It’s said that approximately seven million blog posts go live daily. In such a crowded space, how can you make your work stand out? What actually constitutes a good blog? Excellent blog posts require engaging, high-quality content. To achieve this, many individuals employ content writers from businesses like Compose.ly to craft unique material that attracts more visitors to their websites. Combining excellent content with diverse post formats broadens your reach. Moreover, the content needs to resonate with a wide range of readers visiting your site. In this article, we’ll delve into blogging trends and learn how to create a blog content strategy checklist. This ensures your site doesn’t get lost in the sea of content and helps your blog post ideas hit the mark.

Continue reading for essential blog content strategy elements for your business.

Enhancing Value With Each Post: Your Blog Content Strategy Checklist

Simply rehashing existing online information won’t likely gain you traction or popularity. Let’s explore how to craft content that stands out by providing value.

• Unique Perspective: Consider offering an “unpopular opinion” or a “hot take” on a topic. If you aim to spark debate and get people talking, this can be a great way to build some attention.
• Practical Advice: If you’re presenting “how-to” guides or similar informative content, why not offer actionable advice? Share practical tools that your readers can utilize.
• Easy-to-Digest Content: Avoid convoluted writing; instead, keep it simple, straightforward, and easily digestible. This shift towards easily consumable information is one reason for the rising popularity of video and audio content, as the brain processes visuals faster.
• Personality Injection: Content that resonates tends to have a clear voice, aligning with a brand’s tone or reflecting your personality.
• Search-Driven Content: If search engines are a primary source of traffic, crafting content that people actively seek is wise. Tools like Ubersuggest or Google’s keyword tools can aid in this research. Writing “10 reasons why I don’t like to eat bananas before 11 am” probably won’t attract much traffic as few people search for related content.

Understanding content strategy and its components reveals that a diverse “marketing mix” increases your likelihood of creating a format that resonates with potential readers.

Content Types to Embrace For Your Blog

Encountering a blog filled with walls of text can be instantly off-putting. The evolution of the internet and shrinking human attention spans means most people anticipate bite-sized, easily digestible content. The dreaded “wall of text” is something most brands strive to avoid in their blog content strategy.

Infographics: A Blog Content Strategy Checklist Essential

You’ve likely encountered countless infographics. They offer a quick, accessible way to consume information, contributing to their popularity among marketers and brands.

Numerous free tools, including Canva, are available for creating infographics. With simple infographic templates, you can present round-ups, quotes, or statistics.

One significant advantage of infographics is their viral potential. Studies show them to be among the most shared content formats. Harnessing social media’s power, well-crafted infographics can garner thousands of shares.

Video Content

Projections suggest that 82% of all consumer internet traffic will eventually revolve around video.

In most niches, neglecting video means missing an opportunity.

Video content can take various forms: product reviews, how-to guides, and virtually anything imaginable can transform into engaging visual content with the right tools.

Video making tools are now readily accessible. You don’t need professional filmmaking expertise to create engaging and useful videos. Pre-designed video templates or video editors are valuable assets for producing high-quality content effortlessly. Even modern smartphones can film in high definition. A little practice allows you to craft professional content that connects with your audience.

Lists: A Staple in Your Blog Content Strategy Checklist

People adore lists.

Lists simplify complex information and aid in organizing thoughts. They align with our earlier point about “digestible” content.

As a content creator, you likely already maintain a thinking about lists that could interest your audience. Practically any topic can be transformed into a list, whether “Top 10” compilations, “7 reasons why” explanations, or engaging lists in video or text format.

List-based content provides another shareable resource, making it more likely for readers to share if it resonates.

Case Studies

Among blog post types, case studies are exceptionally useful.

A well-crafted case study combines must-have content elements (posts, visuals, text, and audio) while providing readers with actionable, relevant business advice. They should be data-driven, offering valuable insights. Remember our emphasis on actionable tips for your audience.

For those aiming to create “how-to” content, a case study provides an excellent platform to give viewers practical insights into your skills.

Case studies showcase project results, lessons learned, and establish your authority within your niche.

Presentation is crucial to a case study’s success, and easily digestible visual content is appreciated. Venngage offers simple templates for presenting case studies effectively.

Podcasts

Similar to video content, creating audio content has become significantly easier in recent years.

Free software like Garageband or Audacity, coupled with a decent microphone, provides a solid foundation for your audio platform. You even gain the opportunity to publish your podcast on Apple’s Podcasts app, reaching a new audience.

Some companies will transform your written posts into audio, allowing people to listen instead of reading. While this might seem like catering to laziness, it’s more about convenience. Audio content allows listening while running, driving, or even before sleep.

The Eventbrite blog is a prime example of an early adopter of “listen to this post as a podcast” technology.

“Complete Guides”: Your Blog Content Strategy Checklist Must-Have

When brainstorming initial blog post ideas, you might identify broad keywords and categories.

For instance, a blog about puppies might consider the keyword “how to train a puppy.” This is a highly competitive keyword; targeting it from an SEO perspective and providing readers with a comprehensive resource requires a “complete guide.”

“The complete guide to training a puppy” is a promising title that necessitates rich, extensive content to meet reader expectations.

Some topics don’t justify a “complete guide.” If you’re addressing a single aspect of puppy training, a full-blown guide might be excessive.

While lengthy content still needs to be easily digestible, aiming for a comprehensive “full guide” increases the likelihood of attracting backlinks and attention. SEO expert Neil Patel’s This guide suggests that content exceeding 2,500 words tends to garner more backlinks, a crucial ranking factor in Google.

Summary – Implementing Our Tips for Excellent Post Writing

A well-defined blog content strategy ensures a balanced marketing mix and content relevant to your readership.

It shouldn’t be about publishing whatever comes to mind. Be deliberate, considering how your audience consumes content. Offer them something immersive for daily life and easily digestible pieces for those spare minutes on public transport.

A successful blog strategy provides natural and engaging interaction opportunities for your audience.