You’re right, video dominates internet traffic - Cisco reports it’ll make up 80% in 2019. This isn’t surprising given how video-centric our online experiences have become, from our Facebook feeds to how we connect with family.
Beyond personal use, businesses are increasingly integrating video into their websites, recognizing its growing importance for marketing across industries. Video’s easy processing by our brains and its power to forge human connections lead to greater trust and sales.
Video is beneficial for every industry, but here are eight that absolutely require it on their websites:
Note: You don’t need a Hollywood budget for quality videos! DIY options abound, especially now.
#1: SaaS
SaaS might not be flashy, but video is crucial for building a strong brand and connecting emotionally with visitors. First impressions are everything when a potential client lands on your site.
InfusionSoft excels at this, showcasing their human side through their customer success stories and a culture page highlighting their team and values:
#2: Travel & Hospitality
Visuals are key in travel, making video essential. Videos bring destinations to life more effectively than pictures ever can, encouraging bookings.
River Ranch beautifully integrates video throughout their website - explore their site and be captivated here!
#3: Healthcare
Trust is paramount in healthcare, whether it’s a hospital seeking software or a patient choosing a doctor. Google reveals that most healthcare administrators use videos for product demos, with many visiting manufacturers’ websites and discussing the information afterward.
hellohealth effectively uses video to build trust - a great example for the healthcare sector.
#4: Education
Like healthcare, education involves significant decisions. Video plays a crucial role in attracting prospective students and families.
The University of Nebraska-Lincoln’s website demonstrates how video creates an emotional connection with potential applicants.
#5: Agencies
Agencies, with their long sales cycles, need to differentiate themselves. What better way than offering a glimpse into their workings? BluLeadz, a Florida-based agency, leverages video effectively, closing more high-value clients as a result. Their “About Us” video showcases their team’s size and enthusiasm.
You can also learn more about how they convert more high-value customers with video here.
#6: Law
Finding the right lawyer is crucial during challenging times, and trust is essential given the financial investment involved. Video marketing allows potential clients to connect with lawyers and hear testimonials.
Jeffrey B. Kelly’s law firm dedicates a website section to videos featuring him - see for yourself here.
[ MORE: 6 Ways to Use Video to Increase Conversion Rates ]
#7: Finance
Trust is also paramount in finance. “About Us” videos, culture videos, explainers, and testimonials are invaluable tools. City National Bank’s website offers a great testimonial example.
This short video reassures viewers by showcasing a business that considers City National family - a powerful emotional connection only achievable through video.
#8: E-commerce
As online shopping grows, video representations of products are becoming increasingly influential in purchasing decisions. Videos provide a more realistic sense of a product compared to static images.
ModCloth excels in this, showcasing dresses on models with provided height and size information, as shown below.
While video marketing benefits all industries, it’s particularly crucial for these eight. Grab your camera and start creating website videos to foster trust and connect with your audience!