Jabra introduces the Elite Active 65t (right), Elite 65e (left), and Elite 45e (middle) to the Singapore market.

Jabra is releasing three new products: the Elite Active 65t, Elite 65e, and Elite 45e in Singapore. These devices belong to the Elite family of headphones and earbuds, known for superior music quality and excellent voice capabilities.

The Elite family encompasses various styles like true wireless, headband, neckband, and soft neckband. The suffix “e” signifies an earbud design, while “t” indicates true wireless. Distinctive features of the Elite family include Jabra’s specialized microphone technology for clear calls and voice interactions, one-touch access functionality, and broad compatibility with popular voice assistants.

Wayne Lee, Jabra’s APAC Lead for Product Management and Alliance, highlighted that these new products cater to busy, active individuals who need headsets for both calls and music. The products address common pain points such as noise cancellation, reliable voice communication, durability, and comfort. Lee emphasized the widespread use of chat apps like WhatsApp and WeChat, with significant daily voice and text message traffic.

“The Elite range provides the widest variety of wearing styles,” Lee stated.

With the Elite range, users no longer have to choose between excellent music headphones or headsets specifically for calls. All three products draw inspiration from the popular Jabra Elite Sport, true wireless sports earbuds that established the high standards of the Elite series with their advanced audio technology.

Music streaming is a widely enjoyed activity.

Each new Elite product incorporates unique microphone configurations to guarantee clarity during calls, whether speaking to voice assistants like Alexa or having conversations with people, both indoors and outdoors. The Elite series also offers convenient one-touch access to major voice assistants and allows for user customization through the accompanying Jabra Sound+ app*.

The new products also include a two-year warranty that covers protection against dust and water damage. The Elite Active 65t’s warranty extends to sweat damage as well.

At a glance:

Elite Active 65t

Engineered for individuals with active lifestyles who desire a true wireless experience for both calls and music during workouts. The Jabra Elite Active 65t is ideal for those who appreciate the features of the Elite 65t but require earbuds suitable for sports and exercise. The earbuds provide a more secure fit with a specialized coating, an integrated accelerometer for tracking, and an IP56 rating for sweat, water, and dust resistance. The Elite Active 65t provides five hours of listening time on a single charge and two additional charges with the charging cradle.

Elite 65e

Crafted for exceptional wireless calls and music, this is the premium device in the Elite range. The Elite 65e features two tiers of noise cancellation, including Jabra’s leading Active Noise Cancellation (ANC) technology. Furthermore, the Jabra Elite 65e delivers top-notch call quality with a three-microphone system that creates a noise-blocking zone for enhanced clarity.

Elite 45e

Provides the best overall voice and music experience. The Elite 45e caters to users seeking an optimal blend of call and music quality in a headset with an understated design and comfortable fit. This soft neckband headset boasts a lightweight design and a box microphone solution, ensuring the clearest voice communication among stereo wireless headphones. The neckband incorporates memory wire for a customizable fit.

Lee (right) demonstrates how the companion app pairs with the Elite Active 65t, worn by a Jabra representative (left), and enables a personalized user experience.

“With the introduction of the Elite series, we aim to show headphone users that we understand their requirements and are dedicated to delivering the finest voice and music headphone solutions," stated René Svendsen-Tune, CEO at Jabra. “Our Elite series provides three tiers of technology, varying in sound quality, microphone clarity, voice interaction capabilities, battery life, and a choice between True Wireless earbuds and neckband styles. The Elite family now offers headsets to suit every preferred wearing style, use case, and budget.”

Details:

The Elite 45e and Elite 65e are currently available at authorized Jabra retailers, while the Active 65t will be released in July 2018.

• The Jabra Elite 45e (in Platinum Black) has a manufacturer’s suggested retail price (MSRP) of S$168.

• The Jabra Elite 65e (in Platinum Black) has an MSRP of S$328.

• The Jabra Elite Active 65t (in Navy Blue) will have an MSRP of S$298.

* Jabra app registration required