The new Latitude series blends elegant design with enterprise-grade security, manageability, and dependability.
The Vostro line offers a balance of performance and style for small businesses.
Redesigned Precision workstations provide sleek, new choices for creative professionals.
OptiPlex business PCs have become more compact, faster, and more energy-efficient.
New Dell printing solutions grant one-stop access to various cloud-based services.
Rakesh Mandal, Director and GM of Client Solutions for South Asia & Korea at Dell, highlighted the company’s dedication to providing state-of-the-art products developed using user insights.
Dell has launched a new suite of end-user computing products designed to meet the diverse requirements of mobile and professional users globally. These solutions incorporate the latest computing technologies within stylish new designs, taking inspiration from Dell’s consumer product line. Developed in partnership with Microsoft and Intel, these systems come equipped with the new Windows 10 platform and either 6th Generation Intel Core processors or the newest Intel Xeon processors for mobile workstations, enhancing the overall user experience.
Dell has analyzed the evolving workplace landscape and customized its latest offerings accordingly. For instance, compared to a decade ago, 59% of employees now have less office space, and 50% check emails and answer work-related calls outside of traditional work hours. Dell believes that the rapidly changing workforce necessitates business investments in technology that empowers employees to work more efficiently, make better-informed decisions, and enhance their productivity and collaboration.
“2015 was an exceptional year for us, and we aim to maintain this momentum by continuing to meet our customers’ most critical computing needs,” shared Rakesh Mandal, General Manager of Client Solutions for South Asia and Korea at Dell. “We strive to deliver powerful and well-rounded products by combining industry-leading solutions.”
Foong Chee Ngiam, Chief Marketing and Operations Officer at Microsoft Singapore, added, “Microsoft aims to empower every organization and individual to achieve more. Windows 10 delivers a more personalized computing experience across devices with new features and seamless mobility. As of January this year, over 76% of our enterprise clients are actively piloting Windows 10, with over 22 million devices running the operating system across enterprise and education sectors globally. We are proud to partner with Dell to offer businesses in Singapore the familiarity of Windows paired with cutting-edge computing solutions, addressing the demands of today’s evolving workplace.”
Mandal stressed the importance of future-proofing Dell’s solutions by addressing evolving user requirements. He explained that customer input and research-driven workplace personas heavily influence their research and development efforts. “User experience is at the core of Dell’s design philosophy,” he stated during his presentation.
Mandal’s presentation introduced five distinct workplace personas: Desk-centric, Corridor Warrior, On-the-go Pro, Remote and Purpose-built. He then outlined the four categories of computing solutions catering to their specific needs. For example, while Desk-centric employees thrive with multiple large displays and efficient space utilization, Corridor Warriors require convenient, portable solutions enabling seamless transitions between workstations as they frequently move around the office.
Dell and Windows 10
Dell’s collaboration with Microsoft began in 2013 to leverage key features within Windows 10. Their latest devices are optimized for Windows 10, featuring Continuum, Office Mobile Apps, and Microsoft Edge, which allows users to annotate and share web pages. Windows 10’s built-in, enterprise-grade security safeguards businesses against modern cyber threats. Additionally, businesses can manage the frequency of their updates and customize functionalities for different employee groups.
“The future workforce is already here,” stated Sameer Tupaki, Head of Marketing for Intel Singapore and Malaysia. “We witness the daily transformation of teams becoming more mobile and collaborative, operating in borderless, high-performing environments. Intel technology is crucial to this evolution. Devices powered by 6th Gen Intel Core processors, built in partnership with Dell, deliver a impactful user experience for both work and leisure with an optimal blend of mobility and performance.”
Latitude: Designed to Impress
The Latitude 3000, 5000, and 7000 series have been completely redesigned with thinner and lighter profiles, exceptional efficiency, and powerful processing options. Dell drew inspiration from its XPS consumer line, resulting in a similarly sleek design and premium materials offering both lightness and durability across the commercial lineup.
Liow Yee Fong, Client Solutions Director for Malaysia and Singapore at Dell, clarified that Latitude and Vostro target distinct audiences. Latitude represents Dell’s commercial notebook line for corporate clients, while Vostro caters to small businesses, home offices, or companies with 10-20 employees who may not require the Trusted Platform Module (TPM) found in Latitude devices. TPM provides hardware-based data protection.
From left: The Dell Latitude E7270; the Latitude E7470; and the Latitude 3000 series (3570).
Vostro: Tailored for Professionals and Small Businesses
The Vostro portfolio suits both home and business use. The latest Vostro 14 3000 Series (3459) laptop runs on energy-efficient Intel processors with up to 6th Generation Core i7 performance, delivering up to nine hours of battery life for mobile professionals. It also features a durable, scratch-resistant cover.
The new Vostro 14 5000 Series notebook (5459) boasts an elegant Era Grey anodized aluminum finish and provides up to nine hours of battery life. For added security, it includes a fingerprint reader and Windows 10 biometric recognition for business users.
Precision Workstations Offer More Power
Redesigned for creative professionals and rigorously tested for compatibility with leading software applications, the new mobile workstations combine slimmer, lighter designs with vibrant displays, the newest graphics technology, new processors, and faster memory and storage options. Substantial updates have also been made to the entry-level Dell Precision tower solutions.
This portfolio offers configuration options like the new 6th Generation Intel Core processors, the first Intel Xeon processors designed for mobile workstations, and upcoming Intel Xeon processors from the E3-1200 product family. Advanced professional graphics from AMD and NVIDIA provide significant computing power and visual performance. New display options include the first PremierColor 4K Ultra HD displays with a 100% minimum Adobe RGB color gamut. Full HD and UHD options on its InfinityEdge display offer a virtually borderless viewing experience, providing a 15.6" display area within a relatively compact form factor. The mobile Precision family now also supports Thunderbolt Type C.
Huang Zhiwei, Business Development Manager of Client Solutions for Singapore Commercial at Dell, showcases the customized mounts available for OptiPlex desktops.
New OptiPlex Desktops Optimize the Workplace
The fully redesigned OptiPlex portfolio, marketed as the world’s most secure and manageable commercial desktops, changes perceptions of traditional desktops with its smaller, faster, and more energy-efficient micro form factor, small form factor, and mini tower designs. This refresh leverages Skylake processors, bypassing Haswell and Broadwell models, as explained by Huang Zhiwei, Business Development Manager of Client Solutions for Singapore Commercial at Dell.
Space savings are substantial compared to previous generations. The mini tower is 43% smaller than its predecessor, while micro desktops can save over 7,700 sq ft of workspace when replacing 10,000 legacy desktops. According to Huang, customers are mounting micro form factor systems behind monitors to create “pseudo all-in-ones”.
A new 3000/5000/7000 model numbering system simplifies product comparisons for customers. The updated portfolio includes:
OptiPlex 7040: A compact, enterprise-grade desktop offering premium management, security, and extensive expandability, including discrete graphics, dual hard drives, and triple display support.
OptiPlex 5040: A commercial desktop surpassing the 3040 in performance while maintaining security and manageability.
OptiPlex 3040: A business desktop providing security, manageability, and high performance at an accessible price point.
OptiPlex 24 7000 Series All-In-One (7440): A secure all-in-one with a sleek design, a 23.8" Full HD display, and an optional 4K Ultra HD display.
OptiPlex 22 3000 Series All-In-One (3240): An all-in-one delivering business-class performance and a new 21.5" Full HD display.
Dell Peripherals Enhance Productivity
As the leading monitor brand globally, Dell unveiled a new collection of CES Innovation Award-winning monitors. This includes an Ultra HD 4K OLED monitor and two new InfinityEdge monitors with virtually borderless displays and wireless monitor support.
The Dell UltraSharp 30 Ultra HD 4K OLED monitor is Dell’s first OLED display.
The Dell UltraSharp 30 Ultra HD 4K OLED monitor marks Dell’s first foray into OLED technology, bringing its advantages to creative professionals in color-critical fields such as graphic arts and photography. The monitor offers a remarkable typical contrast ratio of 400,000:1, delivering true black levels, coverage of industry-standard color spaces like Adobe RGB and DCI-P3, detailed Ultra HD 4K resolution, and an incredibly fast response time of 0.1ms.
Viktor Petrasek, Product Marketing Manager for Dell Displays in Asia, Pacific, and Japan, announced that the UltraSharp 30 will launch in Singapore this May for S$6,999. “We aim to introduce this premium technology to a new market segment by offering both an unprecedented price point and exceptional quality,” he stated.
The Dell UltraSharp InfinityEdge monitors feature the world’s first InfinityEdge displays with ultra-thin bezels on all sides. Designed with a complementary arm for greater adjustability and integrated cable management, this recipient of the 2016 CES Awards in Innovation and Eco-Design helps maximize workspace efficiency. Both the 27" Quad HD and 23.8" Full HD models offer exceptional screen performance, color accuracy, and connectivity options. “We’re enhancing productivity and creating a more immersive viewing experience,” Petrasek added.
A video posted by J Tang (@techtradeasia) on Feb 16, 2016 at 8:12pm PST
The Dell UltraSharp 24 Wireless monitor allows users to connect and manage content wirelessly from both a Windows laptop and an Android smartphone simultaneously using Miracast. Once connected, users can even control their smartphones using a connected keyboard and mouse. Petrasek revealed that the monitor will be available in the APJ region this April.
Dell offers a comprehensive accessory ecosystem to complete the user experience. The recently launched Dell Dock and Dell Thunderbolt Dock enable seamless integration of displays, mice, and external keyboards for business users. Both docks are equipped with the latest USB Type-C ports, supporting USB, DisplayPort, Thunderbolt, and power delivery through a single, slim-profile cable.
Dell Document Hub Streamlines Cloud Content Management
The Dell Document Hub manages content from multiple cloud sources.
As part of Dell’s end-to-end business solutions, the new H-Series and S-Series multifunction printers aim to address the online collaboration needs of businesses of all sizes.
With 64% of employees working remotely at least part-time and half of desktop users incorporating other devices into their workflow, complete printer connectivity has become a necessity for modern offices.
The new H-Series printers (models H625cdw, H825cdw, and H815dw), also known as cloud printers, support the Dell Document Hub app. This app provides users simultaneous access to various cloud storage platforms, including Dropbox, Box, Google Drive, Salesforce, and Evernote, simplifying document sharing and printing. Office-based employees can access the Document Hub directly from their printer or PC, while remote employees can utilize the app on their mobile device or PC. These printers are perfect for small businesses and executive offices due to their easy Wi-Fi setup, ideal for SMBs and micro-businesses with limited IT support.
A video posted by J Tang (@techtradeasia) on Feb 16, 2016 at 8:26pm PST
* Based on Mobile Mark 14 battery life testing conducted by Dell Labs in January 2015. The tested system configuration included a 5th Generation Intel Core i5-5200U Processor, NVIDIA GeForce 820M 2 GB DDR3 dedicated graphics, 4 GB DDR3L system memory, 500 GB HDD, HD Anti-Glare LED-Backlit display, and a four-cell 40 WHr battery. Further information about this testing is available at www.bapco.com
** Source: NPD DisplaySearch Quarterly Desktop Monitor Shipment and Forecast Report (2013 and 2014)
*** Skylake refers to the 6th generation Intel Core processor microarchitecture, launched in August 2015 as the successor to the Broadwell microarchitecture. Broadwell is Intel’s codename for the 14-nanometer die shrink of its Haswell microarchitecture. Haswell represents the codename for a processor microarchitecture developed by Intel, announced in June 2013.