Source: Bloem. A flower arrangement created to complement the color palette of the room at Park Hotel, Farrer Park and reflect the elegance of the setting.
Modern customers are more challenging than ever, but expecting them to change is futile. This was the message from Sukri Kadola, founder and CEO of creative consultancy Bloem, during his presentation titled “Confessions of a Perfectionist and how he tamed the Bridezilla and other impossible customers.”
At the event on May 30th, he explained: “Customers today anticipate more from bespoke services, seeking personalized experiences tailored to their specific preferences. It’s our responsibility as vendors to guide clients, addressing situations in a way that benefits everyone involved, including our bottom line.”
“Ultimately, it’s about open communication, guiding the client through the process, outlining potential obstacles, and exploring practical solutions. Early identification of pitfalls and a collaborative approach are crucial.”
Source: Bloem. Kadola (center) participates in a skit illustrating a challenging customer call. “The audience experiences both sides of the conversation—a glimpse into a typical day of handling detailed inquiries. We encounter this quite frequently,” he shared.
Bloem’s clientele includes both brides and corporate entities. Kadola emphasized the significance of understanding and fulfilling each client’s unique requirements.
Regarding their work for Park Hotel, Farrer Park, a newly established hotel, Kadola noted, “We needed a comprehensive understanding of their space, including traffic flow, social areas, and the overall concept of their interior architecture and design.”
“Art Deco heavily influences the building’s design, incorporating elements such as parallel lines and recurring curves. Our material selection needed to harmonize with the bronze and dark steel accents complementing the sleek furnishings and polished surfaces. Earthy tones dominated the color scheme. Being a new hotel, we had the opportunity to establish a standard for the client.”
“We opted for vessels with a sheen to match the rustic, warm hues of the chosen blooms. Originality was paramount; the floral arrangements and their presentation needed to stand out from typical commercial hotels. We emphasized artistic interpretation and form. Thoughtful consideration went into crafting a unique aesthetic, which we believe provides Bloem with a competitive edge.”
Source: Bloem. A Chinese New Year arrangement at Park Hotel, Farrer Park.
In addition to weekly adornment of public spaces, Bloem oversaw the décor for three corporate events, a wedding, and holiday celebrations like Diwali, Chinese New Year, and Easter for Blue Jasmine, the hotel’s restaurant. The company’s clientele also includes other restaurants, banks, and healthcare providers.
Bloem is dedicated to conducting workshops for the Foreign Domestic Worker Association for Social Support and Training (FAST), an initiative announced during their 4th-anniversary event. “We recently launched a four-part floral arrangement course, with 22 domestic workers enrolled over the next three months,” Kadola stated.
Bloem’s personal concierge service debuted on the 30th. This pilot program assists customers in remembering significant dates like birthdays and anniversaries. Currently, thirty customers are enrolled.
Source: Bloem. A prominent flower arrangement for the Year of the Dog at Park Hotel, Farrer Park.
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Read about Bloem’s 4th anniversary announcements in WorkSmart Asia