Experience the flavors of an Italian Christmas at Casa Ferrero in Singapore


This year, Ferrero, the maker of Ferrero Rocher chocolates, has brought a touch of Italian Christmas magic to Singapore. Casa Ferrero, their only Southeast Asian pop-up shop, exudes elegance. The shop’s design echoes the gold of the classic Ferrero Rocher praline, enhanced by sparkling crystal chandeliers, the inviting aroma of espresso, and the distinct essence of roasted hazelnuts.

Located outside the Wisma Atria mall along Orchard Road in Singapore, Casa Ferrero is even larger than last year’s pop-up, Pasticceria Ferrero. Created to mimic an Italian mansion, it features an enticing chocolate-making demonstration on one side and a photo-wall on the other.

Available exclusively at Casa Ferrero, the pre-packaged Golden Gallery (S$23) gift box contains Ferrero Manderly, Ferrero Rondnoir, Ferrero Tenderly White, and the classic Ferrero Rocher.

Shelves brimming with enticing confections dominate the shop’s center, tempting guests to handpick and personalize their selections. These exclusive treats and pralines are available only at Casa Ferrero until early January 2016. Guests can also enjoy their pralines with a complimentary cup of espresso in an ambiance reminiscent of Italian sidewalk cafes. Exclusive Ferrero Gift Cards are available to complement any purchases.

Leonardo Perrone de Almeida, Marketing Director, South East Asia, Ferrero Asia, remarked on the positive response from last year’s Pasticerria Ferrero and the company’s aim to offer Singapore a taste of Italy this year. He highlighted Casa Ferrero’s exclusive pralines and the opportunity for shoppers to immerse themselves in the heritage, culture, and craftsmanship that have made Ferrero Rocher a global favorite.

Leonardo Perrone de Almeida, Marketing Director, South East Asia, Ferrero Asia (left) observes as Qi and Peh speak during the photo-wall launch.

Celebrity couple Joanne Peh and Qi Yuwu joined de Almeida for the ribbon-cutting ceremony, officially opening Casa Ferrero for the Christmas season. Peh shared that the event held special meaning for her, as she had been unknowingly pregnant with their “Jubilee baby,” born on National Day 2015, at the previous year’s Pasticceria Ferrero opening.

A special card was crafted for their three-month-old daughter, celebrating her first Christmas. Peh expressed her desire to maintain traditions with her daughter, using baking as an example.

Qi expressed the couple’s honor at being present at Casa Ferrero, noting the significance of the past year and the romantic atmosphere of the venue.

Ferrero is offering a unique opportunity for online creativity. Shoppers in Singapore can visit www.Ferreroitaliancreation.com to create their own Ferrero Gift Card. The most imaginative card uploaded with the hashtag #FerreroltalianCreation will win its creator a Fiat Alfa Romeo Giulietta, Ferrero’s way of thanking Singaporeans for their support.

Ferrero Master Chocolatiers Maria Grazia Andaloro and Beatrice Boero Cuttica have traveled from Italy to demonstrate the craftsmanship behind Ferrero Rocher, showcasing the process that has made it a regional favorite.

De Almeida emphasized Ferrero Rocher’s position as the top chocolate brand in Singapore and its presence in significant moments. He reiterated the brand’s commitment to helping Singaporeans create treasured memories while sharing its Italian heritage and craftsmanship.

Ferrero Master Chocolatiers Cuttica (left) and Andaloro (right) demonstrate the chocolate-dipping process (left) and the application of crushed hazelnuts (right). The wafer centers are in the tray in the middle. 

The creation of Ferrero Rocher involves using only premium ingredients, starting with hand-selected hazelnuts. Each praline is meticulously handcrafted by Ferrero chefs, beginning with a whole hazelnut encased in a wafer sphere and hazelnut cream. This sphere is then enveloped in a smooth layer of melted chocolate and finally coated in finely crushed roasted hazelnuts.


Qi (left) and Peh share their perspectives on parenthood.

A closer look at the photo-wall, depicting an Italian countryside scene at sunset.

Intrigued?

For the holiday season, Casa Ferrero is offering the following exclusive pralines: Ferrero Tenderly White (white chocolate, hazelnut), Ferrero Cappucino, Ferrero Tenderly Torroncino (milk chocolate, hazelnut), Ferrero Manderly (hazelnut cream and almond), Pocket Coffee, Kusschen White, Kusschen Milk, and Kusschen Dark. They are also offering Raffaello and Ferrero Rondnoir (cocoa cream, dark chocolate, hazelnut), along with the classic Ferrero Rocher. These pralines are all part of the Ferrero Collection. Additionally, Ferrero Rocher’s Christmas Limited Edition Grand Ferrero Rocher and the Christmas Pyramid are available in Singapore.

Chocolate-making demonstrations will occur every weekend for the next nine weeks from 4 pm to 5 pm and 6 pm to 7 pm. Watch an Instagram video of the process.

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Hashtag: #FerreroltalianCreation

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