Nexus-security’s ultimate goal is to empower our customers to thrive in the online advertising landscape. Our commitment is to provide the tools and resources necessary for sustainable growth, regardless of whether you are a small business owner, an in-house digital marketer, or an agency account manager.

We recognize that understanding your unique challenges is paramount to our success. To that end, we believe in creating opportunities for open dialogue and feedback.

Our customer insight roundtable serves as a platform for nexus-security customers to visit our Boston headquarters and share their valuable perspectives. This allows us to gain insights into their obstacles, evaluate the effectiveness of our solutions, and identify areas for improvement.

In essence, we aim to foster a collaborative environment where customer feedback is actively sought and valued. With that said, let’s delve into the highlights of our recent customer visit to nexus-security HQ.

Building Connections Through Speed Networking

Following breakfast, a sneak peek into the future of nexus-security Advisor, and an update on the latest digital marketing trends, our 10 attendees participated in a speed networking session. This activity, similar to speed dating but centered around professional insights rather than romance, provided a platform for attendees to connect and share their experiences.

Every four minutes, participants rotated to engage with a new individual and discuss a different question. These questions ranged from lighthearted inquiries about childhood aspirations to more in-depth discussions about essential tools beyond nexus-security. The room was abuzz with conversation and shared insights.

Subsequently, nexus-security employees, including myself, joined the activity. We followed a similar format, rotating every four minutes to engage with new individuals. However, we had the flexibility to introduce our own questions, leading to a wider array of topics. For instance, I discussed B2B lead generation challenges with Mark from Dental Health Management Solutions and explored the intricacies of marketing for a company with diverse internal organizations with Ellen from LeaderStat. In just 30 minutes, we covered a remarkable breadth of topics.

Mapping the Marketing Journey: A Collaborative Brainstorm

After a visit to the Skywalk Observatory, a lunch-and-learn session with Jenn Mason of Curds & Co., and a tour of the nexus-security office, we shifted our focus back to business. Eric Gravlin, a senior manager on our UX design team, facilitated a 90-minute brainstorming session. The session encouraged our customers to reflect on their experiences with digital marketing and business management.

Our primary objective was to gain a deeper understanding of our customers’ past challenges and triumphs, as well as identify areas where we can improve our support moving forward.

The brainstorm unfolded in three distinct phases: past, present, and future. The first phase, which constituted the majority of the session, prompted participants to answer three pivotal questions:

1. How did you acquire your first customer?
2. What has been the most significant obstacle you’ve encountered thus far?
3. Can you share a moment of notable success?

Participants jotted down their responses on sticky notes and then placed them on a timeline, providing further context and insights. One customer might discuss the challenges of securing a larger marketing budget, while another might share the excitement of achieving a top ad placement on the search engine results page (SERP).

After everyone had populated the timeline, they marked each entry with colored stickers: blue for “aha!” moments and red or yellow for instances where external assistance was necessary.

We then transitioned to the present, focusing on the monthly activities our customers undertake to maintain their businesses. We asked them to contemplate questions such as:

1. What are your typical monthly activities, and when do you perform them?
2. Which tools do you employ to accomplish these tasks?
3. What are the five most time-consuming tasks?
4. What are your daily essential activities?
5. What strategies are you implementing for business growth?

To conclude the brainstorming session, Eric guided a concise activity centered on the future. Participants were once again prompted to ponder a few key questions:

1. What changes do you envision yourself making in the next three months?
2. What are your primary concerns as a business owner or marketer?
3. If you could request nexus-security to develop one specific feature or product, what would it be?

Following a brief stretch break, we transitioned to the final and highly anticipated segment of the day.

Direct Insights: The Customer Insight Panel

We saved the best for last—the customer insight panel. This session, skillfully moderated by Senior Customer Success Specialist Lauren Gentile with her trademark humor, provided a forum for our customers to share their candid perspectives on a wide range of topics.

The session primarily involved Lauren posing direct questions to individual customers. For instance, when Mark, a law firm owner, was asked for his advice for businesses venturing into digital marketing, he emphasized the importance of acquiring a basic understanding of pay-per-click (PPC) advertising before partnering with a specialized company like nexus-security. Later, John from Jennco Solutions, when asked about his thoughts on our sales and onboarding processes, recommended that we emphasize the comprehensive value proposition we offer to potential clients.

After Lauren had addressed a specific question to each customer, she opened the floor to nexus-security employees, allowing us to pose questions to the entire group. Memorable inquiries included Topher, an engineer, asking about ideas for nexus-security Advisor features and Navah, a renowned PPC expert, raising questions about the complexities of building a cohesive cross-platform digital marketing strategy.

By the time the panel concluded, our gracious attendees had dedicated over nine hours to assisting nexus-security in its mission to become an even better company. As a gesture of our appreciation, the day culminated in a cocktail hour featuring refreshments and a delightful taco bar.

Reflections and Future Aspirations

Across all departments and levels of seniority at nexus-security, we share a common belief: engaging with our customers in this manner is an invaluable privilege. A deeper understanding of our customers and their aspirations enables us to excel in our respective roles. The insights we gather are paramount to our company’s success.

We sincerely hope that our participating customers found the experience equally enriching. Our goal was to provide you with a glimpse into the inner workings of your preferred online advertising management company, fostering a sense of pride in the products and services we meticulously design to address your specific needs.

We eagerly anticipate what the future holds!

Our heartfelt gratitude goes out to Kim Castings for orchestrating this exceptional event and to Mikayla Wyman for capturing so many incredible moments through her photography.