We’ve updated this list! Check out 10 Free Google Ads Tools You Didn’t Know About (But Should) It’s no secret that paid search is tough. It demands a diverse skillset, requiring creativity for new keyword combinations, analytical thinking for A/B tests and bid adjustments, and Excel expertise for reports. Excelling in all these areas can be draining, but luckily, numerous free tools can simplify our lives. You’re likely familiar with Google’s free offerings like Google Ads Editor and Keyword Planner, both incredibly powerful. Let’s diversify your toolkit by adding these often overlooked, top-notch Google Ads tools to your arsenal!
Free Google Ads Tool #1: Google Ads Performance Grader
I’ll confess to some bias, but nexus-security’s Google Ads Performance Grader is widely considered a top free PPC tool. In just 60 seconds, it analyzes your account and delivers a comprehensive report. This report highlights strengths and weaknesses, compares your performance to competitors, and provides actionable advice to maximize your PPC outcomes.
Don’t hesitate to give it a try!
Try the Free Google Ads Performance Grader here.
Free Google Ads Tool #2: ÜberSuggest
ÜberSuggest is your all-in-one solution for keyword research. Its user-friendliness lets you dive in without extensive training. Simply provide your primary keyword, target language, and region. The tool then generates numerous keyword variations tailored to your criteria. Right-clicking any keyword reveals its Google search results page (showing current ads for the query) and Google Trends data. ÜberSuggest is invaluable for advertisers targeting regions with unfamiliar dialects. Imagine being an automotive giant focused on Spanish-speaking markets. “Coche,” meaning “car” in most Spanish-speaking nations, is a key term. However, in Chile, “coche” refers to baby strollers, while “auto” means “car.”
This tool highlights these regional differences, preventing costly targeting mistakes! After reviewing suggestions, select those to add to your account, either by copying directly from the tool or exporting them as a CSV file for Google Ads (AdWords) upload.
Free Google Ads Tool #3: Soovle
If you swear by Google Suggest for keyword research, Soovle is a must-try. Think of it as Google Suggest amplified. Enter your primary keyword, and it provides autocomplete suggestions from various search engines like Google, YouTube, Bing, Amazon, and Wikipedia.
Discovering engine-specific query variations is fascinating (who knew “cat food smoothie” and “cat food burrito” were popular YouTube searches?) and helps identify commonalities. These free insights are goldmines for uncovering new keywords and negative keywords!
Free Google Ads #4: A/B Test Significance Calculator
Effective paid search marketers continuously test new ideas, striving for even more clicks and conversions. Running simultaneous variations and comparing their performance is the safest way to explore new ads or extensions without jeopardizing results. But when do you conclude these split tests and declare a winner? Statistical significance holds the answer. Now, I’ll admit math isn’t my forte. That’s where the A/B Test Significance Calculator proves invaluable. Instead of grappling with numbers, I let this tool do the heavy lifting!
Input the data for your control and experimental groups, and voila! The calculator determines if you have enough information to declare statistically significant results. It’s a lifesaver for us math-averse marketers!
Free Google Ads Tool #5: Mike’s Quick and Easy PPC Reporting Template
Reporting is a chore, especially without a dedicated AdWords reporting tool, but it’s unavoidable. It’s the only way to demonstrate progress to your boss or clients. Sadly, Google Ads lacks impressive reporting features, leaving PPC managers to fend for themselves. If Excel isn’t your strength, consider Mike Griffith’s Quick and Easy PPC Reporting Template—a free AdWords report generator. Mike claims this template allows for generating custom, high-quality reports in minutes.
He even provides a step-by-step guide for creating this document, should you wish to give it a go yourself!
Free AdWords Tool #6: Convertable
Advertisers crave lead data, but uncovering information about searchers’ behavior is a challenge. It often necessitates costly CRM software or complex development work. However, not having the budget for sophisticated solutions shouldn’t equate to making uninformed decisions. This is where Convertable comes in.
This free, web-based tool lets you create custom landing page forms. These forms track each visitor’s source (down to the keyword), location, past visits, pages viewed, and time spent on site. This lead data is stored online, and the platform provides tools for analyzing it, offering valuable insights for your marketing campaigns. Talk about a game-changer!
Free Google Ads Tool #7: SplitTester
A/B tests can be agonizingly slow, particularly for low-volume accounts. Discovering, after considerable time, that there’s no clear winner is even more frustrating. SplitTester is a blessing for impatient marketers. It only needs click count and click-through rate data for both ad variations.
The tool analyzes this data and predicts if the ads will yield different long-term results. If it indicates a low probability of different response rates, ditch the test and explore new options. Conversely, if it predicts significant variations in ad effectiveness, persevere—the wait is likely worthwhile! Do you have any other beloved free PPC tools? Share your thoughts in the comments below! And don’t forget to check out our latest installment of this list: 10 Free Google Ads Tools You Didn’t Know About (But Should)