There’s a straightforward reason why you might consider Reddit advertising: Reddit is one of the most visited websites in the world. With such high traffic, reaching your desired audience is crucial. Fortunately, Reddit advertising provides several methods to leverage this traffic and connect with your target demographic or explore new avenues for brand building. Although the targeting options might not be extensive, Reddit offers a blend of novel and familiar tools for crafting impactful marketing strategies.
5 methods to pinpoint your ideal audience with Reddit advertising
If you’re acquainted with PPC marketing, numerous audience targeting techniques within Reddit advertising will resonate with you. Let’s delve into them.
Location targeting
Primarily, Reddit advertising allows location targeting by country. For advertisers based in the United States, there’s further granularity to narrow down targeting to the state and city levels, if necessary. These location exclusion rules apply similarly. It’s important to note that Reddit advertising operates like other familiar ad platforms: If you omit selecting a target location, your ads gain global visibility, subject to other chosen targeting parameters.
Interest targeting
This one is fairly straightforward: Reddit advertising enables targeting users based on their recent engagement with specific content categories. The crucial aspect here is “recently interacted.” This doesn’t imply users actively browsing those interests currently. This distinction broadens the scope of this targeting method. Here’s a current list of Interests targetable within Reddit advertising: Animals & Pets
- Animals
- Pets Art & Design
- Arts & Crafts
- Design
- Fine Art Photography
- Interior & Landscape
- Visuals Automotive
- Car Culture
- Auto Type
- Auto Repair Business & Finance
- Business
- Personal Finance
- Career Planning
- Cryptocurrency News & Education
- College Education
- National News
- Science Entertainment
- Comics & Graphic Novels
- Horror
- Movies
- Music & Audio
- General Entertainment
- Stories & Literature
- Podcasts
- Humor
- Reddit Meta Gaming
- Video Gaming
- eSports
- PC Games
- Tabletop Games Style & Fashion
- Fashion Trends
- Beauty
- Men’s Fashion
- Women’s Fashion
- Weddings Food & Drink
- Alcoholic Beverages
- Cooking
- Fast Food Family & Relationships
- Parenting
- Dating
- Marriage & Civil Unions
- Life Advice Healthy Living
- Fitness & Exercise
- Wellness
- Outdoors Sports
- Baseball
- Basketball
- College Sports
- Cycling
- Track & Field
- Soccer
- Wrestling
- Football
- Hockey Technology & Computing
- Consumer Electronics
- Computing
- Virtual Reality
- Programming Television
- Animation
- Comedy
- Drama
- Reality
- Science Fiction
- Cordcutters Travel
- Travel Locations
- Lifestyle This comprehensive list illustrates the broad nature of this targeting approach. For instance, targeting “Travel Locations” lacks specificity regarding particular destinations. If you’re promoting a Florida resort, you wouldn’t want ads appearing on pages discussing Mediterranean cruises or South American trips. Interest targeting lacks that level of precision. If your Reddit advertising campaigns demand a more refined targeting level, let’s explore the next option.
Subreddit targeting
Subreddits are specialized forum sections on the platform, dedicated to particular subjects or categories. Reddit advertisers can target users based on recent interactions with specific subreddits or their current subscriptions. Searching for relevant subreddits related to your business is straightforward through the “Target Specific Communities” option.
If your desired Subreddit doesn’t appear in the campaign options, it signifies insufficient volume for targeted advertising.
Device targeting
ByDefault, your Reddit ad groups will target all devices. However, advertisers can choose to focus solely on desktop or mobile users.
This enables you to segment your Reddit advertising campaigns or ad groups based on devices, offering better performance control. Naturally, campaigns with the App Installs objective will only target mobile users.
Time of day targeting
Reddit advertising allows you to define specific hours and days for your ads to be displayed. Simply click and drag to select a block of consecutive hours or choose individual squares for a customized schedule.
Unlike Google Ads, where ad scheduling aligns with your account’s chosen time zone, Reddit advertising operates differently. Your selected times determine ad display based on the ad viewer’s respective time zone. Remember this crucial aspect while setting your schedule.
Explore Reddit advertising firsthand
Reddit advertising might not suit every brand. However, given its massive traffic, it’s worth exploring. Dive into the targeting options yourself to assess if your target audience is present on the platform. The good news is that many Reddit targeting options will feel familiar to seasoned PPC marketers. Just remember the subtle nuances in how these options function within Reddit advertising to ensure your campaigns launch effectively.