Source: KKday. Ming Chen, CEO of Asia’s leading travel experience e-commerce platform KKday celebrates Singapore launch, and the #taiwantrippin digital campaign.
KKday, an Asian e-commerce platform specializing in travel experiences, has launched in Singapore. Based in Taiwan, KKday links users with local tours globally. Following its 2014 debut, KKday expanded to Hong Kong, Korea, and Japan, with Singapore as its fourth market.
“Establishing a presence in Singapore was a logical step. In addition to being a gateway to the rest of Asia, the city’s thriving travel and tourism sector makes it a perfect launchpad for KKday,” said Ming Chen, CEO of KKday.
Chen’s own travel experiences inspired him to found KKday, a company offering greater flexibility and accountability compared to traditional travel agencies. “Typically, consumers lack control over their chosen local activities as tour packages are predetermined by travel agencies. Furthermore, traditional agencies operate with a complex supply chain, making it challenging to pinpoint the source of any issues,” Chen explained.
“KKday strives to deliver authentic and enjoyable travel experiences by crafting customized itineraries for every customer. For instance, understanding Singaporeans’ fondness for Jiufen, Shifen, and Pingxi, we designed a day trip specifically for them to enjoy these destinations,” Chen added. Jiufen, Shifen, and Pingxi are sought-after tourist spots near Taipei, Taiwan. Jiufen is renowned for its village, rumored to have inspired Hayao Miyazaki’s Spirited Away, while Shifen boasts a magnificent waterfall. Pingxi is famous for its sky lanterns.
Pingxi is known for sky lanterns (天灯). This picture was taken on a visit to Pingxi in 2002.
To mark its Singapore launch, the company is holding the #taiwantrippin contest. The prize is a trip to Taiwan valued at over S$8,000 for one lucky winner and three friends in January 2017. With Millennials aged 25 to 34 comprising approximately 55% of KKday’s clientele, this campaign aims to attract new users and travel enthusiasts in Singapore active on social media.
KKday has partnered with Citibank to offer substantial discounts on selected travel activities.
Intrigued?
Watch the #taiwantrippin campaign video
To participate, submit a 30-second Instagram video titled Reasons why I should go on this epic trip explaining why you deserve to win the grand prize. Remember to use the hashtags #taiwantrippin and #kkdaysg and provide your contact information via a submission form on the website.
The top five video entries will be announced on November 21. Shortlisted participants should share the campaign with their network to gather votes. The final decision will be based on a 60/40 split between online voting and a KKday panel of judges.
The winner, crowned KKday’s Travel Ambassador 2017, will be revealed on December 23. They and three companions will embark on an all-expenses-paid, seven-day trip to Taiwan in January 2017. The itinerary features over 10 KKDay experiences throughout Taiwan, including:
- Paragliding over Puli’s mountainous landscape.
- A stay at Leofoo Resort Guanshi, Asia’s sole safari resort, where giraffes roam near guest room windows.
- Quiet reflection by Sun Moon Lake, a popular destination for honeymooners.
After the trip, the winner will create a travelogue to be shared by KKday and its partners on social media.
Read the terms and conditions for #taiwantrippin
Book by October 21 to enjoy discounts of up to 75% on travel activities for trips until December 31, 2016. Read the terms and conditions for the Citibank travel promotion with KKDay