The installation of the Smile project at Clarke Quay Central is currently underway.
Clarke Quay Central mall is promoting a happier Singapore with its Smile Singapore campaign. Launched as part of Singapore’s Jubilee celebrations, this project gives companies a platform to share their happy moments in the nation.
Caine Teo, head of Ape Works, the Creative Partner of the Smile Singapore Campaign, believes happiness is infectious. By showcasing pictures of smiling faces, they hope to remind Singaporeans of the many reasons to smile in their country.
Volunteers showcase some reasons to smile, as gathered from Smile Ambassadors and other sources.
The campaign aims to surpass its previous record for the Largest Display of Photos by gathering 10,000 smiling pictures, with 5,000 of them forming a massive photo mural.
Until May 3rd, Smile Ambassadors will be capturing smiles and gathering stories about what brings people joy in Singapore. Individuals can have their picture taken at the live photo studio in the Clarke Quay Central atrium and get an instant 4R print. From May 4th to 17th, these photographs will be exhibited in the Clarke Quay Central atrium.
A closer look at the ongoing photo mural installation.
Yesterday marked the start of the Smile Singapore live installation. This urban photoscape, made up of smiling portraits printed by campaign partner Fuji Xerox Singapore, will feature laminated photos assembled together to form a giant display by May 3rd, 2015. The photoscape will span the first three floors of Clarke Quay Central.
The photo mural is anticipated to set a new national record for the ‘Largest Display of Photos’ in the Singapore Book of Records. Smile Singapore hopes to collect 10,000 smile portraits by the year’s end.
Mavis Seow, Director and COO, Retail Business Group of Far East Organization, which owns Clarke Quay Central, expressed the campaign’s significance during Singapore’s jubilee year. She stated that as an organization and part of a young nation, they want to express gratitude for the opportunity to live in Singapore.
Bert Wong, Chief Executive Officer of Fuji Xerox Singapore, shared their enthusiasm for partnering with Clarke Quay Central on the Smile Campaign. He highlighted the importance of Corporate Social Responsibility (CSR) as a core value for Fuji Xerox, emphasizing their commitment to giving back as they celebrate their 50th year in Singapore in 2015.
For each photo submitted to the Smile Campaign, Fuji Xerox Singapore has pledged a five-dollar donation to their primary beneficiary, Beyond Social Services. This contribution will support their mission to empower children and youth from underprivileged backgrounds and create better opportunities for their future.
Individuals at the photo booth in Clarke Quay Central.
To participate, visit Clarke Quay Central or submit your picture and stories on the Smile Singapore website.
*The Smile Singapore campaign, initiated by Clarke Quay Central, was conceived in response to a 2012 Gallup Poll that ranked Singapore as the least emotional and happiest country globally. In 2013, the campaign gathered 1,909 smiling portraits and displayed them in Clarke Quay Central, establishing a new Singapore Book of Records entry for the ‘largest display of photos.’ The most recent World Happiness Report placed Singapore 24th, indicating a positive shift from earlier findings.