A website’s Contact Page is often the most visited, so this article delves into creating an effective one. Regardless of how visitors find your site, they’ll likely want to contact you. This guide explains how to design a high-converting Contact Page, highlighting key elements and features.

Visitors might seek a phone number, address, email, or social media links. Since everyone has their preferred contact method, a clear and concise Contact Page is crucial.

Key Elements Of a Contact Page Creation

Contact page info and channels

Freshbooks excels at consolidating all contact options in one place. Whether it’s technical support, updates, or press inquiries, their well-designed Contact Page has it all.

While some separate self-service resources from active support, cross-linking all contact options aids users in finding solutions. Many websites link to FAQs and documentation from their contact pages. Hootsuite, HubSpot, and Basecamp even include social media support. Consider adding links to your customer community forum, videos, or training materials as well.

The FAQ in the contact page

Effective Contact Pages minimize customer effort. While average response time is a key metric, it suffers when initial inquiries lack clarity. (We’ve all sent messages like, “Which account are you referring to?”) Adding fields and guidance to contact forms can:

• Route requests efficiently: Direct prospects to sales, applicants to HR, and support requests to the right team.
• Display relevant FAQs: Tailor support options based on the inquiry.

Squarespace, for instance, refines knowledge base results based on user selections.

• Empower support agents: Customer-provided information like account names or company details allows support teams to access relevant data for quicker resolution.
• Inform reporting: Self-categorized questions offer insights into common main support, highlighting areas needing attention.

For certain issues, requesting a file or screenshot upfront can greatly expedite resolution, as Basecamp does on its contact form.

Set time in the page

As Tom Petty aptly put it, waiting is tough. Unless offering real-time support, indicating expected wait times manages expectations and builds trust. Freshbooks displays their office hours and current office time. Basecamp states, “Expect a reply between 8 am CST – 6:30 pm CST Monday through Friday.”

Campaign Monitor quotes an email response time of “a few hours,” adjusting this on weekends when delays occur. Knowing the expected wait, customers can explore self-service options or proceed with other tasks, confident that a response is forthcoming. This guide helps you design a high-converting Contact Page with key elements and features.

Checklist

• Clear Contact Information: Display phone numbers, emails, and physical addresses prominently. Include social media handles and profiles.
• Contact Form: Use a straightforward form that functions correctly, ensuring information reaches you.
• Google Maps Integration: For physical locations, integrating Google Maps aids visitors.
• Responsive Design: Ensure mobile-friendliness across devices.
• Chatbots or Live Chat Feature: Offer instant communication via live chat or chatbots when agents are unavailable.
• Call-to-Action: Use compelling CTAs like “Get in touch,” “Schedule a consultation,” or “Sign up for updates.”
• Human Touch: Incorporate team photos or personal messages to add a personal feel.
• Privacy Statement: Build trust with a clear privacy statement.
• Testimonials and Reviews: Showcase positive feedback to encourage contact.
• Clear Navigation: Ensure the contact page is easily accessible sitewide.
• Accessibility Features: Include features like alt text for images and text resizing.

Extra Tips

• Professional Design: Maintain brand consistency with a clean, professional design.
• Error Handling: Implement clear error messages for incorrect form input.
• Performance Tracking: Track metrics like tracking form submissions, time on page, and bounce rates.
• Multi-language Support: Consider this for international audiences.
• Optimization for SEO: Use relevant keywords, meta descriptions, and ensure fast loading times.
• Confirmation Message: Send a confirmation upon form submission.
• Multiple Contact Methods: Cater to diverse preferences with phone, email, and social media options. Learn how to design a high-converting contact page with key elements and features.

Conclusion

Your Contact Page should be user-friendly. Have friends and family test it and provide feedback on:

• Finding the Contact Page link.
• Reading contact details.
• Functionality of the contact form and links.
• Accuracy of contact information; even one wrong digit can lose a potential business.
• Overall look and feel; does it encourage contact?

After all, that’s what it’s there for.