What’s better than a lead for a lead generation marketer?
That’s right, a free lead! When I discovered a simple strategy to convert Facebook page visitors into leads without spending a dime, I was ecstatic.
This article will guide you through setting up a Facebook lead form and pinning it to your business page. Prepare to be amazed; securing free leads on Facebook is surprisingly straightforward!
Traffic is Key to Generating Free Leads
Facebook’s news feed and advertising transparency have undergone significant changes in recent times. Recall Mark Zuckerberg’s announcement post:
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” This might seem alarming initially, but the keyword is less – Facebook won’t eliminate revenue from advertisers; they’ll prioritize quality over quantity for business pages. Therefore, creating meaningful content and fostering engagement on Facebook is more critical now than ever.
Generating Free Leads on Facebook
By sharing engaging content, you’ll grow your organic reach and attract more visitors to your Facebook business page. This influx of traffic presents a golden opportunity to convert them into free leads. Think of your Facebook business page as your website’s homepage. You wouldn’t leave your homepage without a clear call to action, right?
However, navigating through the current information tabs and recent posts on your business page can be a long and winding road to conversion. That is, until you harness the power of your pinned post!
8 Easy Steps to Your Pinned Lead Ad on Facebook
While this might seem like a lot of steps, trust me, it only takes about 10-20 minutes. That’s a small price to pay for a stream of free leads!
Step 1: Find Your Forms Library
Go to your Facebook page, select “Publishing Tools,” and then click on “Forms Library” in the left sidebar:
Step 2: Create Your Lead Form
Begin with the content section: name your form, add an introduction, and list your questions. Remember to include your privacy policy and a link to your thank you page.
Step 3: Review Your Settings
After completing the content section, review your settings. You’ll need to change the form configuration settings from “restricted” to “open” to proceed:
Congratulations, your form is ready!
Step 4: Create Your Campaign
Go to Ads Manager and create a new lead generation campaign:
Step 5: Set Up Your Campaign
You don’t need to specify targeting or modify the default campaign settings because your ad will only appear in your pinned post position. However, to ensure this remains a free strategy, configure your campaign with the following:
- Daily budget: $5
- Schedule: Set the end date to 24 hours after you publish the campaign.
This ensures you’ll spend a maximum of $5 because the campaign needs to be reviewed before being paused.
Step 6: Hit Publish!
Publish your campaign and locate your ad post under Page Posts:
Choose the correct ad post and click “Publish” in the dropdown menu.
Step 7: Pin Your Post
Next, go to your business page and pin your new post.
Step 8: Pause Your Ad Campaign
Lastly, return to Ads Manager and pause your campaign.
See the Results
Want to see this strategy in action? Check out our Facebook page:
After your pinned post is live, monitor and download new leads from the Forms Library within Publishing Tools.
Pinned Lead Ads: Your Free Lead Generation Solution
In just eight steps, you can combine the conversion power of Facebook lead forms with the prime visibility of your pinned post to generate free leads. What’s not to love? Here are three final tips to maximize this often-overlooked tactic:
- Double-check that your form settings are set to “open.”
- Pause your campaign after completing the first seven steps.
- Refresh your creative and offer regularly.
Want to boost your Facebook advertising leads even further? Get a free Facebook Performance Report and discover optimization opportunities in just 60 seconds!