Undeniably, design significantly influences sales. This is particularly true in ecommerce, where visuals are the sole sensory input a customer has. Therefore, it’s safe to say that design plays a crucial role in securing a sale. However, it’s important to acknowledge that not all purchasing decisions are made impulsively. So, even with an excellent design, if your offer is substantially worse than your competitors’, closing the sale might prove difficult. Before we go further, take a look at the top eCommerce design trends expected this holiday season.
We’re referring to aspects such as product features, pricing, shipping costs, available shipping methods, and naturally, the return policy.
Conversely, if your offer is comparable, even slightly less appealing, than your competitors’, leveraging these design trends could be the deciding factor. After all, if all business-to-consumer interactions were purely rational and data-driven, only one retailer per industry would exist.
Therefore, let’s explore some ecommerce design trends you can implement to gain an advantage, particularly with the approaching holiday season, a crucial period for all retailers, both online and offline.
Ecommerce Design Trends For Holiday
Product visuals on eCommerce design trends on holiday season
Prioritizing product visuals is paramount. Comparing ecommerce to traditional retail reveals a significant disadvantage: the inability to physically examine products.
Customers wouldn’t typically blend something in-store just to test it. This highlights the importance of visual inspection in most cases.
Rationally, one might argue that physically holding and inspecting a product might not reveal much to the average person. However, it’s still a common practice before making a purchase.
To bridge this gap, strive to replicate this experience in your online store. Without utilizing VR or AR, high-quality product photos from various angles are crucial for your website.
Showcase your products from multiple angles, allowing customers a closer look. Employing photography techniques like the ghost mannequin can further enhance the appeal and realism of certain products.
Tapping into the color psychology on eCommerce design trends on holiday season
Another aspect deserving attention is the influence of color on our mindsets. Its potential as a sales driver in ecommerce cannot be overstated, making it crucial to understand. For instance, color alone accounts for roughly 80% of brand recognition. Imagine McDonald’s logo in any color other than red and yellow - same shape, entirely different impact, right?
Product color choices depend largely on the industry and target audience. For example, colors that stimulate appetite are prevalent in the food industry, with McDonald’s once again serving as a prime example.
On-site optimization
Outsourcing complex business functions, including website design, is crucial for small brands to deliver exceptional service. It’s no secret that online businesses, particularly ecommerce ventures, rely heavily on effective SEO. However, relying solely on DIY SEO might not suffice.
Seeking a reliable local partner is recommended. While finding high-quality SEO services previously required extensive searching, even internationally, nowadays, a small online business in New South Wales can easily find reliable SEO-friendly web design services in Sydney, facilitating a local partnership and offering logistical advantages.
One actionable step is incorporating SEO considerations from the outset of website development. This approach helps establish a proper web design, simplifying and automating your on-site optimization efforts. Moreover, building your online store upon self-conceived concepts provides immense satisfaction, which is no small feat.
Focus on the UX on eCommerce design trends on holiday season
Regardless of your brand strategy, remember that user experience is paramount.
While a desperate customer might settle for your offering out of urgency, they are unlikely to return without a positive experience. Consider this: approximately 40% of profits stem from repeat customers. Therefore, prioritizing UX e-commerce design trends might be the only sustainable solution in the long run.
E-commerce theme
Selecting the right ecommerce theme is another crucial factor. While technically, any theme can be adapted for ecommerce using specialized plugins, opting for a purpose-built ecommerce theme offers simplicity, efficiency, and makes your e-store significantly easier maintenance.
However, even within the realm of e-commerce themes, numerous options exist. Therefore, thorough research and exploration of theme features are crucial before making a final decision.
With the holiday season rapidly approaching, time is of the essence. The digital landscape might move quickly, allowing for significant progress in a short period.
However, assuming instant success for all visual projects upon launch is unrealistic. Allocating time for adjustments, fixes, and upgrades is more reliable. Therefore, the earlier you embrace these ecommerce design trends, the better prepared you’ll be.