effective ways to promote live chat on my website?
• How can I utilize live chat for lead generation?
• What are the best practices for live chat security and privacy?
• How do I integrate live chat with social media platforms?
• Help me design a user-friendly interface for live chat.
• What are the top AI tools for website live chat integration?
• How can I leverage live chat for upselling products or services?
• Suggest strategies to encourage live chat usage among website visitors.
• How do I handle complex customer queries through live chat?
• What are the advantages of offering multilingual live chat support?
• Suggest ways to improve customer satisfaction with live chat.
• Brainstorm five endearing live chat mascot ideas and potential names to personalize our brand’s live chat feature.

Need even more AI prompts? Look no further!

• Write a 500-word acceptance speech for the [award], including a few jokes relevant to [industry] business owners.
• Analyze the correlation between ad expenditure and sales data for our small [industry] business over the last quarter.
• Conduct a comprehensive analysis of our sales data from the past year, categorized by geography and product.
• For each customer question submission, draft a concise response (under 250 words) explaining the solutions offered on our website [link]. Remind customers about the “FAQ” section for additional information.
• Create a marketing budget plan for [campaign details] with a maximum expenditure of [budget amount].
• Draft an outline for a quarterly business review document to share with my [industry] company stakeholders.
• Compile a list of local directory sites relevant to my [industry] business.
• Suggest photo or video ideas for my [business] to create more content.
• Generate a list of local events suitable for sponsorship by my small business this year.
• Our three-person marketing team consists of [description of team member responsibilities and expertise]. How should we delegate tasks for this marketing campaign [campaign details]?
• How can I encourage interaction with my small business online from my print mail subscribers?
• Suggest AI solutions for enhancing website security.
• How can I streamline my inventory management process?
• Recommend tools for effective project management and team collaboration.
• What software can help track employee performance?
• Suggest strategies for improving team communication.
• What are the best practices for maintaining a productive remote team?
• Recommend tools for efficient meeting and event planning.
• Create a list of industry awards suitable for my business, including application procedures.

While all the AI prompts above are versatile, I felt it was essential to gather platform-specific AI prompt ideas directly from the source. After some minor edits, I compiled useful lists of recommended AI prompts from different tools. Here are the top AI prompts for popular platforms, according to the platforms themselves!

ChatGPT prompts

Here are some general marketing AI prompts recommended by ChatGPT:

• Guide me on setting up a Google Ads campaign.
• What are the best practices for content marketing?
• Help me create a digital marketing plan.
• How can I analyze my website traffic?
• What tools are available for social media scheduling?
• How can I write engaging blog posts?
• What are the crucial digital marketing metrics to track?
• How can I optimize my website for mobile users?
• Share tips for improving my online reviews.
• How do I effectively target the right audience with my ads?
• What are the best platforms for influencer marketing?
• Suggest budget-friendly marketing strategies.
• What are the latest digital advertising trends in [industry]?
• How can I improve my local search rankings?
• Suggest creative approaches to video marketing.
• Suggest strategies for retargeting ads.
• How do I measure the ROI of my marketing campaigns?
• What are the benefits of using marketing automation tools?

Jasper.ai prompts

Check out these AI prompts suggested by Jasper:

• Create a content calendar for my blog and social media channels.
• Guide me on setting up and optimizing a Google Ads campaign.
• What are the best email marketing practices to improve open and click-through rates?
• Design a landing page that effectively converts visitors into leads.
• How can I utilize Instagram Stories to promote my products or services?
• What steps should I take to establish a strong online brand identity?
• Audit my current digital marketing efforts and suggest improvements.
• How can I create engaging video content for YouTube and social media?
• What are some cost-effective ways to advertise my small business online?
• Help me write compelling ad copy for my Facebook and Instagram ads.
• How can I track and measure the success of my digital marketing campaigns?
• Suggest the best tools for managing multiple social media accounts.
• Help me develop an influencer marketing strategy.
• How do I optimize my ecommerce website to boost sales?
• What are the essential elements of a successful email newsletter?
• Create a series of blog posts targeting my ideal customer profile.
• How can I generate leads for my B2B business through LinkedIn?
• What are the advantages of retargeting ads, and how can I set them up?
• Design attention-grabbing graphics for my social media posts.
• How can I create a customer loyalty program that encourages repeat business?
• What are the critical components of a high-converting sales funnel?
• Help me improve my website’s user experience (UX) to reduce bounce rates.
• How can I leverage local SEO to attract more customers from my area?

Microsoft Co-pilot prompts

Microsoft Co-pilot recommends trying these AI prompts:

• What are the top trends in our industry for 2024?
• What are the most crucial metrics for measuring our business success?
• Suggest ways to reduce costs and increase profitability for my small [industry] business.
• How can we leverage social media to enhance brand awareness?
• Generate ideas for a marketing campaign promoting our new product, incorporating product, price, place, and promotional channels.
• Suggest methods to increase website traffic during the holiday season.
• Create a content calendar for our blog.
• Based on our target audience, which social media platforms should we prioritize?
• Recommend tools for automating email marketing.
• How can we encourage customers to leave online reviews?
• Design a lead magnet to expand our email list.
• Suggest improvements for our website’s user experience.
• Provide tips for creating engaging social media content.
• Analyze the digital marketing strategies of our competitors.
• Create a compelling call to action for our landing page.
• Recommend effective influencer marketing tactics.
• How can we leverage user-generated content?
• Develop a customer journey map for our e-commerce website.
• Design a retargeting campaign for abandoned shopping carts.
• Provide advice on utilizing local search directories.
• Develop a referral program to enhance customer acquisition.

Unlock the potential of your AI tools with these prompts

In digital marketing, there’s no one-size-fits-all solution when it comes to AI prompts. The ideal prompts depend on your chosen tools and specific goals. Consider these AI prompt ideas as a starting point and customize them to fit your unique needs. If you’re already incorporating AI into your marketing but are ready to level up, explore how our AI-powered solutions can take you further!