Typically, a TikTok video from a business receives 17,523 views.
Pumpkin spice is incredibly popular! Imagine the brand awareness and engagement if you posted a dozen times daily!
Hold on. There are downsides to overwhelming the platform, especially with subpar content for more views.
Your ideal TikTok posting frequency is unique and depends on factors like your goals, capacity, audience, and industry.
However, posting frequency matters as TikTok prioritizes fresh content. This guide helps determine your ideal TikTok schedule and offers seven tips for maintaining quality content.
Contents
- TikTok’s Posting Frequency Recommendations
- Data-Driven TikTok Posting Frequency
- Finding Your Optimal TikTok Posting Frequency
- Seven Tips for Consistent TikTok Posting
How often TikTok says you should post
Let’s begin with the platform’s recommendations. TikTok suggests posting between one to four times daily. This might seem excessive, especially compared to Instagram Reels’ norm of three to five times weekly posts. Remember, your videos needn’t be Hollywood-level productions. TikTok emphasizes authenticity over expensive production. A simple background and your phone’s camera suffice with valuable content.
As we’ll explore next, most brands don’t post on TikTok this frequently.
TikTok is effective, but there are other ways to boost sales. This guide offers 30 more business promotion strategies (with or without spending money).
How often the data says you should post on TikTok
More posts provide the TikTok algorithm with content to engage users. While TikTok encourages multiple daily posts, what’s the reality? SocialInsider conducted a study compared TikTok to Instagram Reels and YouTube Shorts. Three key findings emerged:
- Brands average around 16 TikTok posts monthly.
- That’s slightly over one post every two days, far from TikTok’s recommendation.
- It’s still double the frequency on other short-form video platforms. Another review by RivalIQ found brands averaging 1.75 TikTok posts weekly. Even the most active brands posted just five times weekly.
The takeaway? Meeting TikTok’s quota might be unnecessary, but consider a higher posting frequency than other platforms.
How to find your ideal TikTok posting frequency
With conflicting recommendations and data, how can you determine your ideal frequency? Let’s explore ways to tailor your approach.
Be realistic about your creative capacity
Reaching the For You Page (FYP) is key for TikTok growth and discovery.
This requires sharing engaging content. It’s acceptable to post less frequently if it means higher quality. Multiple ignored posts are a waste of effort.
Consider your content type
Your content type significantly impacts your strategy. Does your audience prefer 30-second comedy or longer expert Q&As?
Longer videos demand more production time, limiting posting frequency. Viewers might tire of excessive in-depth content, leading to scrolling past your posts.
Review your industry’s competitiveness
Categories like beauty and interior design thrive on TikTok, impacting posting frequency in two ways:
- High content demand
- Intense competition A busy TikTok space necessitates a more frequent posting schedule. Unsure about your industry? Analyze popular accounts in your field. If they thrive on getting followers with a couple of weekly posts, that’s a good starting point. If they post two daily videos, consider our tips below to step up your game.
Test and track your analytics
Unsure about your ideal posting frequency? Let your audience guide you through your analytics in your TikTok account.
Experiment with different weekly cadences and monitor your total and per-video views. Analyze profile views and new followers to gauge audience interest.
7 tips to keep up with your TikTok posts
Idea generation and filming/ edit each TikTok video often hinder TikTok creators. These tips streamline your content creation process.
1. Utilize Duet and Stitch
Successful TikTok creators leverage existing content through Duet and Stitch. Duet lets you add your video alongside another, showcasing both side-by-side.
Stitch plays your video after an existing one.
Both build upon successful videos, simplifying content creation.
PUMA exemplifies this by showcasing a barista’s coffee hack and their humorous attempt at replicating it.
2. Collaborate with other brands and creators
Delegate social media marketing by collaborating with creators to introduce your brand to their audience. Minute Maid garnered nearly 20,000 likes through a collaboration with Spencerx.
Don’t solely focus on big names; seek micro-influencers with engaged audiences aligned with your brand.
Emotional content is more influential and engaging. Put all the feels in your videos by using these 135 words and phrases for marketing with emotion.3. Repurpose content from other platforms
Leverage existing content from Instagram Reels or YouTube for TikTok. Adapt Reels for TikTok or repurpose segments from your 30-minute YouTube tutorial as standalone posts or trailers.
4. Leverage TikTok ads
Paid TikTok ads might not accelerate posting frequency but can influence it. Why? Strategic paid posts with the right bidding reach a targeted audience, potentially reducing the need for frequent organic posts.
Explore TikTok’s public ad library for inspiration and insights into other brands’ strategies.
5. Embrace trends
Trends, such as viral dances and challenges, dominate TikTok. This offers a wealth of inspiration to leverage. Utilize TikTok’s trend tracker to identify trending hashtags, songs, and videos for content ideas.
6. Start strong and adjust
When created your TikTok account, maximize your initial impact by posting frequently. This benefits you in several ways:
- Increases your chances of landing on the FYP
- Provides the algorithm with ample content to index
- Generates data for quick learning Aim for at least one daily post for the first two to three weeks, then adjust based on performance and follower growth.
7. Batch-create and schedule content
Switching between tasks and TikTok can hinder efficiency. Consider batch-creating content and scheduling it throughout the week or month. Fortunately, TikTok offers a content scheduler in its desktop version.
Source
This guide helps you determine the optimal times to post on TikTok.
Find your rhythm on TikTok
Should you post daily? Posting great content is generally beneficial, but don’t overexert yourself. Prioritize quality over quantity. As you refine your posting frequency, remember these tips:
- Utilize Stitch and Duet
- Collaborate with brands and creators
- Repurpose content
- Leverage TikTok ads
- Embrace trends
- Start strong and adjust
- Batch-create and schedule content