New social media platforms emerge constantly, but how can you determine which ones deserve your time and resources? Threads, Meta’s latest social media platform, debuted in July 2023. While this emerging channel has generated considerable interest, you might be contemplating if Instagram Threads is worthwhile for your business. We’ve got you covered with this comprehensive guide to the newest social media platform.

Table of contents

• What is Threads?
• Why is Instagram Threads important?
• Threads vs. Twitter
• Is Threads right for your business?
• How to create an Instagram Threads account
• Instagram Threads tips

What is Threads?

Threads is a text-centric social media app Meta launched in July 2023. Users can publish posts up to 500 characters, incorporating links, photos, and videos up to 5 minutes long. Replies to posts create a “thread.” Currently, Threads is exclusively available to Instagram users with iOS or Android access in 100 countries. However, that may change as Threads may expand to desktop web browsers and beyond. Many people compared it to Twitter to understand its functionality, as its setup is comparable.

Source Meta has even introduced recently released, resembling Twitter’s (now named X), allowing users to view posts solely from accounts they follow.

Why is Instagram Threads significant?

With numerous established social media platforms dominating the landscape, a new app gaining traction is unusual. Let’s delve into why Meta, the parent company of Instagram and Facebook, developed Threads. Threads differentiates itself from Instagram by focusing on text-based content. Each reply contributes to the original thread, facilitating more seamless conversations than Instagram’s conventional comment section.

Source

Threads vs. Twitter

Threads’ creation wasn’t solely to enhance Instagram’s offerings; speculation suggests it aims to rival Twitter directly. For instance, Instagram Threads has openly pointed out implying its intended use for entertainment, unlike Twitter’s focus on news and politics. Elon Musk’s acquisition of Twitter resulted in a turbulent rebranding, fostering a more competitive social media environment (TikTok also recently announced their own text-based capabilities). Consequently, Twitter’s usage has plummeted by 25% under Musk’s leadership, with even the most devoted users tweeting less. Furthermore, traffic to Twitter has decreased by nearly 6% between January and June 2023. In the US, Twitter lost approximately five million users, declining from 88 million to 83 million, although it still boasts around 200 million active users globally. In contrast, Threads amassed 100 million users within days of its launch—an unparalleled growth rate for a social media app. However, this figure dwindled as rapidly as it surged, with a 70% decline in daily active users since. This suggests Instagram users are experimenting with Threads and subsequently opting out. In essence, it’s premature to determine Threads’ longevity compared to Twitter, particularly with the latter’s continuous evolution, such as the recent rebrand of Twitter into “X.” Nevertheless, comprehending their similarities and differences can give your business a competitive edge.

Should your business be on Instagram Threads?

Given Instagram Threads’ fluctuating user base, should your business invest in it? In short, yes. It’s crucial to optimize your online presence for easy discoverability. Maintaining updated your business’s listings, social media profiles, and a robust web presence enhances your brand reputation. Additionally, joining Instagram Threads is free, so it won’t impact your marketing budget. Consider this: if a potential customer searches for your business on Threads, it’s advantageous to be present. Creating an Instagram Threads account is quick and easy (more on that later). However, as with any marketing endeavor, there’s no definitive answer. Avoid adopting a new platform if you lack the capacity to manage it effectively. For instance, prioritize strengthening your Instagram presence before venturing into Threads if your business lacks a strong Instagram account.

Creating an Instagram Threads account

If you deem Instagram Threads suitable for your business, here’s how to create an account:

1. Download the Threads app.
2. Sign in using your business’s Instagram account. (Don’t have one yet? Learn how to create a new Instagram account here).
3. Tap import from Instagram to transfer your Instagram profile’s settings and information. Alternatively, personalize your account manually. For instance, tap the plus sign beside Name to upload a profile picture (using your small business logo is recommended). Utilize Bio to add your business description, and Link to include links to your website.
4. Tap Next at the bottom when finished.
5. Choose a public or private profile (users under 16 or 18, depending on the country, must have a private profile). Then, tap Continue.
6. Review the terms and policies, then tap Create profile.

Source

5 tips for starting with Instagram Threads

Here are a few quick Instagram Threads tips:

1. Strengthen your business’s Instagram presence

If your business’s Instagram account isn’t fully optimized, focus on that before Threads. Ensure you’re maintaining brand consistency in your Instagram profile details, as it simplifies setting up Threads by carrying over information. Your Instagram followers can receive notifications to follow you on Threads. A robust Instagram presence translates to a more successful Threads launch. Additionally, reshare your Threads content to Instagram Stories or posts to direct potential customers to the platform.

2. Analyze your competition

When exploring a new marketing channel like Instagram Threads, assessing competitors is crucial. Research your industry rivals on Threads to understand their approach. This helps identify opportunities for your business to stand out in advance.

3. Establish goals

Your social media goals are crucial when starting on Instagram Threads. Determine your objectives—brand awareness, engagement, or guiding customers through your social media funnel. Implement a tracking system for your Threads initiatives. Using the SMART method (specific, measurable, achievable, relevant, and time-bound) for goal setting is an excellent starting point.

4. Be active and engage

Don’t leave your Instagram Threads profile inactive. Demonstrate your presence and value within the community. Respond to existing threads and initiate your own.

5. Promote your Instagram Threads account elsewhere

Beyond Instagram, adopt a cross-channel marketing strategy. Include links to your Threads account on your website or encourage followers on LinkedIn and Twitter to connect with you there.

Stay ahead of the curve with Instagram Threads

If you’re ready to revamp your social media strategy and cultivate engaging conversations with your audience, join Threads! It presents a great alternative for businesses struggling on Twitter. Furthermore, Instagram Threads offers a fresh opportunity to expand your online reach!