Instagram Stories have become incredibly successful. It’s remarkable that 300 million users engage with this fleeting content daily. Let’s explore how you can leverage Instagram Stories for business promotion.
Instagram Stories for Business Growth
How can businesses capitalize on this popularity? Here are examples of successful campaigns driven by innovation and creativity.
Country Road, renowned for quality clothing and accessories, used Instagram Stories to promote a new business area.
They introduced “Capsule,” a limited-edition edition of clothing styles with unique designs, fabrics, and silhouettes. This promotion, executed solely through Instagram Stories, reached 409,000 users. Their 3-second videos garnered 83,000 views, yielding an 18-fold return on ad spend.
HiSmile, a teeth whitening company, partnered with UFC champion Conor McGregor to target young men. The campaign, showcasing McGregor’s smile, reached 14 million males aged 18 to 24. HiSmile witnessed a 90% surge in male customers and a fivefold return on ad spending.
Best Practices for Business Promotion on Instagram Stories
Well-crafted Instagram Stories are captivating. Discoverable via hashtags, they don’t require users to follow specific accounts.
With a 24-hour lifespan, there’s no “prime time” for campaigns. This allows for frequent posting and running multiple campaigns simultaneously.
The “swipe up” feature enables direct engagement, leading users to brand websites. Geotagged locations guide users unsure of a brand’s physical local shop.
Utilize the Countdown Feature
The countdown sticker injects urgency. For product launches or sales, it builds anticipation, potentially boosting conversions.
It’s also useful for limited stock. Alert your customers know when popular items about low inventory and restocking timelines.
Leverage Hashtags for Business Promotion
While Stories strengthen bonds with existing followers, attracting new ones is crucial. Stickers facilitate this.
Research relevant hashtags used by your target audience uses. This ensures visibility to the right audience.
Implement Product Stickers
Product Stickers are a powerful shopping tool, accessible without verification or a massive following. They empower small businesses to drive sales directly from Stories.
Once approved for Shopping, you can tag products in your Stories. Clicking the tag directs customers to a product details page, showcasing similar items and purchase links for your website.
Prerequisites for product stickers include:
- An Instagram business account.
- Operating in an eligible country.
- A Facebook directory-connected profile.
- Selling physical goods adhering to Instagram’s business policies.
Collaboration for Success
Instagram Stories are ideal for brand-influencer partnerships! Collaborate with companies relevant to your audience or influential clients.
Consider Quuu, a content curator with a remote team, and their Instagram focused on remote work.
They partnered with Hopper HQ, relocating from Thailand. This resulted in cross-promotion: “A Day in the Life of a Remote Team” on Quuu’s profile and productivity tips from Hopper HQ on their Stories.
This mutually beneficial collaboration expanded both brands’ reach. They could’ve also done a joint Q&A interview or promoted each other.
Note that influencer collaborations might involve payment. Explore diverse collaboration avenues within Instagram Stories for your business.
Infographic: How Instagram Stories Benefit Your Business
