With 1.32 billion individuals actively using their platform every single day, Facebook is far and away the most popular social media platform. No matter what goals your business has—whether it’s boosting brand visibility, driving traffic to your website, or generating fresh leads—Facebook should be (and most likely will be) a major part of your marketing approach in the year ahead.

To help you stay ahead of the curve, we’ve compiled a list of 75 compelling and actionable Facebook statistics to keep in mind as you refine your social media strategy for 2024. Do you need insights to help you pinpoint your ideal target audience? Are you curious to know how much your competitors are allocating to Facebook advertising? Or maybe you’re just looking for some heartwarming puppy gifs to brighten your day! Whatever your reason, you’ve come to the right place!

Facebook Usage Statistics

1. As of September 30, 2020, Facebook has garnered an impressive 2.74 billion monthly active users. 2. A staggering 79% of Americans of U.S. adults use Facebook, significantly surpassing other platforms. The closest contender is Instagram, with a 32% usage rate.

Image via Pew Research Center 3. Over half of U.S. residents, specifically 53%, admit to checking Facebook **several times a day."

Image via Statista 4. A remarkable 50 million businesses leverage the power of Facebook Pages. If you’re looking to establish or enhance your business’s presence on the platform, our very own Allen Finn has created an incredibly helpful guide, which you can find here. 5. Did you know that 22% of the world’s total population of the global internet-using population uses Facebook? 6. It’s estimated that approximately 83 million Facebook accounts are bogus are not authentic profiles. These can range from duplicate accounts to profiles created for entities other than individuals, or even accounts designed specifically for spreading spam. 7. Every single day, Facebook welcomes an average of 400,000 new users. That’s right, 400,000 people sign up for Facebook every minute. 8. Facebook Messenger, the platform’s messaging app, boasts an impressive 1.2 billion individuals actively using it every month.

A Facebook message. If you’re interested in exploring the potential of Facebook Messenger ads, we’ve detailed four distinct ways to implement them here. 9. On average, Facebook users access the platform eight times per day. That’s a significant amount of time spent scrolling, liking, and connecting! 10. Every single day, a staggering 35 million people update their statuses on Facebook, highlighting its enduring popularity.

Facebook Connectivity Statistics

11. The concept of six degrees of separation takes on a whole new meaning on Facebook. On average, any given Facebook user is just 3.57 degrees of separation. away from any other user on the platform. 12. The average Facebook user has 155 friends, but when faced with a crisis, they would only feel comfortable confiding in four of them. It really makes you think about the nature of online connections, doesn’t it? 13. When asked about the authenticity of their Facebook friendships, users reported that, on average, they consider just 28% of their Facebook friends to be genuine, close friends. 14. 83% of parents of parents in the United States who have a teenager between the ages of 13 and 17 are connected with their child on Facebook, giving a new dimension to the phrase “keeping tabs on your kids.” 15. It might not come as a surprise, but 39% of users say of Facebook users admit to being connected with individuals they’ve never actually met face-to-face. It speaks to the platform’s ability to bridge geographical distances. 16. Believe it or not, 42% of Facebook customer service responses occur within the first hour of someone creating a Facebook account. Talk about hitting the ground running!

17. In today’s digital age, it seems like we’re more connected than ever, even with those living right next door. Case in point: 36% of users say of Facebook users are friends with their neighbors on the platform. 18. Work-life balance might be a hot topic, but it seems many are blurring those lines on Facebook, with 58% say reporting being connected with colleagues from their workplace. 19. Facebook has transcended linguistic barriers, now being available in is available in 101 languages. What’s even more remarkable is that over 300,000 users contributed to the platform’s translation efforts.

Recent languages added using Facebook’s community translation tool (Photo: Facebook)

Life-Affirming Facebook Statistics

Image via Facebook Newsroom It’s easy to get caught up in negativity, but it’s important to remember that there’s still plenty of good in the world! Facebook is a testament to this, fostering positivity and support in various ways. Here are some statistics that highlight the positive impact Facebook is making, both locally and globally: 20. Over 100 million Facebook users have found a sense of belonging and support by joining meaningful communities—groups specifically designed to assist individuals facing particular challenges, whether it’s navigating the world of parenthood or connecting with others who have rare diseases. 21. In the past six months alone, Facebook has played a pivotal role in helping 50% more users forge meaningful connections within supportive online communities. 22. In the aftermath of the devastating April 2015 earthquake in Nepal, 8.5 million people were swiftly marked as safe using Facebook’s Safety Check feature, providing much-needed reassurance during a time of crisis. 23. Following the same disaster, 770 thousand people generously donated over $17 million in just one week through Facebook’s fundraising tools. Facebook itself contributed $2 million to the relief efforts, demonstrating the platform’s commitment to social good. 24. For users in regions with limited internet access, Facebook Lite provides a streamlined experience. A staggering 80 million people rely on Facebook’s stripped-down app, Facebook Lite, to connect with the world. 25. In the wake of Hurricane Maria, Facebook stepped up in a big way. The company donated $1.5 million to NetHope and the World Food Programme, dedicated valuable ad space to disseminate critical safety information to affected individuals, and even dispatched a connectivity team to Puerto Rico to provide vital emergency telecommunications support. Promised dog gif break!

Facebook Marketing Statistics

26. While timing is everything, many marketers believe that Thursdays and Fridays between 1 p.m. and 3 p.m. are the best times to post on Facebook to capture the attention of your target audience. 27. On average, posts made by Facebook Pages receive a mere 2.6% organic reach. 28. An interesting trend to note is that Facebook Pages with a smaller number of followers tend to enjoy higher reach and engagement rates. 29. Facebook reigns supreme when it comes to social media marketing. It’s the “most important” social platform.

Image via Social Examiner 30. How often are brands posting on Facebook? On average, they share 8 times per day. 31. The influence of social media on purchasing decisions is undeniable. A whopping 57% of consumers admit that social media plays a role in what they buy, with led by Facebook at 44%.. 32. When it comes to content, authenticity resonates. User-generated content has been proven to be incredibly effective, generating a remarkable 6.9 times the engagement compared to content created directly by brands.

Facebook Advertising Statistics

33. Across all industries, the average click-through rate (CTR) for Facebook ads hovers around .90%.

34. Some industries fare better than others in terms of CTR. The legal industry boasts the highest click-through rate on Facebook at 1.61%, while the employment and job training industry lags behind at 0.47%. 35. When it comes to cost per click (CPC), the average across all industries on Facebook is $1.72.

36. The finance and insurance industry shells out the most for clicks on Facebook, with an average CPC of $3.77. In contrast, the apparel industry enjoys the lowest CPC at a mere $0.45. 37. A significant number of marketers recognize the power of Facebook Ads, with 93% of social media advertisers utilizing this powerful advertising platform. Instagram comes in second at 24%. 38. While Facebook remains a dominant force, 20% of Facebook’s mobile ad revenue, highlighting the growing influence of visually-driven platforms. 39. Brevity is key, especially when it comes to link descriptions in Facebook ads. The most effective length for an ad title on Facebook is four words is a concise 15 words.

40. A picture is worth a thousand words, and apparently, a significant chunk of your ad budget. Images are responsible for a whopping 75-90% when it comes to Facebook Ad performance. 41. Facebook’s advertising revenue soared to over $54 billion in the first half of 2022 alone. It’s clear that businesses see immense value in connecting with their target audience on the platform. 42. Facebook ads are not only great at driving traffic but also at boosting sales. In fact, 26% of Facebook users who clicked on Facebook ads reported going on to make a purchase.

Facebook Demographic Statistics

43. A diverse range of individuals use Facebook, with 83% of women and 75% of men.

Image via Sprout Social 44. Appealing to a younger demographic? It’s worth noting that 83% of Facebook users across the globe are under the age of 45. 45. In terms of gender distribution, 44% of Facebook users 18 and older of Facebook users identify as women, while 56% identify as men. 46. When it comes to relationship status, 39% of Facebook users of Facebook users report being married, while 39% indicate they are single. 47. As of July 2021, men aged 25-34 represent the highest percentage of Facebook users by both age and gender, on Facebook, accounting for nearly 19% of the platform’s users.

!facebook statistics - facebook demographics chart Image via Statista 48. Education levels on Facebook vary. 62% of Facebook users have attended or graduated from a university, while 30% state that high school was the highest level of education they completed. 49. It’s truly a global platform! Almost 85% of Facebook’s daily active users of Facebook users reside outside of the United States and Canada. 50. The United States may be Facebook’s birthplace, but other countries boast impressive user numbers. Following the U.S., India, Brazil, and Indonesia have the largest audiences on Facebook.

Image via Facebook Business 51. Sleep-deprived new parents are turning to Facebook mobile for connection and support. They use the platform 1.3 times more than users who don’t have children. 52. When it comes to social media usage among U.S. Hispanics, Facebook is the preferred social platform of supermarket shoppers—a staggering 89% use the platform.

Facebook Video Statistics

53. Facebook attracts a staggering over 8 billion average daily video views. 54. In today’s fast-paced world, many people consume video content on the go, often in environments where blasting audio isn’t an option. That’s why it’s no surprise that 85% of Facebook users opt to watch Facebook videos with the sound turned off.
55. The era of mobile is here! People are now spending 1.5 times more likely to watch video on their smartphones compared to desktop computers. 56. The first few seconds of a video are crucial for capturing attention, and this holds true for Facebook video ads as well. A significant 47% of the value of Facebook video ads is determined happens in the first three seconds.

Image via Facebook Business 57. Generational differences are apparent in video consumption habits. Millennials are 1.35 times more likely to report finding it easier to maintain focus while watching videos on mobile devices compared to older generations. 58. Live video is all the rage! A compelling one in five Facebook videos is now a live broadcast. 59. Video content reigns supreme, accounting for a whopping 75% of the world’s mobile data traffic in 2020. 60. Engagement is key, and videos are killing it in this department. They garner the highest engagement rate, despite making up a relatively small 3% of overall content. 61. Who has time for long-form content anymore? It seems most Facebook users don’t. 85% of Facebook videos are watched with the sound off. RELATED: 165 Strategy-Changing Digital Marketing Statistics

Facebook Mobile Statistics

62. Mobile usage dominates on Facebook. When browsing the News Feed, users spend significantly consume a given piece of content faster on their mobile devices compared to desktops.

Image via Facebook IQ 63. The power of mobile is undeniable. People are able to recall a piece of mobile content they consumed for just 0.25 seconds compared to content consumed on desktop. 64. Mobile advertising is a goldmine for Facebook, generating a substantial makes up around 87% of the platform’s total ad revenue. 65. It’s no secret that people are glued to their phones, and a significant portion of that time is spent on social media. In fact, 19% of time spent on mobile devices takes place on Facebook.

Image via Flurry Analytics 66. For some, mobile is the only way to access Facebook. 47% of Facebook users rely exclusively on mobile devices to connect with friends and family on the platform. 67. Facebook’s dominance in mobile advertising is clear. The company reported a staggering 19% of the $70 billion spent on mobile advertising worldwide in 2015.

Facebook Fun Facts

68. As of December 2020, Facebook boasts an impressive more than 58,000 employees.. That’s a lot of code! 69. Move over, Bieber! When it comes to Facebook popularity, Shakira takes the crown. She has the the most Facebook fans out of any musician on the platform.

These stats don’t lie. 70. From heartfelt messages to silly memes, over 2.5 trillion posts have been created on Facebook since its inception. 71. Expressing yourself is easy with Facebook’s Reactions. Since their launch in February 2016, Facebook Reactions have been used over 300 billion times. 72. If you were to do the math—and by math, we mean multiply the sheer volume of Facebook videos by the average viewing time—you’d discover that Facebook generates over 3,000 years of video watch time each day of watch time daily. That’s a lot of cat videos! 73. A company’s logo can make or break a brand, and it seems many are drawn to visually appealing designs. A surprising 42% of Facebook fans “like” a page primarily because getting a coupon or discount. 74. Every minute, Facebook users generate an astounding 4 million likes every minute. Do you have any updated marketing statistics you’d like to share with the world? We’d love to hear them! Tweet us @nexus-security or drop a comment below!