Okay, so you want Valentine’s Day Instagram captions that strike the right balance between cheesy and boring.

Remember those little Valentine’s cards we used to give out in elementary school? I’ve put together a list of 76 Valentine’s Day Instagram captions and templates that are unique and adaptable, categorized for different purposes:

• Promoting your business to customers
• Creative and funny captions
• Statistics and quotes about Valentine’s Day

Valentine’s Day Instagram Captions for Promotions

• “Forget the sugar rush, show your love with a gift that keeps on giving! Our [products] are the perfect way to say ‘I love you’ without the toothache.”
• “This Valentine’s Day, choose a gift that lasts longer than a dozen roses…choose [your product]! [Unless you’re a fan of dried flowers, of course.]”
• “Mother Teresa said we can only achieve small things with great love. We disagree! Check out this [BIG promotion/event/deal].”
• “Our business thrives on your love! Thanks for spreading the word and keeping our hearts full. [Image of referral program info]”
• “Looking for true love this Valentine’s Day? Look no further! [insert dreamy picture of your product]”
• “This Valentine’s Day, fall head over heels for [your value proposition/product/service/feature or benefit of your product].”
• “Sometimes the smallest gestures mean the most…[picture of your small products].”
• “Who says bouquets are only for flowers? [share photo of your product in a bouquet]”

A bouquet that lasts as long as your love?

• “You know it’s real when [we offer you this deal/take this action relevant to your audience or industry].”
• “How can we steal your heart? Share your thoughts with us! We can handle a little tough love too.” (This one’s great for gathering reviews!)
• “Cupid must have struck us because we’re giving away [big offer].”
• “We miss you! Let’s rekindle the flame this Valentine’s Day. What do you say? [re-engagement promotion offer].”
• “This Valentine’s Day, treat yourself to double the love with double the rewards points!”
• “You have your Valentine, and I have mine: [Your product].”
• “Knock their socks off this Valentine’s Day…literally, with a pedicure for only $X.” Ready for social media post ideas all year round? Free guide » The Mega Must-Have Marketing Calendar

Valentine’s Day Instagram Captions for Customer Appreciation

• “We love you more than [something nerdy or cherished in your niche], and that’s saying something!”
• “We love you times [something in large quantity in your niche]—that’s a whole lot of love!”
• “The world needs more customers like you! Can we make a copy?”
• “You had us at hello // You had us at hell no [no fees/big prices/pain points].”
• “Our business wouldn’t be the same without amazing customers like you. Thank you!”
• “Need a Valentine’s date? We’ve got you covered.” [Date of sale or event with details.]
• “You’re the bee’s knees…the cat’s pajamas…the [ants pants/something comically rhymey that makes sense to your customers.]”

Image source Need more inspiration? Check out these Valentine’s Day messages and email templates for clients.

Engaging Valentine’s Day Instagram Captions

• “[Something relevant to your industry/company culture/audience] is our love language. What’s yours?”
• “What’s the most memorable Valentine’s Day gift you’ve ever received?”
• “We asked our team to spill the tea on their most embarrassing pet names. Now it’s your turn – share yours!”

Image source

• “Mother Teresa said, ‘We can only do small things with great love.’ Today, we [insert a small thing you did for your employees]. Tell us about a small act of love you did today in the comments for a chance to win [prize].”

Anti-Valentine’s Day Instagram Captions​​

• “Happy Commercialized-Romance-and-Inflated-Expectations Day!”
• “Love is in the air…don’t forget your air purifier.”
• “Happy Singles Awareness Day (February 15).”
• “Happy SAD—aka Singles Awareness Day!”
• “‘Let’s all draw pictures of our internal organs and give them to our loved ones for Valentine’s Day. Totally not weird.’ - Jimmy Fallon”
• “Happy Valentine’s Day to my [ants pocket since it calls me more than you do.
• “Valentine’s Day without you is tough…but so is Valentine’s Day.”
• “Who needs love when you can nap?”
• “Happy National Third Wheel Day!”
• “This Valentine’s Day, I’ll be enjoying a long, romantic stroll to the refrigerator.”
• “Even the first valentine ever sent in 1415 said, ‘I am already sick of love, my very gentle Valentine.’ See? He wasn’t feeling it either.”
• “It’s never too early to start planning your last-minute Valentine’s Day gesture.”

Creative Valentine’s Day Instagram Captions

• Alliteration: “Showing some love to all you amazing athletes out there! Enjoy a free [item] with every order placed today!”
• “We adore your dedication to [business name]! To express our appreciation, use code VALDAY for a special treat. You’re the best!”
• Rhyming: “Roses are red, violets are blue, this Valentine’s Day, will you be my Player 2?”

Image source

• Acronym: “How to show your love: Like this post Opt in to our newsletter Verify your email Expect a coupon!”
• Heart phrases: “Indulge to your heart’s content,” “[Eat/action] your heart out,” “With all your heart and soul.”
• Synonyms: Love has many names! Get creative with words like:

• Admire	Crush	Fan	Obsession
  Adore	Darling	Fervor	Relish
  Affection	Dear	Fondness	Relationship
  Amour	Delight	Idol	Romance
  Appreciation	Devotion	Infatuation	Smitten

Lyrical Valentine’s day captions

• “Ain’t no mountain high enough, ain’t no valley low enough, ain’t no river wide enough to keep us from [fixing your pool/making shampoo/anything you do that rhymes with you].”
• “We hope you don’t mind, we hope you don’t mind, that we put down in words…X% off until February 24th.”
• “We’d do anything. Anything? Anything! For you…[photo of your business going above and beyond].”

Funny/punny Valentine’s Day Instagram Captions

• “Two peas in a pod [image of two of your products that go well together].”
• “Love at first [light, flight, kite/anything that rhymes with sight].”
• “Food puns: Taco bout the perfect match, loaf you so much, hap pea valentine’s day, be mein, etc.”
• “We can’t mask how much we love you.”
• “You’re the CSS to our HTML/any pair in your industry.”

Valentine’s Day Stat Instagram Captions

• “Did you know that men typically spend double what women do on Valentine’s Day? That’s why we’re offering you half off your [product/service].”
• “Valentine’s Day spending in 2022 is estimated to reach a whopping $21.8 billion! Celebrate with 21.8% off this month!”
• “Americans exchange a staggering 190 million Valentine’s Day cards every year (excluding classroom Valentines!).”
• “Last year, American households spent $751 million on Valentine’s Day gifts for their pets. With deals this good, we might not reach that number this year!”
• “Over 250 million roses are cultivated just for Valentine’s Day…”
• “15% of women admit to sending themselves flowers on Valentine’s Day…” Hungry for more tips and ideas? We’ve got a feast of 130+ waiting for you! Get the guide » 130+ of the Best Online Marketing Tips for Generating More Traffic, Leads, & Sales

Inspirational Valentine’s Day Instagram Captions

Here’s a little inspiration for your Valentine’s Day marketing.

• “Happy Valentine’s Day! Take a moment to celebrate someone or something you cherish today, whether it’s your significant other, a friend, a furry companion, or even yourself!”
• “Nothing outshines the beauty of a kind heart.”
• “‘If it is true that there are as many minds as there are heads, then there are as many kinds of love as there are hearts.’ – Leo Tolstoy”
• “‘Don’t be pushed around by the fears in your mind. Be led by the dreams in your heart.’ – Roy T. Bennett”
• “‘The heart has its reasons which reason knows not.’ – Blaise Pascal”
• “‘Sometimes the heart sees what is invisible to the eye.’ – H. Jackson Brown Jr.”
• “‘The most beautiful things in the world cannot be seen or even touched, they must be felt with the heart.’ – Helen Keller”
• “‘Put your heart, mind, and soul into even your smallest acts. This is the secret of success.’ – Swami Sivananda”
• “‘Keep love in your heart. A life without it is like a sunless garden when the flowers are dead.’ – Oscar Wilde”
• “‘The most confused we ever get is when we try to convince our heads of something our hearts know is a lie.’ – Karen Moning”
• “‘You will never be able to escape from your heart. So it is better to listen to what it has to stay.’ – Paulo Coelho”
• “‘Be true to your heart. Put your whole heart and soul into it, and then whatever you do, it will shine through.’ – Jamie Brewer”
• “Those who are the most challenging to love often need it the most.”

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