The world of business is quickly adapting to the digital age, and companies are finding innovative ways to use social media to enhance their branding, marketing, and customer service strategies. While investing in paid social media campaigns is on the rise, managing organic social media content remains a crucial aspect, especially since 2010, jobs with “social media” in the title tripled year over year. And these skills aren’t limited to jobs with “social media” in their titles; they’re becoming increasingly valuable across various roles.

Successfully managing social media involves more than just casually using platforms like Facebook or Twitter. It’s about strategically crafting an impressive social media resume or recognizing those qualities in potential candidates. This means showcasing the skills necessary to be an effective brand representative in the digital realm. If you’re looking to improve your resume, here’s a breakdown of essential skills to include or develop before your next interview!

!Social Media Resume

1. Emphasize Your Communication Prowess

At its core, social media is about building connections and fostering communication. As companies increasingly utilize social platforms for customer service, brand building, and influencer marketing, effectively conveying a consistent brand voice to address concerns and interact with the audience is paramount. Moreover, strong communication skills are crucial for successful teamwork! As a social media manager, you’ll likely be part of a marketing team, and clear communication is vital for collaborating effectively and achieving shared goals. Your resume should highlight your ability to choose the right social media platform for specific types of content. For instance, Twitter is great for handling customer service inquiries, while Facebook is better suited for company announcements and visual content, and LinkedIn is ideal for job postings and industry-related news. Here’s a simple way to showcase this on your resume: Include a “Skills” section and add points like:

• Adept at Social Media Targeting and Communication
• Engage with customers and target potential customers across platforms, strategically leveraging influencers

2. Don’t Be Shy About Your Copywriting Expertise

While I firmly believe that proper grammar and spelling are crucial in any profession, they are non-negotiable for someone whose career revolves around being a social media expert! Typos and grammatical errors can be detrimental to your brand image. Personally, I rely on Grammarly—a handy free plugin that provides real-time spell checking. This ensures that even when responding to a disgruntled customer on Twitter, your message is clear and error-free! Beyond accuracy, your copywriting should be captivating! You have limited space or characters to convey a message, promote an offer, or share an engaging update. Enhance your vocabulary and prepare to channel your inner wordsmith for impactful social media content! Make sure to highlight this in the “Skills” section of your resume:

• Exceptional copywriting and editing skills, with meticulous attention to detail

3. Unleash Your Inner Creative Genius

Let’s be honest, social media can sometimes feel monotonous. Despite Facebook’s attempts to curate a relevant Newsfeed, users often find themselves scrolling endlessly for something captivating. As a social media expert, your creativity should shine through in your posts, making them stand out from the crowd and attracting those coveted clicks, likes, and retweets. An easy way to demonstrate this is by creating a resume that’s anything but ordinary! Need some inspiration? Take a look at these innovative social media resume examples:

4. Let Your Past Success Speak Volumes

The most effective way to make your social media resume shine is to showcase your accomplishments. Utilize metrics, even consider incorporating graphs, to demonstrate your capabilities to potential employers. Highlight concrete results, such as increasing Facebook likes by a staggering 200%, achieving 146 retweets on your most popular tweet, or garnering 5,000 views on your Periscope broadcast. Prove that you have successfully cultivated and engaged a thriving online community across various platforms, building trust and confidence in your ability to replicate that success. How can you effectively incorporate this into your resume? Consider this example:

• Significantly boosted social media engagement by achieving a 200% increase in Facebook likes, expanding Twitter followers from 2,000 to 8,000, and consistently engaging with followers.

5. Embrace Your Analytical Side

While your demonstrated success should imply proficiency in tools like Facebook Business Manager and Twitter analytics, explicitly stating your analytical skills is crucial. It’s not just about managing social media, but also about understanding how to measure and interpret data to improve your strategies. Do you utilize Google Analytics tracking for your links? Include that on your list! How do you evaluate the success of your campaigns? What key metrics do you prioritize, and how do you track them? Here are a few examples:

• Proficient in using Google Analytics, Facebook Insights, Twitter Analytics
• Experienced in analyzing metrics, identifying trends, and optimizing for better performance

6. Master Your Social Platforms

It goes without saying that a social media manager should be well-versed in the essentials: Twitter, Facebook, LinkedIn, Pinterest. However, my secret weapons for effective social media planning are HootSuite and IFTTT. Any seasoned social media manager understands the importance of meticulous planning, as juggling real-time posting across platforms is practically impossible. Make sure this is clearly stated on your resume to demonstrate your professionalism and strategic approach. To further impress potential employers, elaborate on how you leverage different platforms to enhance your overall strategy. As a bonus, include any other relevant platforms you’re familiar with, such as Buzzsumo or SEMRush. For example:

• Proficient in Buffer/Hootsuite, IFTTT
  • Planned and scheduled a minimum of 10 posts per week using Buffer and created 4 applets via IFTTT

7. Flaunt Your Image Editing Skills

First and foremost, are you using Canva? You definitely should be! It’s no secret that social media posts incorporating images significantly outperform those without visuals. This transforms social media managers into expert curators, adept at finding the perfect meme, GIF, or even creating their own. These visual elements play a vital role in fostering a positive brand image and establishing a unique brand persona. Don’t be afraid to showcase this skill on your resume! While you may not want to include your entire collection of 50+ Beyoncé GIFs labeled “For Social Engagement,” highlighting your most creative and high-performing visuals can make a memorable impression.

By following these resume guidelines, you’ll be well-equipped to navigate your social media job search and ace those interviews. Best of luck!