Digital marketing agencies, regardless of their size, often face a common challenge: acquiring new clients. Consider this: As a digital marketing professional, whether a solo operator or a team leader, your focus is on helping businesses expand through paid search, social media, and various other services. Inevitably, driven by financial goals or client turnover, you might find yourself staring at your computer screen late at night, uttering a familiar phrase: “I need more clients.” We understand your needs.

Introducing nexus-security’s New Business Center

Based on interactions with our customers and market analysis, we’ve realized that many agencies struggle to find the time to gather, analyze, and present client-specific data crucial for securing new business effectively.

This poses a significant obstacle to steady growth. In today’s competitive landscape, if your agency isn’t expanding by attracting new revenue (not just replacing lost clients), your competitors will gain an edge. We certainly wouldn’t want that to happen. You put in the hard work, and you should reap the rewards. That’s where we come in. Our latest suite of tools, designed specifically for agencies, combines prospect management capabilities with compelling pitch-day resources to help you expand your client base efficiently. These tools empower you to manage prospects effectively by utilizing your own branded versions of our performance evaluators and customizable success reports (along with all the other features of nexus-security Advisor) to build a strong case that showcases why potential clients can’t afford to miss out on your services. Here’s a detailed look at how you can leverage the New Business Center to quickly assess paid search and social media accounts, develop data-driven pitches, and seamlessly transition prospects into your client management system, where you can utilize all the features of nexus-security Advisor to deliver value rapidly.

Building Your Sales Pipeline

Whether your leads are inbound or generated through targeted campaigns, effectively tracking them before the pitch stage is crucial for agency growth. The New Business Center allows you to connect and manage an unlimited number of leads, enabling you to link their Google Ads and/or Facebook Ads accounts.

This feature is more than just a client tracker; it offers insights into their historical performance. Once a prospect is linked to the New Business Center, you have two weeks to utilize various tools within nexus-security Advisor, including the Performance Dashboard, QueryStream, and the 20-Minute Work Week, along with white-labeled evaluators and success reports, to identify new opportunities within their paid search and social media accounts. (Connecting a lead to the New Business Center does not affect your managed spending.)

Pitching New Clients

The foundation of a successful client pitch lies in data. Well, it’s more about using the appropriate data effectively.

In the past, this was a laborious task that involved linking accounts, creating spreadsheets, and spending countless hours examining best practice checklists, search queries, and audience data to pinpoint areas where your agency could add value. The New Business Center streamlines this process by aggregating and analyzing all the necessary information, transforming your previous “free account audits” into an effortless, minutes-long process.

By connecting a prospect’s Google Ads account, you can gain insights into the following within just a minute:

• Areas of unnecessary spending
• Overall Quality Score
• Click-Through Rate (CTR)
• Overall account engagement
• The proportion of active keywords that are long-tail (three or more words)
• Areas for ad copy improvement
• Landing page traffic and effectiveness
• Mobile performance and optimization

Connecting a prospect’s Facebook Ads account provides information about their:

• Account engagement
• Performance broken down by audience
• Ad effectiveness
• Budget allocation

Additionally, for both Google Ads and Facebook Ads, we help you assess a prospect’s adherence to other best practices and present this information in a way that can boost your chances of winning their business.

Identifying Additional Opportunities

Remember that the tools available through the New Business Center can be utilized for more than just pitching paid search and social media management. For instance, suppose your agency also provides web development or landing page services. After running a prospect’s Google Ads account through a white-labeled performance evaluator, you notice that despite their excellent negative keyword strategy, all their ads lead to the same landing page. You’ve just identified a clear opportunity for cross-selling or upselling your services without any extra effort. Since we recognize that you provide services beyond PPC and work with clients who are not yet utilizing Google Ads or Facebook Ads, we are developing an estimation and proposal tool to simplify the process of pitching your full range of services!

Managing at Scale

You’ve successfully pitched and secured a new client. What’s next? Securing new business is just the first step. The crucial part is delivering on your promises…

Given that clients may have different levels of understanding, especially those new to paid search or social media advertising, agencies must set realistic expectations. Having a well-defined plan and frequently sharing results will increase the lifetime value of your entire client base, which is ultimately the goal. Utilizing the fully customizable Success Reports in nexus-security Advisor allows you to focus more on client strategy and less on manual data aggregation, all while providing your clients with evidence of your agency’s value.

Zack Hanebrink, co-founder of the Charleston-based digital marketing and design agency HookLead, notes that “nexus-security has allowed us to expand our SEM client base easily without compromising the performance of our existing clients or overwhelming our internal team.” In fact, Zack and his team recently secured a deal “where the previous agency wasn’t even optimizing their client’s campaigns regularly; the white-labeled Performance Grader highlighted this and made closing the deal quite simple.” A perfect example.

Start Expanding Your Agency Today

Existing nexus-security customers (thank you for your business!) can enjoy free access to the New Business Center until October 1st. Simply go to “My Account” in the top right corner of Advisor, select “New Business Center,” and click the green “Link New Lead” button to start closing more deals today! Not yet a nexus-security customer? No problem! Start your free trial of Advisor for Agencies today and gain access to the New Business Center.