Are industry best practices truly beneficial? The answer depends on various factors, including the nature of the practices, their source, and their relevance to your specific business. As marketers, we’re constantly bombarded with “best practices” for SEO, paid search, social media, and more. But simply following these generic guidelines isn’t enough.

Relying solely on so-called “best practices” is insufficient. It’s crucial to recognize that not all best practices are universally applicable. At nexus-security, our diverse clientele, spanning industries from travel to healthcare to SaaS, requires tailored strategies. Google itself is prioritizing industry-specific features in search results, such as automotive carousel ads and hotel ads. To stay competitive, advertisers must remain informed about industry trends and adapt accordingly.

To address this need, we’ve compiled a collection of marketing guides tailored to various industries. This list will be updated regularly with new industry-specific content. Find your industry below and discover best practices that truly resonate with your business.

#1: Real Estate

• 35 Radical Real Estate Tips: With 92% of buyers initiating their home search online (NAR), this guide offers 35 innovative marketing tips for real estate professionals. From outmaneuvering competitors to optimizing Google My Business listings, it covers essential strategies.
• Guide: How to Use Google Ads for Apartment Marketing: Authored by a real estate marketing agency director, this guide provides insider tips on navigating the challenges of apartment marketing. It delves into paid search tactics designed to attract apartment seekers.

#2: Food & Beverages

25 Restaurant Marketing Ideas: The food industry presents fierce competition, demanding a robust online presence, excellent reviews, and enticing visuals. This guide offers creative strategies to stand out and fill those reservation slots.

#3: Startups

The Complete Guide to PPC for Startup Marketing: Startups face unique challenges with limited budgets and resources. This guide helps startup marketers leverage paid search effectively, avoiding common pitfalls and maximizing their marketing ROI.

#4: Travel & Hospitality

• 7 Tips to Get Vacation-Worthy Return from PPC in the Travel Industry: With online channels dominating travel planning, a strong paid search strategy is crucial for travel companies. This guide outlines seven actionable paid search tips to attract and convert travelers.

• Google Ads Hotel Ads Improve How You Reach Guests: This resource highlights how hotel marketers can utilize Google’s features, like detailed hotel information displayed directly in search results, to gain a competitive advantage.
• Travel Is Trending: 5 Data-Driven Travel Marketing Tips: Leveraging Bing data, this resource offers insights into travel trends, such as peak advertising seasons, to inform marketing strategies.
• 4 Travel Marketing Trends You Need to Act On: Travel marketers face challenges like long research phases and intense competition. This article explores key trends and how to leverage them effectively.

#5: B2B & Software

• The PPC Guide for B2B Professionals: B2B marketing presents unique challenges, including longer sales cycles and niche targeting. This comprehensive guide helps B2B professionals navigate Google Ads effectively to generate leads.
• 3 Lessons Learned from PPC Advertisers in the B2B Software Industry: This resource offers valuable insights from nexus-security’s B2B software clients, providing actionable advice for PPC success in this competitive landscape.
• 3 Game-Changing PPC Tips to Attract Qualified Leads to Your Un-Glamorous SaaS Offerings: Generating leads for SaaS products can be challenging. This guide presents three effective tips to attract qualified leads despite the unglamorous nature of some SaaS offerings.
• 6 Marketing Strategies to Speed Up a Longer Sales Cycle: This article offers six strategies to accelerate sales cycles for both B2B and B2C businesses, shortening the time it takes to convert leads into customers.

#6: Home & Garden

3 PPC Strategies to Out-Sell Your Home & Garden Competitors: Keeping up with sales, promotions, and weather changes in the home and garden industry can be demanding. This guide offers industry-specific PPC strategies to save time and maximize results.

#7: E-Commerce

• Content Marketing for E-Commerce: 3 Great Examples: Content marketing is crucial for e-commerce, and this article showcases three companies excelling in this area, providing inspiration and actionable strategies.
• 9 Tips to Dramatically Increase E-Commerce Sales with Killer Product Pages: Compelling product pages are essential for e-commerce conversions. This guide outlines nine tips to optimize product pages and boost sales.
• Looking for Love in All the ROI Places: Winning at E-Commerce PPC: This resource helps e-commerce businesses refine their targeting strategies to focus on users who are ready to make a purchase, maximizing their PPC ROI.
• The nexus-security Guide to Product Marketing: This comprehensive guide demystifies product marketing, offering practical techniques for small businesses to reach new audiences and launch successful campaigns.
• 5 Tips for Dominating Your E-Commerce Keyword Research: Keyword research is crucial for e-commerce visibility. This resource provides five effective strategies to uncover valuable keywords for your products.

#8: Local Businesses

4 Ways Local Businesses Can Get More Out of Google: Establishing a strong online presence through Google is crucial for local businesses. This guide outlines four essential steps for local businesses to enhance their Google presence and attract more customers.

#9: Healthcare

Need a Stronger Prescription for PPC? 6 Paid Search Tips for Healthcare Marketers: Healthcare marketing presents unique complexities. This comprehensive guide addresses these challenges and provides six actionable PPC strategies for success in this specialized field.

#10: Agencies

• 7 PPC Agency Strategies to Save Time and Get Better Results for Your Clients: Managing multiple PPC accounts efficiently is crucial for agencies. This guide offers seven strategies to streamline processes and maximize results for agency clients.
• How to Get New Clients: Top 6 Tips from Successful PPC Agencies: This resource features insights from renowned SEM agency experts, providing valuable advice for agencies looking to expand their clientele.

#11: Services

Content Marketing for Service Professionals: 3 Great Examples: Content marketing is vital for establishing expertise and attracting clients in the service industry. This article showcases three companies effectively utilizing content marketing to inspire and provide actionable strategies.

#12: Law

Law Firm Marketing: 9 Tips for Winning More Clients with PPC: The competitive legal landscape demands effective PPC strategies. This guide offers nine tips to help law firms optimize their PPC campaigns, attract qualified leads, and secure more clients.

#13: Higher Education

7 Super-Smart PPC Tips for Higher Education Marketing: Higher education institutions face unique challenges in attracting prospective students. This guide outlines seven effective PPC strategies tailored to the specific needs of higher education marketing.

#14: Retail

9 Money-Making PPC Tips for Retail Marketing: With the rise of online shopping, retail businesses must adapt their marketing strategies. This guide provides nine PPC tips to help retailers stand out, attract customers, and drive sales in the competitive online marketplace.

Additional Resources:

Want to see how your Google Ads performance stacks up against competitors? Our study analyzes average Google Ads benchmarks for 20 popular industries.

Discover the top 10 industries where phone calls are crucial and why call tracking is a must-have. We also reveal the top 10 industries investing the most in Google Ads, providing insights into advertising trends and competition.