As spring arrives in March, bringing blooming flowers and longer days, people eagerly anticipate the warmer months. This makes it the perfect time to infuse your content calendar with the spirit of the season. By aligning your March blog posts, videos, and other content with spring’s vibrant energy, you can creatively engage your audience.
Remember, a successful content strategy always considers your overarching marketing objectives and target audience, regardless of the season. By aligning your content with your goals and customer needs, you pave the way for impactful results. Let’s explore how to craft compelling March marketing content that captures attention and fosters trust.
Table of contents
- Tips for approaching your March content ideas
- How to brainstorm content ideas for March
- March content ideas for blogs, videos, and more
Tips for approaching your March content ideas
Before diving into specific ideas, let’s step back and examine content strategy and creation. A robust strategy involves more than just scheduling publication dates. It ensures that every piece of content aligns with your broader business objectives.
Here’s a concise overview of an effective content strategy and creation process for this March.
Want copy-and-paste social posts for (almost) every day of the month? Download our March social media calendar here!
1. Define your goals
Every business has yearly goals, and your marketing efforts should support them. Ensure your goals are SMART: specific, measurable, achievable, relevant, and time-bound.
Examples of significant business goals include:
- Achieving a 20% year-over-year increase in sales.
- Selling 5,000 units of a new product within 30 days of its launch.
- Generating 300 event registrations after announcing it in March.
2. Determine marketing’s role in achieving these goals
With your primary goals established, identify how your marketing team can contribute to their achievement. For instance, if your goal is sales growth, your marketing content should focus on filling your sales funnel. This includes:
- Content that raises brand awareness and attracts a new audience (top-of-funnel).
- Educational content that guides prospects in the consideration phase.
- Content that enhances the customer experience during the conversion stage.
Discover more ways to grow your business this March and beyond with our easy-to-use growth strategy template!
3. Understand your audience
To create impactful content, you need a clear picture of your target audience. Analyze your existing customer base – what are their common characteristics? Can you send them a survey or conduct interviews to understand their reasons for choosing your business?
ClickUp, a project management tool, encourages user feedback and feature requests on its website, as seen in this example.
By understanding your current customers’ behaviors, thoughts, and feelings, you can tailor content that resonates with similar individuals.
4. Identify content needs
Now, focus on creating content that addresses your ideal customer’s needs while aligning with your business goals. Evaluate your existing content for gaps and repurposing opportunities. Determine what new content can complement or enhance your current offerings.
This is a prime opportunity to perform competitive research to uncover chances to dominate specific search terms or fill content gaps overlooked by competitors.
5. Specify content types and ideas
With the groundwork laid, it’s time to brainstorm specific March content ideas. This is where you determine the types of content you’ll create, such as different types of content.
Using the sales growth goal as an example, consider these content ideas:
- A webinar series featuring your experts sharing insights on a topic relevant to your target audience.
- A blog series addressing a significant pain point your customers have.
- A gated white paper presenting proprietary research in your field. Once you have a general direction for your content, schedule it on your calendar and refine ideas to align with the season.
How to brainstorm content ideas for March
Consider incorporating March’s notable events and holidays into your content strategy. Some key dates include:
- Women’s History Month (March 1-31)
- International Women’s Day (March 8)
- Ramadan (begins March 10)
- Start of Daylight Savings (March 10)
- Pi Day (March 14)
- Patrick’s Day (March 17)
- First day of spring (March 19)
- NCAA March Madness (begins March 19)
- Purim (March 23-24)
- Holi (March 24-25)
- Easter (March 31)
- International Transgender Day of Visibility (March 31)
Spelman College, a women’s college and HBCU, celebrated Black women trailblazers last Women’s History Month.
Beyond these March holidays and celebrations, consider seasonal themes relevant to your business. For example:
- A landscaping business can provide lawn care tips for spring and summer.
- A restaurant can showcase its spring menu, highlighting seasonal ingredients.
- A test prep business can launch webinars for parents of students taking SATs in May and June.
Also, explore relevant other national and international days. A dentist might create content for World Oral Health Day (March 20), while a mattress brand could leverage National Napping Day (March 11).
Get year-round marketing ideas, tips, and examples for inspiration with our new 2024 marketing calendar!
March content ideas for blogs, videos, and more
Ready to craft compelling March marketing campaigns? Here are some ideas to populate your calendar.
Short-form videos
Ideal for your website’s home page, product page tutorials, or social media, short-form videos cater to limited attention spans. Aim for 30-60 seconds to deliver impactful brand messages.
Structure your short-form videos with a clear beginning, middle, and end, and hook viewers from the start to prevent them from scrolling past.
Ingredients brand Amoretti shared five St. Patrick’s Day drink recipes on its YouTube channel (featuring Amoretti syrups, of course!).
Consider these short-form video ideas for March:
- A time-lapse of your team setting up spring merchandise.
- Mini-tutorials on seasonal topics (e.g., spring cleaning tips from a cleaning service).
- Behind-the-scenes glimpses of preparations for special occasions (e.g., a bakery making mini-pies for Pi Day).
- Recaps of seasonal events at your physical location (e.g., an Irish pub’s St. Patrick’s Day costume contest highlights).
Webinars
Webinars effectively showcase your team’s expertise and grow your prospect list. Choose topics that are complex enough to warrant a dedicated session but manageable within 30 minutes.
- A real estate agent could partner with a mortgage lender to host a first-time homebuyer webinar.
- A garden center could present spring planting basics and plant recommendations for different environments.
- A college could host a “college search 101” webinar for parents of high school juniors.
Source
Promote your webinars actively through social media posts, email invitations, and a dedicated landing page on your website. Consider investing in advertising to expand your reach.
Are your Google Ads campaigns ready to effectively promote your March content? Find out with our free Google Ads Grader!
Seasonal newsletter
While maintaining a year-round newsletter requires significant effort, a seasonal one offers a more manageable approach to engaging your audience regularly.
Consider these time-bound seasonal newsletter ideas:
- A weekly plan guiding your audience towards a specific goal (e.g., a 10-week fitness plan).
- Tips leading up to a holiday or event (e.g., SAT prep advice for students).
- Exploration of different customer perspectives on a shared topic (e.g., how different customers celebrate Easter). Don’t forget to include these lucky St. Patrick’s Day Greetings and Quotes.
How-to blog posts
Valuable content builds trust, and what’s more valuable than sharing your expertise? How-to blog posts establish you as a reliable source of information and advice.
Lawn Love created a seasonal blog post incorporating its location in the title for local SEO – a smart move!
Enhance your blog posts with high-quality images to break up text, improve scannability, and provide visual context.
Infographics
Visuals are powerful. Studies indicate that 40% of people retain visual information better than text. Infographics are an engaging and shareable way to present statistics and key takeaways. By including your branding, you gain free promotion with every share.
Embrace spring with engaging March content
Approaching content creation strategically sets the stage for success. By aligning your content with seasonal trends and relevant topics, you create captivating blogs, videos, and more. This approach resonates with your audience, supports your business goals, and makes your brand a valuable resource.
Here is our list of popular March content ideas:
- Post some short-form videos
- Host a webinar
- Launch a seasonal newsletter
- Draft a how-to blog
- Design an infographic