Source: JR East via PRN Asia. JR East Group introduces its Plant Based Sweets Series. The grey dish features CAMPANELLA BROWN cookies, while the glass bowl showcases Boule de Rouge cookies.
To share its high-quality food with a global audience, the East Japan Railway Company (JR East) has introduced the Plant Based Sweets Series. These sweets are made entirely from plant-based ingredients, sourced from Tokyo. This means they are free of animal products, including bone char-refined sugar, honey, and alcohol.
Products within JR East Group featuring the Plant Based logo are carefully selected. The logo design, with its depiction of plants embraced by leaves, signifies the exclusive use of plant-based ingredients. Furthermore, the inclusion of “JAPAN QUALITY” underscores that the product is made in Japan and adheres to the highest quality standards.
The initial offerings in the Plant Based Sweets Series come from three esteemed Tokyo confectionery makers:
TOKYO CAMPANELLA BROWN
I’ll Company’s Tokyo Campanella Brown features dairy-free chocolate sandwiched between three crispy, butter-free French biscuits. The biscuits are crafted from whole wheat flour and sweetened with 100% pure sudakito sugar derived from sugarcane grown on the Amami Islands.
Price: ¥1,200 for eight pieces (tax included)
Almond Caramel Sandwiches (Tokyo Banana World)
Price: ¥1,296 for eight pieces (tax included)
Tokyo Banana’s Almond Caramel Sandwiches, a creation by GRAPESTONE Company, are bursting with almond flavor. The cookies boast a savory caramel filling with roasted almonds, almond-infused cookie dough, and a subtle banana essence.
Las Olas Series
Crafted by Gâteaux de Voyage Company, the Las Olas Series offers six delectable varieties, including the Boule de Rouge cookies. These cookies are coated in raspberry powder, creating a delightful balance of tart raspberry and sweet cookie in every bite.
Price: ¥1,296 for 12 pieces (tax included) *Price varies by flavor
In a separate announcement, JR East unveiled plans to open a JAPAN RAIL cafe at Tokyo Station on March 5, 2020. This cafe aims to be a dynamic space for international visitors to connect and gather up-to-date travel information about Japan.
The cafe offers more than just a place to relax. It provides inbound travelers with current, seasonal insights not readily found in guidebooks or online, alongside comprehensive travel support. Functioning as a central hub, it enables travelers to exchange experiences and tips, enhancing their Japanese journey.
A dedicated tourism information and travel consultation counter at JAPAN RAIL CAFE will provide tailored travel itineraries for exploring Japan, aligning with ongoing tourism campaigns across the nation. Visitors can exchange vouchers for the Japan Rail Pass and other exclusive travel passes. The cafe also provides JR tickets and Welcome Suica* cards for international tourists.
The cafe’s menu will feature a variety of seasonal Japanese cuisine and beverages, ekiben lunchboxes, and exclusive food items crafted under the expert guidance of Japanese tea purveyor Senchado Tokyo. Adding to the experience, the cafe will provide guidance on how to best enjoy Japanese tea with each meal.
For a taste of virtual travel in Japan, visitors can utilize a 140" screen. Additionally, the Wall SHOP provides digital signage for travel information searches. Videos from japan-guide.com will also be shown.
Details:
The snacks are available at:
The area in front of Tokyo Station’s Tohoku, Joetsu, and Hokuriku Shinkansen South Transfer gates
Nomono Tokyo Store, situated outside the B1 ticket gate at the B1 Marunouchi Underground Central Gate of Tokyo Station
Additional shops within Tokyo Station are expected to offer Plant Based Sweets.
*Suica is a convenient stored-value card usable on Tokyo’s public transportation, including JR East Trains, subways, and buses. It can also be used for purchases on trains, at vending machines, and at participating retailers.