Celebrities Qi Yu Wu and Joanne Peh are pictured at the event.

Ferrero Rocher has opened its first Southeast Asia store, Pasticceria Ferrero, at Singapore’s Wisma Atria on Orchard Road. This unique boutique is the only one in the world and will be open for the holiday season.

A sneak peek before the official opening.

The shop offers a unique experience, allowing customers to personalize chocolate boxes with limited-edition Ferrero pralines available only during this special time of year.

Shoppers can create their own personalized gift boxes with limited-edition pralines exclusive to the boutique this holiday season.

Leonardo Perrone de Almeida, Marketing Director for Southeast Asia at Ferrero Asia, highlighted the brand’s rich history in the art of gift-giving. He shared, “Ferrero holds a special place in the hearts of Singaporeans as the leading chocolate brand. This year, we sought to bring a taste of our legacy and traditions to Southeast Asia.”

During the Pasticceria Ferrero launch, attendees witnessed Luca Dellapiana, a Ferrero Chef visiting from Italy, demonstrate the meticulous seven-step process of crafting each Ferrero Rocher praline. The demonstration showcased the detailed process: Carefully separating the wafer sphere halves and filling them with a velvety chocolate cream, placing a hand-selected hazelnut at the center, and then delicately joining the wafer halves to form the iconic spherical shape. The process continues with the wafer sphere being enrobed in chocolate tempered at precisely 45 degrees Celsius. It is then cooled to 29 degrees, creating the satisfying crunch and signature sheen. Finally, the praline is rolled in finely chopped hazelnuts and coated once more in tempered chocolate. After a brief chilling period, it is ready to be enjoyed.

Pictured are the ‘giant’ (left) and ‘mini’ (right) Rocherones. Both Rocherones and the Christmas pyramids (below) are limited-edition holiday offerings.

For the following four weekends, until December 1st, visitors to Pasticceria Ferrero can experience live demonstrations by Chef Dellapiana and Chef Alessandria Davide, also visiting Singapore for a limited period. Chef Dellapiana’s creations are a highlight at the boutique, including the limited-edition Christmas Rocherones. These are designed as oversized versions of the classic praline and filled with smaller treats. Also exclusively available for the Christmas season are the Christmas Pyramids.

A selection of the exclusive pralines offered solely during the holiday season at Pasticceria Ferrero.

The specialty pralines available only for Christmas include:

• Ferrero Tenderly White: a white chocolate praline featuring a hazelnut filling.
• Ferrero Capuccino: a crispy wafer treat with a smooth coffee center.
• Ferrero Tenderly Nougat: a milk chocolate praline with creamy nougat and a whole hazelnut.
• Ferrero Manderly: a crunchy hazelnut-coated delicacy, filled with a smooth hazelnut cream and an almond center.
• Mon Chéri: This praline, debuting in 1956, marked Ferrero’s entry into the world of boxed chocolates. Its recipe harmoniously blends dark chocolate, liqueur, and cherry. 
• Pocket Coffee: Introduced in 1968, this dark chocolate praline is filled with liquid espresso.
• Kusschen White: ‘küsschen’ translates to ’little kiss’; this is a white chocolate praline with a hazelnut filling.
• Kusschen Milk: a milk chocolate praline featuring a hazelnut filling.
• Kusschen Dark: a blend of milk and dark chocolate praline with a hazelnut filling.
• Raffaello: Introduced in 1989, Raffaello offers a whole almond nestled in a creamy filling, all encased within a crispy shell and dusted with coconut flakes.
• Ferrero Rondnoir: a dark chocolate-covered treat with a smooth filling and a center combining dark chocolate and hazelnut.

Ferrero also produces Nutella, Kinder, and Tic Tac. To read Peh and Qi’s perspectives on Ferrero Rocher and chocolate, click here.