This article explores top email marketing services that rival Mailchimp, making it a perfect resource for those seeking a change.

Mailchimp has captured the hearts of many email marketers with its user-friendly interface, a wide range of features, and, of course, its charming chimpanzee mascot. The platform’s popularity is evident as it facilitated the sending of over a billion emails on Black Friday alone last year.

Mailchimp’s regular publication of insightful data about how marketers utilize its platform, along with their impactful advertising campaigns, contributes to its widespread appeal. However, despite its impressive reputation, Mailchimp might not be the perfect fit for everyone. If you’re seeking an email solution that doesn’t involve primates, numerous options are available. Here are six of the best alternatives to Mailchimp.

For years, small business owners and budding entrepreneurs have relied on Mailchimp’s free and budget-friendly premium plans. This focus on affordable solutions for simple email marketing is why we’ve curated this list of email marketing tools with free and low-cost premium plans.

Mailchimp Alternatives For Simple Mailing

The top alternatives to Mailchimp often share many of its features, such as Segmentation, A/B Testing, Automation, Analytics, Custom signup forms, Personalization, and support for Large subscriber counts. Therefore, this guide focuses exclusively on Mailchimp alternatives that provide all these advantages.

SendX

SendX is an Intuitive, Affordable, and Feature-rich Email Marketing Software designed for both marketers and business owners. It takes pride in providing marketers with one of the industry’s most user-friendly interfaces. Additionally, it offers unlimited email sends with all plans, robust automation capabilities, 24/7 live support, and exceptional email deliverability.

Over 3000 companies globally rely on SendX for their Email Marketing needs. You can try it risk-free with their 14-day free trial (no credit card needed). Paid plans start at $7.49/month. SendX simplifies email design with its drag-and-drop editor (no coding knowledge required) and allows customers to expand their email lists using forms and pop-ups.

Seamless integration is another strength of SendX, with compatibility for applications like Zapier, WordPress, Upscribe, SumoMe, Slack, WooCommerece, Medium, Getsitecontrol, Thrive Leads, Optin Monster, Stripe, PayPal, Facebook, Google Analytics, Click Funnels, Instapage, and many more.

MailerLite

This user-friendly newsletter tool offers a robust free plan. Free users can leverage automated marketing campaigns, utilize segmentation for more targeted campaigns, and gain valuable insights into every email with A/B testing. It also simplifies the process of integrating surveys into emails. Furthermore, MailerLite integrates seamlessly with various website platforms and marketing tools, including industry giants like WordPress and WooCommerce.

However, it’s important to note that MailerLite lacks advanced functionality, even in its premium version. The ability to personalize content and create automated workflows is limited. Additionally, its email template library is relatively small compared to other options on this list.

Despite these limitations, MailerLite’s free plan remains generous, allowing for up to a thousand contacts or 12,000 emails per month. With pricing options ranging from Free to $10, $15, $30, and $50 per month, MailerLite stands out as one of the best Mailchimp alternatives for businesses with limited budgets and basic email marketing needs. However, if you need to create complex automated customer journeys, exploring other options on this list might be beneficial.

GetResponse: A Strong Contender For Simple Mailing

GetResponse mirrors many of MailChimp’s features, including a drag-and-drop email composer, autoresponder campaigns, and comprehensive list segmentation. However, while MailChimp prioritizes simplicity, GetResponse broadens its feature set to encompass a landing page builder, exit intent pop-up, and a fully functional CRM system.

This doesn’t imply that GetResponse is difficult to use; navigation remains straightforward. However, if you’re seeking an all-in-one email platform, GetResponse can go head-to-head with virtually any other standalone solution on the market. Watch the video above for a closer look at the landing page builder in action.

AWeber: A Trusted Name in Email Marketing

AWeber is among the oldest and most respected names in email marketing. All its plans empower users to send unlimited emails, build automated customer journeys, utilize advanced segmentation for targeted campaigns, and access in-depth analytics. Users also benefit from a vast library of over 700 email templates and 6,000 stock images.

AWeber further enhances its offering with dozens of integrations with popular tools like WordPress, WooCommerce, Shopify, and PayPal. It even has a dedicated “AWeber for WordPress” plugin that streamlines subscriber growth.

Despite its strengths, AWeber has two minor drawbacks. Firstly, many of its templates appear outdated, requiring users to invest some time in finding suitable ones. Secondly, simultaneously including or excluding multiple segments from a single newsletter isn’t possible.

Omnisend: Designed for Ecommerce

Omnisend enjoys a reputation as one of the highest-rated email marketing platforms on Spotify. The reason is clear: it’s an email and SMS marketing platform tailored specifically for e-commerce businesses. This means every feature focuses on boosting conversions for increased sales or enhancing brand engagement. It achieves this through user-friendly email builders, signup forms for contact collection, flexible segmentation, and, most importantly, potent automation.

Omnisend empowers businesses to connect with their audience through multiple channels, including SMS, web push notifications, and more. This makes creating promotional campaigns like limited-time offers, discounts, holiday sales, and more incredibly easy. However, it truly shines when it comes to automated campaigns such as welcome emails, cart abandonment reminders, and order confirmations. These can significantly drive sales and only require a one-time setup. Omnisend seamlessly integrates with major e-commerce platforms like Shopify, BigCommerce, WooCommerce, and others. It also connects with popular tools like Zapier, Gorgias, and Yotpo.

Sendinblue: The Comprehensive Solution

• Features: Sendinblue emerges as a strong contender with its intuitive design and a comprehensive toolkit that includes email campaigns, SMS marketing, and automation.
• User Experience: Renowned for its user-friendly interface, Sendinblue makes creating and managing campaigns straightforward, even for beginners.
• Pricing: It offers a free plan with basic features, while its paid plans remain competitively priced, making it an excellent choice for small businesses.

Constant Contact: A Reliable Veteran

• Features: As one of the industry’s veterans, Constant Contact impresses with its robust tools for email marketing, event management, and seamless social media integration.
• User Experience: It boasts an intuitive interface, though it may have a slightly steeper learning curve compared to some others.
• Pricing: While it lacks a free plan, the starting price offers a comprehensive feature set suitable for most small to medium-sized businesses.