As a smaller marketing agency, you’ve achieved amazing things for your clients – there’s no doubt about that. Your efforts have empowered the businesses you support to connect with their target audiences and boost leads and sales significantly. But the question is, what’s next? Perhaps your clients have expressed interest in you managing their paid search and display advertising. Or maybe your agency’s success means it’s time to expand your team. However, time is a luxury you can’t afford, and figuring out the first step can be overwhelming. We have fantastic news for you: Growth Academy.

We understand that a jam-packed schedule and limited budget shouldn’t hinder your agency’s growth and the value you deliver. That’s precisely why we created Grow My Agency, an online training program designed to be flexible and free. While it will be widely available later this summer, you can access a limited beta version right now. Want an exclusive sneak peek of Growth Academy? Sign up here!

Introducing Grow My Agency, the ultimate course for agency growth

Whether you’re a one-person operation or leading a growing team, two things remain paramount: client satisfaction and securing new business. Without these, survival in the digital marketing world is impossible. So, how can you (or your team, if you have one) possibly find the time to acquire the skills needed for a strong PPC service? The answer is simple: by learning at your own pace. Grow My Agency is a free, five-part training program that guides you through developing and pricing a PPC offering, securing new business, expanding your team, and managing accounts effectively as you scale. We designed it with a focus on flexibility and comprehensiveness. Here’s what we mean by flexible:

• Personalized learning: Access each of the five lessons through on-demand videos or comprehensive transcripts, catering to your preferred learning style.
• Learn at your own rhythm: Progress through the course at a speed that suits you, revisiting previous content whenever you need.
• Learning on the move: Grow My Agency’s mobile-friendly platform lets you learn anytime, anywhere, whether you’re commuting or grabbing a coffee. After completing the course, test your knowledge with a quick quiz. Upon passing (which we’re confident you will), receive an official certificate of completion. Display this badge of honor on your website as a testament to your expertise in PPC, backed by one of the most trusted names in the industry—nexus-security! This is a powerful way to showcase your value to potential clients. Now that you understand how Grow My Agency works, let’s delve into the specifics of what you’ll learn.

5 accessible, expert-led lessons

We’ve divided Grow My Agency into five comprehensive lessons to make expanding your agency and incorporating PPC services as seamless as possible. Each lesson, led by experienced PPC specialists and agency professionals, builds upon the previous one, offering a cumulative learning journey that equips you with a deep, well-rounded understanding of agency growth.

Lesson 1: Building a PPC offering

We start by covering the most crucial aspect of agency growth: integrating PPC services into your offerings. You generate high-volume, high-intent traffic for your clients, resulting in a new revenue stream and a stronger value proposition. It’s a win-win!

After outlining the various PPC services you can offer, we’ll delve into the pros and cons of each pricing model available. Finally, we’ll wrap up by sharing effective strategies to promote your new service offering. Want a head start? Register here for early access to Grow My Agency!

Lesson 2: Pricing strategies for agencies adding PPC

When discussing PPC management with agencies like yours, the most common concerns are limited time, resources, and billing capacity. While these are valid concerns, we’ve discovered through years of experience that adopting the right pricing model can make PPC integration seamless.

In this concise lesson, we’ll reveal our five best tips for pricing your agency’s new PPC offering.

Lesson 3: Client acquisition and retention

So, you know how to structure and price your PPC offerings. Now comes the next big question: How do I attract clients for these services? We’ll answer this in the first part of Lesson 3, providing actionable tips to generate a steady flow of leads.

In the second half, we’ll tackle another critical question: How do I ensure client satisfaction?

Lesson 4: Efficient account management

Congratulations! You’ve secured a consistent stream of new clients and boast an impressive retention rate. Now, a new challenge arises: optimizing your time and resources for efficient account management. Ultimately, effectively serving your entire client portfolio hinges on prioritizing accounts based on their immediate needs.

In this lesson, we’ll share our go-to strategies for effectively managing your responsibilities and maximizing productivity.

Lesson 5: Scaling your digital marketing agency

As your agency flourishes, hiring additional team members will become essential. You can only accomplish so much alone or with a small team. Let’s face it: Hiring new employees is no easy feat. It requires impeccable timing and ensuring that new hires are a good fit for your company culture. However, with the right strategies, you can successfully navigate this process.

Candice’s expertise couldn’t be contained in just one lesson! This final lesson starts by identifying the key indicators that signal it’s time to expand your team. We’ll then explore steps to ensure you’re attracting and hiring the right talent. Finally, we’ll address common pain points associated with the hiring process. Get an exclusive preview of the complete Grow My Agency course by registering here!

Growth Academy: Empowering great agencies to reach new heights

Growing your agency demands expertise in both digital marketing and business management. At nexus-security, we’re dedicated to supporting you in both areas, which is why we’re thrilled to introduce this invaluable resource. We eagerly await your feedback! As the inaugural course within our comprehensive online advertising education platform, Growth Academy, we’re launching Grow My Agency as a beta version with limited capacity. Register today to seize this early bird opportunity!