Earlier this week, while exploring Google search data insights, we discovered a growing number of users seeking information about the Google Ads Certification program:

This surge in interest is likely driven by a rebranding of Google’s partner program and adjustments to the Google Ads (formerly Google AdWords) certification process, including new eligibility requirements. Similar to the demand for free Google Ads videos observed recently, not all of Google’s support resources are immediately useful. This applies to the documentation for the Google Ads certification program as well, potentially contributing to the increased search traffic. This post aims to simplify and present key information about obtaining Google Ads certification, along with practical advice beyond what’s available in Google’s help materials. We’ll cover a range of AdWords certification topics in an FAQ format, including:

• Different Google Ads Certification Types
• Pursuing Individual Google Ads Certification
• Obtaining Google Ads Partner Certification
• Google Ads Certification Costs
• Taking the Google Ads Certification Exam
• Available Google Ads Certification Courses
• Tips and Resources for Google Ads Certification

Different Google Ads Certification Types

It’s crucial to differentiate between the individual and company certifications offered by Google.

• Individual Google Ads certification requires passing two exams (more details later).
• Company (or professional/partner) Google Ads certification requires a qualified individual linked to your MCC (My Client Center) account and a minimum managed spend of $10,000 within your Google Ads MCC account over 90 days.

Should I Get an Individual Google Ads (AdWords) Certification?

Before pursuing Google Ads certification, ask yourself if it aligns with your goals. If your aim is solely to learn Google Ads, the certification might not be the most efficient use of your time and effort. Some covered topics might not be essential for your success, such as aspects irrelevant to your focus on B2B lead generation. With a $100 budget and a focus on maximizing educational value, consider Brad Geddes’ Advanced Google Ads or David Szetela’s Pay Per Click Marketing an Hour a Day. For those willing to invest more, training programs like PPC Blog and Certified Knowledge offer significant value. And of course, exploring pay-per-click software options is always an option. However, two scenarios highlight the certification’s potential value:

• PPC Specialists: This credential can be advantageous for PPC specialists. As a core focus with potential for future career growth, having the certification can make your profile stand out when applying for positions. While not the sole deciding factor, it can be a beneficial filter for potential employers.
• Independent Consultants or Freelancers: The certification can enhance your credibility when seeking clients. Some clients might be impressed by the certification, while others view it as a bonus, signifying your familiarity with the Google Ads interface. Regardless, it adds value and justifies the time investment and minimal cost.

Need help studying? Get our free study guide here: PPC 101: A Beginner’s Guide to PPC

Should I Get a Google Ads Partner Certification?

Generally, if you’re considering this question and already manage a minimum spend of $10,000 over 90 days, the answer is “yes.” Avoid allocating a PPC budget solely for qualification. However, if you already meet the criteria, it’s beneficial to have an employee (or yourself) obtain individual certification and then pursue partner certification. When selling PPC management services, this serves as a trust signal for potential clients. Additionally, your company gets listed in Google’s certified partners database, which can generate leads from individuals searching the database with specific criteria.

How Much Does Google Ads (AdWords) Certification Cost?

The effective cost is $100, covering the two required exams (one basic, one advanced) for individual certification. If you aim for company certification with a qualified employee and manage $10,000 over 90 days, the cost is essentially zero, requiring only signing up.

How Do I Sign Up to Take the AdWords or Google Ads Certification Exam?

While Google’s help documentation explains the process, finding the relevant information can be challenging. Here’s a breakdown: Select the scenario applicable to you for exam-taking instructions.

A. Purchasing an exam (no Testing Center account)

1. Access your Google Ads Certification Program Account:
   • Log in at http://www.ads.google.com/professionals/account_. Locate your Candidate ID in the “My Exams” tab.
   • Click Take This Exam, directing you to the Google Testing Center at http://google.starttest.com/_. (You can choose your preferred language from the drop-down menu.)
2. Navigate the Google Testing Center:
   • Click Create an account now
   • Fill in all required fields
   • Click Submit
3. Proceed with exam purchase:
   • Click Purchase Test.
   • Select Buy for your desired exam(s).
   • Click Place Order.
4. Finalize your purchase:
   • Choose your preferred checkout method and complete the purchase.
   • Click Continue with Purchase
   • Verify the information and click Place Your Order
   • Review your order confirmation (receipt) and consider printing it.
5. Activate and start your exam:
   • Click the link to activate your online products or access your account.
   • On your profile page, enter your Candidate ID (obtained in step #1) and click Save.
   • Activate your exam by accepting the terms and conditions.
   • Click Start Online and follow the prompts. (You’ll need the separate Testing Center Browser. Select your exam language from the drop-down menu.)

B. Purchase an exam (existing Testing Center account)

1. Start at your Google Ads Certification Program Account:
   • Log in at http://www.ads.google.com/professionals/account.
   • Find your Candidate ID in the “My Exams” tab.
   • Click Take This Exam to access the Google Testing Center at http://google.starttest.com/_. (Choose your preferred language from the drop-down.)
2. Access the Google Testing Center:
   • Enter your login credentials and click Sign in
   • Click Purchase Test
   • Select Buy for your desired exam(s)
   • Click Place Order.
3. Complete the purchase process:
   • Select your preferred checkout method and proceed.
   • Click Continue with Purchase
   • Review information accuracy and click Place Your Order
   • View and consider printing your order confirmation (receipt).
4. Activate and begin your exam:
   • Click the provided link to activate your online products or access your profile page.
   • For first-time GCP exam purchases, you’ll be prompted to enter your Candidate ID (from step #1) on your Profile page.
   • Click Start Online and follow the instructions. (The exam requires the Testing Center Browser. Choose your exam language from the drop-down.) For Google Ads voucher holders, instructions are provided in the help document.

Is There a Google Ads Certification Course?

Currently, the primary learning resources are Google’s help materials, which should adequately prepare you for the exam, especially with their text and video content. If you prefer live Google Ads learning, Brad Geddes offers Google Ads Seminars for Success, although these sessions are generally more advanced and not specifically designed for passing Google Ads certification tests.

Google Ads Certification Tips & Study Aids

PPC Hero offers a helpful post with five tips to pass PPC certification exams, including valuable advice like taking notes from help materials and allocating sufficient preparation time. Here are some additional tips:

• If familiar with Google Ads, focus on less familiar areas within the account (e.g., billing, less frequently used ad types). Avoid overconfidence, as the interface is extensive, and you might not have experience with every aspect.
• Print out your Google Ads certification notes as the new test format likely blacks out your screen during the exam (unlike the previous format).
• Apply test-taking strategies as you would for any exam. Since you can revisit questions and they’re multiple choice, avoid dwelling on a single question for too long. Mark an answer and flag the question to return to later.
• Stay calm! With adequate preparation, you’ll have ample time to complete the exam. Even with limited Google Ads experience, thoroughly studying the material makes passing achievable. For exam preparation, the primary resource you’ll need is the Google Ads learning center materials: http://ads.google.com/support/aw/go/learningcenter. Make sure to review both the text and video content relevant to your chosen exam.