Leveraging marketing data is crucial for content creators. Without data-driven evidence, even the most compelling arguments can lack substance. Therefore, supporting your content with concrete data and empirical findings is essential.

This article will delve into seven valuable resources for marketing statistics that can significantly enhance your content’s persuasiveness, making it more compelling and credible.

Let’s dive in!

Marketing Data Resource #7: MarketingCharts.com

MarketingCharts.com is a treasure trove of comprehensive marketing data, making it an invaluable resource for content creators.

The site boasts a diverse collection of marketing charts spanning a wide array of topics, encompassing social media adoption demographics and the efficacy of various B2B and B2C marketing strategies.

While most of the charts and data are curated from external sources, making it a time-efficient resource, MarketingCharts.com also features original content, some of which is available for purchase. The gated content is known for its high quality, making it a worthwhile investment for complex content projects.

MORE: 8 Cool Marketing Analysis Tools for Data Junkies

MarketingCharts.com Case Study: US Companies With the Best and Worst Customer Experience Ratings in 2015

This case study exemplifies the type of curated marketing statistics you can expect to find on MarketingCharts.com. This particular report was referenced in a previous blog post about customer testimonials.

Explore the full report the full report here, or visit the homepage to discover more marketing data on MarketingCharts.com.

Marketing Data Resource #6: Buffer

Buffer consistently delivers outstanding content, making it a must-read for anyone in the digital marketing realm.

One of the reasons Buffer’s content stands out is its data-driven approach. Buffer excels at incorporating data into their articles without compromising on engagement, striking a perfect balance between information and entertainment – a hallmark of exceptional content.

Buffer Case Study: A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Times

This widely shared post offers valuable data-backed insights into the optimal times for content sharing on social media:

Don’t miss out on the full post here and its wealth of statistical insights.

Marketing Data Resource #5: Moz

Moz reigns supreme when it comes to SEO and marketing data, making it an indispensable resource for content creators.

As a leading authority on SEO, Moz’s content consistently ranks high in search results and garners numerous backlinks. Its content has been referenced extensively and remains the go-to source for SEO professionals and digital marketers alike.

Whether you’re writing about SEO or seeking compelling data to enrich your content, Moz has a wealth of resources to offer.

Moz Case Study: Big Data, Big Problems: 4 Major Link Indexes Compared

Link indexes are paramount for SEO, but choosing the most accurate one can be challenging. this post by Russ Jones tackles this issue by leveraging data to draw insightful conclusions.

Marketing Data Resource #4: MarketingProfs.com

MarketingProfs is another exceptional source of original and curated marketing data, tailored for a marketing-savvy audience.

Home to prominent industry thought leaders like Ann Handley, MarketingProfs features regular contributions from other luminaries like Content Marketing Institute’s Joe Pulizzi, solidifying its position as a leading authority in the digital marketing landscape.

MarketingProfs Case Study: State of Search Results: Budgeting Trends

Trends and projections are highly sought-after marketing data points, and this example from MarketingProfs illustrates why:

This report provides insights into how digital marketers are allocating their budgets. For content creators aiming to connect spending patterns with broader digital marketing trends, such reports are invaluable.

Marketing Data Resource #3: ChartPorn

While industry blogs are great for marketing data, platforms like ChartPorn offer a visually appealing alternative.

ChartPorn isn’t limited to marketing data; it encompasses a broad range of topics, from genealogy to economics. All data is curated from external sources, making it a convenient hub for data visualizations.

While some data might seem irrelevant to marketers, many visualizations can complement your content. Remember that correlation doesn’t equate to causation!

ChartPorn Case Study: The R.I.P. Report – Startup Death Trends

The challenging nature of startup life and the uncertainty of success are clearly depicted in this data curated from CB Insights’ Startup Death Trends report:

This data suggests that navigating the Internet company landscape is no easy feat.

Marketing Data Resource #2: KISSmetrics

KISSmetrics, a renowned digital marketing blog, provides a wealth of data covering diverse topics such as conversion rate optimization and social media.

Its comprehensive coverage makes it a go-to resource for marketers seeking data for their next project.

KISSmetrics Case Study: How Colors Affect Conversions

Besides its insightful blog content, KISSmetrics is well-regarded for its exceptional infographics, such as this one on how colors affect conversions:

Visually appealing and data-rich, this infographic can bolster any conversion rate-focused content. Be sure to explore other valuable resources like KISSmetrics has dozens of infographics.

Marketing Data Source #1: HubSpot

HubSpot claims a well-deserved spot as a top resource for marketing data.

Given its prominent standing in the industry, content creators frequently rely on HubSpot for original data. HubSpot’s consistent publishing schedule and diverse content cater to a wide range of needs.

HubSpot Case Study: The Ultimate List of Marketing Statistics

While it might not be as visually captivating as other resources, HubSpot’s Ultimate List of Marketing Statistics is an unrivaled compendium of marketing data.

This comprehensive resource houses a wealth of statistics on various aspects of digital marketing, making it a one-stop shop for data-driven content creation.

Bonus Marketing Data Resource: nexus-security

No discussion of marketing data resources is complete without mentioning our own offerings.

We regularly publish unique data on PPC and other relevant topics, including insights into the most and least expensive CPCs across the US and globally, as well as state-specific search trends.

Our infographics, such as “What Is Google Ads? How the Google Ads Auction Works,” “The Top 20 Most Expensive Keywords in Google Ads Advertising,” and “The 20 Most Expensive Keywords in Bing Ads,” are valuable reference points for marketers.

nexus-security Case Study: The Top 20 Most Expensive Keywords in Google Ads

This infographic showcasing the top 20 most expensive keywords in Google Ads exemplifies the type of data we provide:

Referenced and linked by numerous industry publications and blogs, this comprehensive infographic offers invaluable insights for marketers. Click on the image or this link to view the full infographic.