To achieve outstanding results with digital marketing in 2024, Facebook will likely be a key part of your strategy. Facebook is a proven advertising leader, boasting more than 3 billion monthly active users and often delivering the highest ROI compared to other social media platforms.
However, maximizing your Facebook ad success in 2024 requires staying current. This means adapting to platform trends and capitalizing on emerging opportunities, not just using trendy slang.
The Facebook ads landscape is constantly changing. Audience preferences shift, new strategies appear, algorithms are refined, and new tools are launched. Failing to keep up with these developments can quickly leave you lagging behind competitors.
But don’t worry, we’ve got you covered.
To stay ahead of the game and develop a highly successful Facebook ad strategy in 2024, we’ve put together:
- Four important Facebook ads trends to monitor this year
- Five expert tips to help you smash your Facebook marketing goals
- The implications of these Facebook ads trends for your business’s future strategies
4 essential Facebook ads trends to watch in 2024
We know Facebook is one of the top platforms for advertising platforms available. Before we dive into advice for creating high-performing Facebook ads in 2024, let’s explore four Facebook ad trends poised to significantly impact the world of social media marketing.
Discover industry-specific Facebook ads insights in our new Facebook Ads Benchmarks report!
1. Influencer marketing will continue to grow and develop
Influencer marketing has been a favorite among social media advertisers for quite some time, and for good reason. Partnering with the right influencer allows you to instantly tap into an established audience of highly engaged consumers. Moreover, it enables you to quickly build authority and trust for your products by generating high-quality, genuine content. That being said, the top Facebook ad trend for 2024 is the wider adoption of influencer marketing by many more advertisers, from small businesses to large corporations. Why? Firstly, influencer marketing is undeniably effective. 84% of global consumers report they would buy a product based on influencer content, while Facebook campaigns that blend regular ads with influencer ads are 85% more likely to prompt users to add products to their carts. However, the true game-changer in 2024 is the rise of the micro-influencer. While some brands may have dismissed influencer partnerships in the past, assuming they were too expensive, micro-influencers provide marketers with all the benefits of macro-influencers at a fraction of the cost. Micro-influencers might have smaller followings, but they often command significant respect within niche communities. While a global perfume brand might succeed with a celebrity influencer, a company selling accounting software would likely benefit from a more targeted approach. Data suggests that smaller influencers yield a higher engagement rates compared to mega-influencers across social media, with 82% of consumers stating they would follow recommendations from micro-influencers. If budget concerns have kept you from exploring influencer marketing on Facebook, 2024 presents a chance to establish credibility and drive sales through strategic collaborations with micro-influencers.
2. AI-powered Facebook Messenger experiences will see widespread adoption
Artificial intelligence (AI) for marketing has been making significant inroads in recent years. AI statistics indicate that over 80% of marketers and advertisers are already leveraging AI tools. If you’re not integrating AI into your Facebook strategy next year, you’re overlooking incredible opportunities for customer engagement, chat support, and lead generation. In fact, chatbot statistics suggest that chatbots can manage 70% of customer interactions, and 55% of businesses see increased sales when they employ chatbot solutions. AI-powered chatbots implemented via Facebook Messenger can be incredibly powerful for any business. While this might sound futuristic, AI technology has never been more accessible for Facebook advertisers. Facebook ads recently announced an “AI Studio” empowering businesses to develop their own AI applications, and numerous third-party tools can help you launch Facebook chatbots in minutes. Here are a few ways to utilize AI-powered Facebook chatbots in 2024:
- Enhance customer engagement. Chatbots can provide instant responses to customer queries, guide users through frequently asked questions, and offer immediate answers.
- Boost chat support. Facebook chatbots can handle a large volume of customer requests, allowing you to allocate human resources more effectively.
- Generate high-quality leads. Chatbots can gather customer data and qualify leads, significantly benefiting your Facebook ad conversion rates.
- Cross-platform integration. Chatbots can integrate with various e-commerce and CRM platforms, enabling you to build a cohesive marketing strategy. By harnessing the power of artificial intelligence in 2024, you can drastically enhance customer experiences, strengthen brand loyalty, and boost sales through lead generation and automated upselling.
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3. Ecommerce will become even more deeply integrated with Facebook and Instagram
Social media has evolved beyond content and communication. Platforms like Facebook are now direct gateways to online shopping, which is revolutionary for ecommerce brands. Ecommerce features on Facebook have been rapidly evolving, from mobile-first Facebook Shops to sales-focused Advantage+ campaigns. Online shopping is now integral to the Facebook experience, and this trend is certain to continue in 2024. An estimated 37% of Facebook users made a purchase through the platform in 2023. Considering the size of the Facebook audience, the opportunity for ecommerce brands becomes abundantly clear. Consumers desire convenient and swift shopping experiences, and Facebook allows them to discover, browse, and buy products with just a few clicks. So, what does this mean for digital marketers on Facebook this year? Essentially, having a robust shopping presence on Facebook is no longer an option for ecommerce businesses—it’s a requirement for success. To maximize sales in 2024, ensure you’re providing a seamless customer experience on Facebook with shoppable ads, user-friendly ordering options, and product-focused campaigns. Instead of treating your Facebook business page and website catalog as separate entities, consider how to connect the customer journey and provide as many consumer touchpoints as possible.
4. UGC will continue to significantly boost Facebook ads engagement
The use of user-generated content (UGC) in advertising has been dominant on platforms like TikTok, and this content will deliver impressive results for Facebook advertisers in 2024 as well. User-generated content is rapidly becoming an indispensable tool for brands of all sizes. Instead of launching overly polished ad campaigns, many businesses are leveraging budget-friendly UGC assets that feel authentic and, crucially, drive conversions. Here are a few benefits UGC offers Facebook advertisers:
- Building credibility with your audience. 90% of consumers say authenticity is important influences their brand preferences, and UGC inherently feels genuine, unfiltered, and trustworthy.
- Increasing clicks & conversions. UGC can increase your CTRs by as much as 300%, and higher-quality clicks are excellent news for your Facebook conversion rates.
- Launching cost-effective campaigns. As the name suggests, user-generated content comes from everyday users. While you might need to dedicate time and effort to sourcing UGC assets, it’s essentially free content that can generate excellent returns. To achieve optimal results with Facebook Ads in 2024, you’ll need a robust UGC strategy. This involves finding ways to gather UGC (e.g., running contests, searching hashtags) and incorporating these assets into paid campaigns.
Leveraging these Facebook ads trends to your advantage
Now that we’ve explored the major Facebook ads trends that will shape the landscape for advertisers this year, let’s discuss practical explore some key tips for developing high-impact, high-converting Facebook ads.
1. Use short-form video to grab attention
Short-form video reigns supreme on social media. While TikTok is known for its quick video content, Facebook audiences are equally receptive to this format. Social media users are bombarded with a constant stream of new content, so capturing their attention is crucial for advertisers. Lengthy video assets are unlikely to hold audience interest, so focus on creating impactful ads that deliver your key messages swiftly! 72% of Facebook users have expressed a preference for short-form videos, so keep this in mind when producing new assets. Start with bold visuals to quickly capture attention, concentrate on delivering clear and compelling product messages, and conclude with a strong call to action.
2. Integrate the power of UGC across your campaigns
We’ve already highlighted the impressive effectiveness of UGC for advertisers, so make sure to incorporate this content into your Facebook campaigns frequently.
There are numerous types of user-generated content you can utilize in 2024, ranging from product reviews to customer testimonials and organic posts.
Since UGC originates from real customers, it appears more authentic, relatable, and persuasive to potential buyers. Utilize this to your advantage. If you consistently collect and share UGC assets on Facebook, you’ll steadily build brand trust and drive sales.
The more customers you convert, the more opportunities you have to gather new UGC assets! Used effectively, UGC becomes a self-sustaining resource for Facebook marketers.
Discover more ideas to enhance and expand your Facebook ads with our free Facebook Ads Grader!
3. Provide a seamless shopping experience
To generate sales through Facebook advertising, it’s crucial to eliminate as many barriers as possible from the customer journey. Begin by creating a well-organized, visually appealing Facebook and Instagram Shop. This is your virtual storefront on both platforms, so implement best practices like showcasing your best-selling products, optimizing your product pages, and utilizing shoppable tags to boost conversions. You should also leverage Facebook Advantage+ Shopping campaigns, which enable you to dynamically test and optimize different creative combinations for optimal results. Finally, ensure your website is well-designed and user-friendly. When audiences click through to your landing page, they should be able to easily navigate between pages, explore various products, and make purchases quickly and effortlessly. A convenient and engaging Facebook customer journey significantly increases the likelihood of your ads converting viewers into buyers.
4. Launch DCO and Tailored campaigns for scalable personalization
If you haven’t already incorporated Dynamic Creative Optimization (DCO) or Tailored campaigns, prioritize them in your 2024 Facebook strategy. DCO and Tailored campaigns allow you to test a vast number of ad variations at scale. The Facebook algorithm will automatically combine and run different creative elements (e.g., images, videos, CTAs) to determine the most effective assets. However, it’s not just about optimizing your Facebook ads for maximum conversions; it’s also about delivering personalized experiences at scale. Instead of launching generic ads and hoping for the best, you can automatically tailor your assets to your target audience based on their unique interests and behaviors. For instance, imagine a user recently viewed a specific product on your website. By dynamically retargeting them with this exact product (and offering similar recommendations) you significantly increase the relevance of your ads and the probability of a conversion. This is a powerful method for scaling your Facebook ad campaigns while maintaining efficiency, so be sure to leverage this strategy next year.
5. Utilize broad audience targeting to empower the Facebook algorithm
Casting a wide net with your targeting on Facebook can significantly enhance the effectiveness of your ad campaigns. This might seem like a simple strategy, but it’s a minor adjustment that can have a substantial impact on your conversion rates. While it’s easy to get caught up in the granular targeting options available on Facebook, an overly niche audience is more likely to hinder campaign performance than improve it. This is because the Facebook algorithm needs sufficient scale to effectively test different audiences, implement optimizations, and gather insights. The more users the platform can reach, the more data it can collect—and this is essential for achieving superior ROI. Instead of excessively narrowing your Facebook audience, exercise patience. Begin with broader targeting, allow the learning phase to run its course, and give the algorithm the best chance of identifying high-value segments for your brand.
Implications of these Facebook ads trends and tips for your business
The Facebook platform is constantly evolving, and 2024 will undoubtedly bring new challenges, opportunities, and innovations for advertisers. However, by staying informed about these trends and implementing proven Facebook strategies, you can position yourself for success next year. While you can’t control the ever-changing Facebook landscape, you can outmaneuver competitors by adapting to change and embracing new ideas. Wishing you the best of luck in 2024! Here are the key Facebook ads trends for 2024:
- Influencer marketing will continue to evolve and expand
- AI-powered Facebook Messenger experiences will see widespread adoption
- Ecommerce will become even more deeply integrated with Facebook and Instagram
- UGC will continue to significantly boost Facebook ads engagement Make sure to follow these Facebook ads tips in 2024:
- Utilize short-form video to grab attention
- Leverage the power of UGC across your campaigns
- Provide a seamless shopping experience
- Launch DCO campaigns to drive personalization at scale
- Use broad audience targeting to empower the Facebook algorithm