Abu Dhabi Islamic Bank (ADIB) and Rotana, a hotel management company, have teamed up to introduce the ADIB Rotana Rewards Exclusive Card. This card allows members to earn Rotana Rewards points and enjoy special benefits whenever they use it for purchases.
Source: ADIB. From left: Sarvesh Sarup, Global Head of Retail Banking, ADIB, and Omer Z. Kaddouri, President and CEO Rotana.
This card is the first of its kind in the Central Eastern Europe & Middle East and Africa (CEEMEA) region to be co-branded with a hospitality company and developed by a local issuer. It’s also the first globally from an Islamic bank. Working alongside the existing Rotana Rewards Exclusive program, the card unlocks various Rotana benefits, including complimentary hotel stays and dining offers at over 50 Rotana hotels and resorts, along with more than 250 restaurants within the region.
Cardholders accumulate Rotana Rewards points with every purchase made using their ADIB-Rotana card. The earning structure is as follows: two Rotana points for every AED1 spent at Rotana properties, one point per AED1 spent within the UAE, and three points for each AED1 spent internationally. Additionally, clients receive a welcome points bonus upon activating their ADIB Rotana Rewards Exclusive covered card.
Sarvesh Sarup highlighted the partnership’s value, stating: “This collaboration between Rotana and ADIB unites two leading UAE brands that share a commitment to customer satisfaction and a rapidly growing international presence. The card is designed to provide exceptional value to customers in terms of lifestyle and financial advantages from both partners. Adhering to international best practices, the card offers customers the benefits of global contactless payments and special recognition within ADIB’s expanding merchant network. We are eager to collaborate with Rotana to ensure the new card remains at the forefront of innovation and value.”
Omer Z. Kaddouri, President & CEO of Rotana, expressed his enthusiasm about the partnership, stating: “The launch of this co-branded hospitality card exemplifies Rotana’s tradition of innovation and industry leadership. The ADIB Rotana Rewards Exclusive Card offers unparalleled value to customers, who can now enjoy an array of benefits and special services. This first-of-its-kind product in the region will allow Rotana to deliver more engaging guest experiences and further strengthen loyalty within our customer base.
“As organizations with roots in Abu Dhabi that have achieved global recognition and presence, Rotana and ADIB share fundamental values and a dedication to our customers. We believe the ADIB Rotana Rewards Exclusive Card is just the beginning of a long and mutually beneficial partnership.”
The card comes with additional travel and lifestyle perks, including unrestricted airport lounge access, concierge services, discounts on rental cars, and premium offers for shopping, dining, and travel. The annual fee for the new ADIB Rotana rewards co-branded card encompasses all benefits of the Rotana Rewards Exclusive program, such as extended checkout times, discounted hotel rates, and dining discounts.
The Rotana Rewards Exclusive program offers various privileges, including late check-out options, VIP treatment, upgrades, complimentary dining, points accumulation when dining at Rotana food and beverage outlets, discounts on room rates, and miles with partner airlines.