The popular British fashion brand, Jack Wills, known for its classic British style, launched its first store in Singapore at Raffles City Shopping Centre on November 4th. The brand is favored by well-known British figures like Princes William and Harry, Emma Watson, and Cheryl Cole. Their trademark, “Fabulously British,” reflects the brand’s focus on high-quality clothing inspired by British heritage.
The store’s black and white exterior leads into an interior featuring herringbone wood floors, a hand-painted Union Jack, and a colonial-style room divider with velvet Union Jack curtains.
This marks the brand’s fourth store in Asia, and the first outside of Hong Kong since their expansion into the region in 2011.
Sanjay Sharma, Jack Wills’ Global Business Development Director, shared at the Singapore grand opening that the Raffles City store was two years in the making. “Since our first Hong Kong store in 2011, I’ve witnessed Jack Wills thrive in this region,” said Sharma.
“In just three years, Asia has become our second largest market after the UK, and I’m delighted to launch our first store in Singapore, a fashion-forward nation. This becomes our 78th global store, with many more to come.”
Sharma highlighted Singapore’s potential as a regional hub for Southeast Asian expansion. As the flagship store, it will showcase a nearly complete range of Jack Wills products.
Source: Jack Wills. Part of the Christmas collection.
The 2,400 square foot Raffles City store debuts with Jack Wills’ Autumn and Christmas 2014 collections. The Autumn collection offers versatile pieces that can be combined to suit various styles, while the Christmas collection features festive colors, soft textures, and their signature “Made in Britain” outerwear.
Men’s long-sleeved shirts on display at the store.
Jack Wills is known for their high-quality men’s shirts. This Christmas season, the classic Salcombe Shirt, crafted from polished Oxford cotton, offers a modern take on the traditional dress shirt with its eye-catching prints.
Women’s shirts are reimagined in lighter fabrics like semi-sheer chiffon for a feminine touch. Tops are made with delicate lace, adding to the luxurious feel of the collection. The collections are available in-store and online. The boutique also offers accessories, homeware, and gifts, including gift sets from the Christmas collection (pictured below).
Currently, Jack Wills operates three stores in Hong Kong: Leighton Centre, Ocean Terminal, and Festival Walk, with a fourth opening in New Town Plaza in December. Additionally, a new store in Macau is set to launch this month.