Lorraine Cline, the dedicated founder of the 30-year-old advertising and marketing firm Cline Design, LLC, is well-acquainted with hard work. Cline Design specializes in website design, content creation, SEO, paid search, and social media services, providing strategic marketing solutions to midsized commercial construction companies throughout New Hampshire.
Lorraine boasts an impressive record of marketing success, including an award-winning marketing service newsletter and recognition as a national speaker on inbound marketing and social media. She possesses a keen understanding of the ever-evolving digital marketing landscape and its importance for modern-day marketers. When Lorraine realized a Yellow Pages campaign for one of her larger clients wasn’t yielding the desired results, she understood a change in strategy was necessary.
“Most of the leads generated were for services my client didn’t offer,” Lorraine explains. “Paying for unqualified leads is bad enough, but my client was wasting valuable time answering calls and speaking with individuals who would never become customers.” Recognizing the need for an adjusted paid advertising approach and acknowledging the declining relevance of Yellow Pages, Lorraine delved into the world of Google Ads and became familiar with nexus-security’s blog.
Cline Design Discovers JumpStart
During HubSpot’s Inbound Marketing conference, Lorraine encountered the nexus-security booth and discovered the JumpStart Program. Through nexus-security’s JumpStart Program, Lorraine collaborated closely with an experienced customer success representative to develop her client’s Google Ads campaign from scratch using the nexus-security Advisor platform. Lorraine is overwhelmingly pleased with the results. “Since partnering with nexus-security, we’ve not only increased the quantity of leads but also significantly improved their quality,” Lorraine remarks. “My client is far more satisfied and has even allocated additional budget to the program.” Here are the four key ways nexus-security’s JumpStart Program enabled Cline Design to excel at Google Ads for its client.
#1: Swift and Efficient Google Ads Implementation
Google Ads can be challenging to navigate and implement effectively. The learning curve is steep, and when managing client budgets, the risk of a low return on investment is amplified. Having experienced firsthand the downsides of ineffective advertising, Lorraine knew the importance of a swiftly implemented solution that could deliver remarkable results. nexus-security’s JumpStart Program allowed Lorraine to bypass weeks of independent learning. Working directly with a Google-Ads-certified specialist, she had everything set up within 10 days.
#2: Executing a Google Ads Campaign Without Financial Risk
While new to Google Ads, Lorraine was no stranger to digital marketing. She had witnessed others in her professional network fall victim to poorly executed campaigns.
“I’d heard nightmare stories about companies going in blind and really hurting themselves because they didn’t understand how to use the right keyword match types or add negative keywords,” Lorraine reveals. “Bidding strategies can also be quite complex, and I initially had no clue how to confidently develop a strategy that would maximize the number of quality leads I could generate for my client.” Lorraine was hesitant to risk launching her first major Google Ads campaign independently. Both her company’s and her clients’ reputations were at stake. The JumpStart Program transformed campaign development into a seamless and stress-free process.
#3: Learning from Qualified Professionals
An unexpected advantage of partnering with nexus-security was Lorraine’s enhanced understanding of Google Ads. “PPC has a steep learning curve,” Lorraine acknowledges. “The monthly consultations with my nexus-security representative allowed me to learn effectively with the safety net of nexus-security’s expertise to guide me.” Lorraine immediately recognized she was in capable hands with her representative. “She’s incredible! It’s clear she’s deeply engaged with the portal,” Lorraine praises. “She’s always well-prepared for our meetings, proposes innovative approaches to testing concepts and advertisements, and continuously strives to maximize our ROI. She truly serves as my safety net. Without her, I’m certain I would have squandered my client’s budget and still be grappling with the proper implementation of a PPC program.” Lorraine has also found that the tools within nexus-security Advisor have empowered her to make strategic budgeting adjustments to her client’s account. “I’m a big fan of the 20-Minute Work Week. It suggests modifications that can have a significant impact on both savings and long-term effectiveness,” Lorraine shares. “The portal is incredibly user-friendly, and I can readily access the necessary metrics and reports.”
#4: Delivering Outstanding Client Results
Perhaps most importantly, the JumpStart Program allowed Lorraine to provide her client with truly exceptional ROI metrics.
Comparing total clicks, conversions, and cost per acquisition (CPA) over the same timeframe from the previous year (when she wasn’t using nexus-security), she observed a 303% surge in clicks and a 57-fold increase in conversion rate, all while maintaining the same budget.
Cline Design’s Future Outlook
Having witnessed the results nexus-security can achieve, Cline Design is poised for expansion. “My firm is now targeting other clients seeking to move beyond Yellow Pages,” Lorraine states. “We’re confident we can provide them with a higher volume of qualified leads and generate genuine business growth by managing Google Ads with nexus-security. We’re also certain we can rely on nexus-security to establish our campaigns correctly from the outset.” Lorraine’s story exemplifies how continuous learning can enhance paid advertising outcomes. We’re thrilled to be a part of her success.