The seventh month of the year is a blast, both literally and figuratively! We begin with the biggest holiday of the summer. July continues with long, sunny days spent grilling, relaxing on the beach, and enjoying all sorts of outdoor escapades. Incorporate the numerous meaningful days of observance, and you’ll have an abundance to celebrate this month. We’ve gathered some fantastic examples of July content ideas from incredibly inventive brands and used them to inspire even more. There are plentiful content options for email, video, search, and social media, so choose your favorites and complete your July marketing calendar.

Contents

• 4th of July content ideas
• Social awareness July content ideas
• Pop cultural July content ideas
• Food July content ideas Get your hands on the ultimate marketing asset: a comprehensive calendar packed with marketing ideas for an entire year!

4th of July content ideas

It’s undeniable that the 4th of July is the highlight of summer for many. This rings especially true for marketers seeking to engage their audiences with lively messaging. From patriotic themes to promotional campaigns, here are several July content ideas centered around Independence Day.

Draw in your audience on Instagram

Reels are Instagram’s equivalent of TikTok’s short-form videos. They’re designed to be easily digestible pieces of content that entertain and inform in under 90 seconds. In short, they’re ideal for sharing a fun tip for the 4th of July. A great way to achieve this is by creating a party planning Reel that guides viewers on how to host the ultimate 4th of July celebration.

These creative minds provide tips for festive food, decorations, and more within their short video. You can replicate their concept or explore these variations:

• Provide fireworks safety advice (for both humans and pets).
• Concentrate on a single aspect, such as three Independence Day beverages or a 4th of July charcuterie board.
• Compile a party-planning shopping list.

Guide visitors to your blog

Blog posts grant you more freedom (see what we did there?) to delve deeper into Independence Day themes. Take a look at this post, which highlights the prime locations in New York City to witness the dazzling fireworks display.

Every option includes a concise summary of the atmosphere, simplifying the decision-making process for visitors to select their perfect pyrotechnic vantage point. Adapt this concept with a few of these twists:

• Make the list family-oriented, focusing on kid-friendly ways to spend Independence Day.
• Design a map showcasing the locations of all the local events.
• Publish a checklist of tips for enjoying the fireworks (or a list of essential items to bring). If integrating your posts with paid advertisements is uncharted territory for you, embark on this journey with our complimentary step-by-step tutorial on pay-per-click ads.

Leverage hashtags to expand your reach

Hashtags are the organizational superheroes of social media, similar to the Dewey Decimal System. They facilitate content grouping and organization, making it effortless for users to find what they’re seeking. By tagging your posts with 4th of July-themed hashtags, you enhance the discoverability of your content, ensuring it surfaces precisely when people are most interested.

Observe how not all pertinent hashtags are variations of “4th of July” or “Independence Day.” For optimal reach, it’s recommended to use a diverse mix of tags. Begin with this list of potential hashtags:

• #july4
• #independenceday
• #thefourth
• #freedom
• #fireworks
• #redwhiteandblue
• #patriotic
• #homeofthebrave

Engage via email this 4th of July

Email marketing remains a highly effective channel because, in contrast to search and social media, you own your audience. This translates to freedom from the unpredictable algorithms of external platforms. Email serves as an excellent medium for conveying a heartfelt 4th of July message to your most loyal patrons and followers.

Prioritize authenticity and gratitude in your message, recognizing that for many, this holiday extends beyond barbecues and fireworks. Draw inspiration from these 4th of July newsletter ideas:

• Compose a concise post highlighting a significant event in American history.
• Showcase a few “local heroes” within your community who embody American ideals.
• Share the role your town played in the fight for American independence.

Social awareness July content Ideas

July presents numerous causes deserving of a spotlight in your content. Identify a few that resonate with your audience and align with your company’s principles, and feature them consistently throughout the month.

National Parks and Recreation Month

Parks are a natural fit for July content, coinciding with the peak season for outdoor exploration. It’s also a fantastic theme for real estate businesses as parks can be a major attraction for individuals considering a move. This real estate agency skillfully employs drone footage to showcase the splendor of a local park in observance of National Parks and Recreation Month.

Prospective buyers can envision their summer days spent relaxing at this picturesque waterfront green space. Don’t possess a drone or work in real estate? Not a problem! Explore these alternative ways to connect with your audience and celebrate local parks:

• Share a compilation of events organized by your local parks and recreation department.
• Offer a parks and recreation volunteer the opportunity to take over your social media for the day.
• Create a bucket list of the best parks, categorized for different interests such as “Best for families” and “Best for dog owners.”

World Listening Day (July 18)

It often feels like attentive listening is a fading art form (did you catch that?). This is precisely why World Listening Day is gaining momentum – it serves as a timely reminder to tune into the symphony of sounds that envelop us. Initially, World Listening Day predominantly emphasized nature and ecology. However, you can tailor this theme to your content, as demonstrated in this blog post.

The article elucidates the significance of active listening in professional environments and provides practical tips for enhancing this skill. Wondering how to adapt this message for your audience? Consider these ideas:

• Collaborate with a family therapist to share valuable insights on how families can improve their communication by listening more effectively to one another.
• Introduce a listening challenge encouraging participants to dedicate 10 minutes to focused listening and share their observations.
• Curate a list of locations that captivate the auditory senses, such as a bird sanctuary or a serene park.

National Mutt Day (July 31)

Pet photos possess an irresistible charm in marketing messages, so capitalize on National Mutt Day to conclude July on a heartwarming note. This video exemplifies how to engage your followers in a fun and effortless manner.

It’s a simple compilation of images showcasing employees with their beloved furry companions. Effortless yet incredibly endearing! To add your own touch to this canine content, try incorporating one of these ideas this July:

• Invite your followers to share pictures of their cherished pups (bonus points: introduce a theme relevant to your brand for some instant user-generated content).
• Partner with a local animal shelter to spotlight adorable dogs awaiting their forever homes.
• Compile a list of practical tips for pet owners on how to help their furry friends cope with hot weather.

More July social awareness content ideas

We weren’t exaggerating about the abundance of worthy causes to celebrate in July. Here’s a diverse selection to choose from:

• National Anti-Boredom Month
• American Zoo Day (July 1)
• Cheer Up the Lonely Day (July 11)
• National Give Something Away Day (July 15)
• Amelia Earhart Day (July 24)
• National Love Is Kind Day (July 27)
• Buffalo Soldiers Day (July 28)
• World Day Against Trafficking in Persons Day (July 30)
• National Support Public Education Day (July 30)

Pop cultural July content ideas

The beauty of pop culture events lies in their inherent shareability, particularly online. July offers a plethora of topics to discuss. Join these conversations to tap into a ready-made source of audience engagement.

Capture the Sunset Week

Here’s an event perfectly suited for social media. This brand encouraged its followers to share their most breathtaking sunset photos. In return, participants had the opportunity to have their submissions featured on the brand’s social media feeds.

Could a similar proposition resonate with your followers? Perhaps these alternative Capture the Sunset Week ideas would be more appealing:

• Create a sunset viewing bucket list showcasing the most stunning sunset locations across the globe.
• Enlist the expertise of a professional photographer to share valuable tips on capturing the perfect sunset shot.
• Explain the optimal conditions for the most vibrant sunsets, such as the period immediately after rainfall.

World Emoji Day (July 17)

With millions of emojis circulating the internet, World Emoji Day presents a fun event that every brand can leverage. Need proof? Look no further than the World Bank’s impactful and engaging Reel for Emoji Day.

Whether you opt for a serious or lighthearted message, there’s an emoji (or a dozen!) for you. Here’s how to join the fun:

• Design custom brand emojis and challenge your followers to find creative ways to use them.
• Host a giveaway, rewarding participants who craft the most innovative sentences using only emojis.
• Embrace your playful side and dress up as your favorite emoji, inspiring others to do the same.

Summer Olympics (start July 26)

The opening ceremonies of the Olympics captivate millions of viewers in the US alone. That’s a vast audience of enthusiastic individuals primed for your July content. Viewing parties are a beloved tradition during the Olympics, and this Instagram video takes the gold medal for its spot-on message alignment with this trend.

It strikes the perfect balance between visually appealing content and valuable information. However, this is far from the only way to engage with this global phenomenon. Consider these alternative approaches:

• Hop on board the latest Olympic-themed TikTok trends.
• Film your team participating in a series of office Olympics, complete with events like chair races, trash-can basketball, and more.
• Post quick updates on the Olympic Games, particularly for less mainstream sports (no offense intended, race walkers!).

More pop culture July content ideas

From rocket launches to moments of pure relaxation in a hammock, this eclectic list of July events caters to a wide array of interests:

• World UFO Days (July 2)
• Video Games Day (July 8)
• Embrace Your Geekiness Day (July 13)
• Paperback Book Day (July 30)
• Space Exploration Day (July 20)
• National Hammock Day (July 22)
• Tell an Old Joke Day (July 24)

Food July content ideas

What tickles your taste buds during the summertime? Is it a perfectly grilled hot dog or a refreshing double scoop of ice cream (we’ll take ours in a waffle cone, please)? Whatever your preference, you can probably taste it vividly right now. That visceral reaction is exactly why your July content calendar should feature some delectable food-related content.

National Grilling Month

Mastery in the realm of grilling isn’t innate; it’s a journey of trial and error. It takes a few overcooked chops and mushy vegetables before one perfects the art and science behind this beloved culinary technique. That’s where your brand and your July content come into play. Celebrate National Grilling Month by empowering people to elevate their grilling prowess, and you’ll gain loyal followers for life.

The beauty of it all is that you don’t need to be a seasoned grill master to participate. Simply share your passion for outdoor cooking with one of these engaging content ideas:

• Invite your followers to share their most daring and unconventional grilling recipes (we’re intrigued by a charred Caesar salad!).
• Team up with a grilling influencer (yes, they exist and boast impressive followings!) to co-create captivating content for your brand.
• Develop a menu featuring healthy meal prep options that harness the power of the grill.

National Picnic Month

From cherished family gatherings to exciting first dates, picnics are an integral part of summertime festivities. July also marks National Picnic Month, so shake off those pesky ants and start generating some delightful picnic-themed content. Given the smorgasbord of goodies typically found in a picnic basket, this presents an excellent opportunity to collaborate with other businesses. Your jointly created content will reach a broader audience compared to posts solely featured on your individual feeds.

Begin by identifying businesses that complement your brand, such as a supplier of cozy camp chairs and blankets, to enhance your culinary creations. Here’s a basket brimming with additional ideas for celebrating National Picnic Month:

• Suggest prime picnic locations based on different criteria, such as the most romantic spots, wheelchair-accessible options, or locations conveniently situated near other activities like hiking or biking trails.
• Curate an enticing list of 50 picnic recipe ideas and complementary beverage pairings.
• Craft a delightful picnic playlist filled with mood-setting music.

National Ice Cream Day (July 21)

There’s always a special place reserved for ice cream, especially after a fun-filled day under the summer sun. This makes July the perfect time to embrace the joy of National Ice Cream Day. Check out this creative example of how to surprise and delight your followers. A carousel featuring fascinating ice cream facts might not be the first thing that springs to mind, but that’s precisely why it’s such a refreshing and unique approach.

Your collection of facts could encompass a variety of themes, from the most unusual and daring flavors to the largest ice cream cone ever created, or even delve into the rich history of this beloved frozen treat. If it piques your interest, it’s bound to captivate your ice cream-loving followers. Once you’ve had your fill of frosty facts, explore these additional ice cream-themed content ideas throughout July:

• Spark a playful debate on social media with classic ice cream dilemmas like “chocolate vs. vanilla” or “plain vs. sprinkles” (or take it up a notch and ignite the age-old debate of whether sherbet qualifies as true ice cream).
• Host a poll encouraging your audience to vote for their all-time favorite local ice cream parlor.
• Organize a nostalgic ice cream social, complete with charming vintage attire like a soda jerk outfit, and share the delightful video on your social media channels.

Make a splash with these July content ideas

July might commence with a bang, but it doesn’t have to fizzle out after the 4th. Keep the momentum going with fresh and engaging content that inspires your audience to savor the joys of summer, celebrate special occasions, and commemorate meaningful days throughout the month. Disseminate your message across various channels, including email, social media posts, videos, and blog content, ensuring that your customers can enjoy it through their preferred medium. For even more inspiring July marketing ideas, explore these insightful posts:

• Free & Creative July Marketing Ideas (With Examples!)
• Perfect 4th of July Messages & Greetings for Your Customers
• Liberty Lovin’ 4th of July Instagram Captions & Posts
• Dazzling 4th of July Slogans for Explosive Marketing
• July Social Media Holidays & Ideas to Jazz Up Results