Finding the perfect name for your creative newsletter can feel overwhelming. You want it to be memorable, on-brand, catchy, and original—no easy feat!

But relax, there are plenty of options. This guide will help you find a newsletter name you’re proud of. We’ll cover:

• Easy ways to name your newsletter, like rhyming, alliteration, directness, and more.
• Words and phrases to jumpstart your newsletter brainstorming.
• Over 75 clever newsletter name examples and ideas for inspiration.

By the end of this post, you’ll be ready to name your newsletter in a way that reflects your brand’s voice, opens doors to creative marketing, and attracts both new and existing customers. So settle in and get ready to make newsletter naming fun again.

Table of contents

Why email newsletters?

Email marketing remains a top strategy for businesses. Why? People appreciate the control email offers compared to platforms like social media. They can subscribe and unsubscribe effortlessly, decide whether to open an email, and delete unwanted messages. And marketers love email because…well…people check it constantly! Upon waking, in line, commuting, at work, for work—email marketing allows you to connect with an engaged audience, be creative, update customers on promotions, products, and news, and turn leads into paying customers. P.S. Need email newsletter ideas? We’ve got you covered.

Why a creative newsletter name?

While there are many effective ways to promote your business, standing out amidst the competition requires a unique touch. To capture your target audience’s attention, your messaging, delivery, and approach within each channel must shine. A creative and authentic newsletter name can help you:

• Increase newsletter signups.
• Stand out in inboxes.
• Boost memorability.
• Build a community around your brand.
• Generate word-of-mouth marketing.

Approaches to creative newsletter names

Beyond having catchy and effective email subject lines, you can leverage the newsletter name itself to enhance its allure. Here are some creative tactics for memorable names. Quick note: Many of these are real, so do your research to avoid unintentional duplication within your industry.

Rhyming newsletter names

Simple rhymes can be incredibly catchy and memorable. Start with a keyword related to your business or use your business name:

• Renegade Arcade’s Cheat Sheets
• Letters from a Trendsetter
• The Pet Gazette* *However, please avoid this one like the plague—it’s overused to the point of exhaustion. On the other hand, Blog Paws…

For rhyming names, online tools like Rhymezone.com can be super helpful. You might also find these 268+ Catchy & Creative Business Name Ideas useful—they offer plenty of inspiration for newsletter names too!

Alliterative newsletter names

Words starting with the same letter or sound create a catchy, memorable flow. Alliteration has been shown to draw readers’ eyes to specific text and establish a natural rhythm and feeling. Certain sounds can even evoke undertones, like the subtle “s” suggesting secrets or something sneaky. Keep this in mind when considering your brand personality, but don’t overthink it, as some sounds might not have any undertones at all.

• Monday Morning Memo
• Runner’s Review
• Daily Dispatch

Punny/play on words newsletter names

Puns cleverly use a word or phrase’s double meaning for a humorous and witty effect.

• The Daily Press—perfect for a coffee shop.
• Fresh Thoughts—ideal for a grocer or florist.
• Between the Lines —fitting for a tattoo shop.
• The Drummer’s Beat—great for a music teacher.

Plain and obvious newsletter names

Some brands prefer a straightforward approach, ditching puns, rhymes, and cleverness to get straight to the point. This works well for brands aiming for simplicity or those dealing with complex topics who want to assure readers of their clear and accessible communication style.

• Matt Levine’s Money Stuff
• Design Things
• Finance Facts
• Simply Colors (for a painter or interior designer blog)
• Just Pics (perfect for a photographer)

Industry jargon newsletter names

Creative email newsletter names can incorporate industry-specific jargon to pique the interest of those in the know. If you cater to a very specific niche, this can make your newsletter feel exclusive and attract a highly targeted audience.

• The REO Newsletter (“REO” is a real estate term for “real estate owned”).
• Exhibit A (suitable for a law firm or lawyer association newsletter).
• First Look Newsletter (perfect for a wedding planner).

Location or time-based newsletter names

Think of your newsletter as a place readers visit regularly. This fosters a welcoming atmosphere. You can use rhymes or alliteration, but it’s not essential.

• The Caterer’s Corner
• Allison’s Idea Factory
• The Husky Lovers’ Hub
• The Space for Taste

Creative words and ideas for newsletter names

This section offers words for various newsletter themes or categories to spark your creativity. You can combine any of the approaches above with these ideas. For example, you’ll find “Marketing Minute” (alliteration) in the first group. Free guide >> 30 Copy & Pasteable Email Templates for Small Businesses

Timely newsletter names

For newsletters delivering regular updates, consider these words:

• Update (The Daily Update)
• Pulse (The Pricing Pulse Newsletter)
• Scoop (The Scoop—simple yet effective)
• Buzz (Beckworth’s Buzz)
• Minute (Marketing Minute)

Industry insight newsletter names

If your newsletter aims to offer thought leadership, data insights, or valuable information, these knowledge-oriented words and phrases can work well:

• Report (The Philanthropic Report)
• Dive (Deep Dive)
• Insights (Physician’s Insights)
• Forecast (Financial Forecast Newsletter) *Remember, you can simply use the word alone for your newsletter (e.g., “The Report” or “Insights”).

Innovation newsletter names

Want to position yourself as a leader in your field? Your newsletter title can convey your cutting-edge status. Consider words like:

• Cutting and/or edge (naturally) (Thoughts from the Razor’s Edge)
• Frontline (The 3DP Frontline Newsletter)
• Master (Python Masters)
• Innovation (The Innovation Station)

Local community-oriented newsletters

When connecting with a local audience, use words resonating with their geographical and lifestyle interests. Consider the “place” approach mentioned earlier, using words like “corner” or “hub.”

• Bulletin (The Lakewood Bulletin)
• Living (Blue Desert Living)
• Neighbor/neighborhood (The Next Door Neighbor)
• Nest (The Newton Coffee Nest)

Support-focused newsletter names

Newsletters providing advice or support should be crystal clear about their purpose. These words will get your message across:

• Notes (Notes from the Doctor)
• Advice (The UNH Freshman Advice Corner)
• Center (The Adult Learning Center)
• Tips (Tech Tips)
• Tidbits (Sips n’ Tidbits)
• Bites (or Bytes if in tech) (ThriveHive had a local SEO podcast called FoundBytes, which I found very clever)
• Pointers (Pointers for Pennies)
• Thoughts (Thoughts From the Frontline)

List/roundup newsletters

These newsletters are fairly self-explanatory. Here are some helpful words:

• Recommendations/recs
• Picks/top picks/top X
• [Day of the week or period] roundup
• Rally
• Collection/collective

More creative newsletter finds for additional inspiration

Mention Memo

Timeless & Timely

Chips & Dips

While You Were Working

Hurry Slowly

Netted

Tipoff

Milkshake

In Progress

Brass Ring Daily

Leanluxe

Start by brainstorming words that describe your business or the content of your newsletters. Jot them down and then find synonyms for those words. This will give you a solid foundation. Always keep your audience in mind and aim for creative titles that resonate with their interests. With these suggestions, your own expertise and creativity, and a clear understanding of your newsletter’s goals, you’re well-equipped to find a strong title you’re excited about.

Want even more naming ideas?

You bet!

• Check out these 268+ catchy and creative business name ideas and examples—they work just as well for newsletters!
• Try incorporating any of these 120+ marketing words and phrases for a name that practically sells itself.
• Use my list of 273+ emotional trigger words for a name that truly pops.