Creating and selling WordPress themes has become a lucrative business, with some developers earning impressive six-figure incomes annually. However, as the market becomes more saturated, it’s increasingly challenging to make your themes stand out. One effective way to differentiate your themes and capture the attention of potential customers is by showcasing them with stock video. This article will explore how incorporating stock video can boost your WordPress theme sales.
Utilizing Stock Video in WordPress
If you’re unfamiliar with stock video, I highly recommend taking a moment to read an introduction to stock video before continuing with this article. Regardless of whether you’re designing a video-focused theme or a more general one, your WordPress theme will likely offer video functionalities to users. To effectively promote and sell your theme, it’s crucial to make it visually appealing by incorporating visuals, colors, and text that allow customers to envision their finished website, both in the theme demo and the actual theme itself.
Where to Implement Stock Video in WordPress
Let’s delve into three specific use cases and areas where stock video footage can significantly enhance your marketing efforts and benefit your theme.
Video Tutorials: Boosting WordPress Sales with Stock Video
Video content is a powerful tool for driving traffic to your website or landing page, ultimately contributing to increased theme sales. For example, you could create a product video or explainer video for your landing page, providing users with valuable tips on maximizing your theme’s features. Consider a tutorial integrated within the theme’s live preview, utilizing screen recordings interspersed with engaging stock video clips.
Video Backgrounds
If your theme supports video backgrounds, incorporating stock video footage can elevate your product presentation. Unlike static colors, patterns, or images, stock video introduces captivating movement to your theme. Since the background occupies a significant portion of the screen (real estate), this dynamic element will undoubtedly capture attention. Online stock video platforms offer an extensive selection of royalty-free stock videos. With a little exploration, you’re bound to find visually stunning footage! A strategic approach involves utilizing tastefully understated stock footage that enhances your website’s aesthetic without overshadowing the text.
Placeholders
When exploring WordPress themes online, it’s common to encounter themes relying on dull placeholder images for their video pages, carousels, and blog posts. Failing to demonstrate the theme in action is a surefire way to deter potential customers. This is where stock footage truly shines. Breathe life into your theme by populating all placeholders with captivating stock footage. For instance, “Vlog,” a highly-rated video theme, effectively utilizes placeholder videos featuring beautiful stock footage.
Take a look at the theme examples provided here. Now, imagine those themes stripped of their compelling stock video, replaced with generic graphics stating “insert video here.” The result would be undeniably bland and uninspiring. Integrating stock video into your WordPress theme is an effective strategy for attracting more buyers and boosting your sales!